Rascasse Audience Intelligence

Costume Audience in India

A data profile of the people who buy, follow and care about Costume in India — modelled from more than twelve digital signal sources. Costume has an estimated audience of 3,151,353 people in India.

#1254among Topic in India#118in Fashion & Accessoires

The average Costume fan in India is 33.5 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Tamil Nadu, Uttar Pradesh.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Costume profile in India.

Audience size
3.2M
in India
Gender
43.3%♀
56.7% male
Age
33.5
average years
Country rank
#1956
Topic in India
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Costume fans

43.3% are female, 56.7% are male, average age 33.5.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Costume audience in India
MetricValue
Female43.3%
Male56.7%
Average age33.5
Estimated audience size3,151,353
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Costume audience in India
Age bracketShare%
16-1928%
20-2930%
30-3920%
40-4914%
50+8%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Costume audience comes from India.

Worldwide audience distribution share by country for Costume
CountryShare
United States19.7%
Japan10.0%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Costume audience in India is strongest.

Fig. 05

Top regions by affinity

Costume fans by region: top regions in India
#RegionReachAffinity×
01Kerala~80K1.68×
02Nagaland~3K1.47×
03Tamil Nadu~100K1.45×
04Chhattisgarh~30K1.38×
05Goa~4K1.26×
06Mizoram~3K1.23×
07Karnataka~90K1.21×
08Manipur~5K1.20×
09Maharashtra~200K1.09×
10Arunachal Pradesh~2K1.09×
11Gujarat~90K1.02×
12Odisha~30K1.01×
13Sikkim~1K1.01×
14Tripura~4K1.00×
15Telangana~40K0.97×
16Meghalaya~3K0.95×
17Andhra Pradesh~30K0.85×
18Madhya Pradesh~50K0.84×
19Uttarakhand~10K0.80×
20Jharkhand~20K0.78×
21Punjab (region)~30K0.73×
22Assam~20K0.73×
23Jammu and Kashmir~10K0.73×
24Himachal Pradesh~9K0.73×
25Haryana~30K0.69×
26Rajasthan~50K0.65×
27Uttar Pradesh~100K0.64×
28West Bengal~60K0.60×
29Bihar~40K0.60×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in India

See Costume audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Costume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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