Rascasse Audience Intelligence

Costume Audience in United States

A data profile of the people who buy, follow and care about Costume in United States — modelled from more than twelve digital signal sources. Costume has an estimated audience of 15,752,828 people in United States.

#1502among Topic in United States#106in Fashion & Accessoires

The average Costume fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gaming, Otaku, Pokémon (video game series), with strongest over-indexing on Gaming (6.11× the country average).

Demographically, the Costume audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Costume fan in United States is more female, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Gaming.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Costume profile in United States.

Audience size
15.8M
in United States
Gender
62.1%♀
37.9% male
Age
34.8
average years
Country rank
#2204
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Costume fans

62.1% are female, 37.9% are male, average age 34.8.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Costume audience in United States
MetricValue
Female62.1%
Male37.9%
Average age34.8
Estimated audience size15,752,828
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Costume audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3917%
40-4915%
50+14%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Costume audience comes from United States.

Worldwide audience distribution share by country for Costume
CountryShare
United States19.7%
Japan10.0%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Costume audience in United States is strongest.

Fig. 05

Top regions by affinity

Costume fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.40×
02Louisiana~300K1.39×
03Texas~2M1.30×
04Alabama~300K1.24×
05Georgia~600K1.23×
06Mississippi~200K1.23×
07Arizona~400K1.22×
08Kentucky~200K1.18×
09Oklahoma~200K1.18×
10Nevada~200K1.18×
11Illinois~600K1.16×
12New Mexico~90K1.13×
13Indiana~300K1.11×
14Arkansas~100K1.10×
15New York~1M1.09×
16Ohio~500K1.07×
17Utah~200K1.07×
18Missouri~300K1.05×
19South Carolina~200K1.05×
20West Virginia~80K1.05×
21Michigan~400K1.03×
22Florida~1M1.01×
23Alaska~30K1.01×
24Pennsylvania~500K1.00×
25Tennessee~300K1.00×
26Kansas~100K1.00×
27New Jersey~400K0.99×
28Maryland~300K0.98×
29Hawaii~70K0.96×
30Nebraska~80K0.95×
31Wisconsin~200K0.94×
32Minnesota~200K0.94×
33North Carolina~400K0.93×
34Delaware~40K0.93×
35Connecticut~100K0.92×
36North Dakota~30K0.92×
37Oregon~200K0.91×
38Idaho~70K0.91×
39Iowa~100K0.89×
40Colorado~200K0.88×
41Washington~300K0.87×
42South Dakota~30K0.87×
43Virginia~300K0.85×
44Washington, District of Columbia~40K0.85×
45Massachusetts~300K0.83×
46Rhode Island~40K0.81×
47Montana~30K0.78×
48Vermont~20K0.76×
49New Hampshire~50K0.75×
50Maine~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Costume, United States
0.70×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Costume audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Costume audience
#·InterestCategoryAffinity×
01GamingGames6.11×
02Pokémon (video game series)Games4.76×
03Shōnen mangaLiterature4.70×
04OtakuLiterature4.66×
05Animated cartoonMovies & TV4.66×
06CutenessBeauty & Wellness4.55×
07Digital illustrationArts & Culture3.80×
08Spirit HalloweenKids & Family3.53×
09NerdTechnology & Electronics3.47×
10Digital artArts & Culture3.36×
11Anime and manga fandomLiterature3.33×
12Anime conventionLiterature2.98×
13IllustrationArts & Culture2.80×
14PizzaFood & Beverages2.52×
15Comic bookLiterature2.46×
16Domino's PizzaFood & Beverages2.45×
17Burger KingFood & Beverages2.35×
18Pizza HutFood & Beverages2.25×
19KPop Demon HuntersMovies & TV2.21×
20MotherhoodKids & Family1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Costume audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Costume audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.72×
Quality AwarenessPREMIUM1.52×
SustainabilityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Costume audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.77×
Career OrientationPOWER0.89×
Community OrientationOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Costume have in United States?

Costume has an estimated audience of 15,752,828 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Costume fans?

62.1% of Costume fans are female, 37.9% are male, with an average age of 34.8 years.

03

Which brands do Costume fans like most?

Costume fans show strongest brand affinity for Gaming (6.11×), Otaku (4.66×), and Pokémon (video game series) (4.76×) over the country average.

04

Where do Costume fans live in United States?

Costume fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Costume fans also like?

Beyond Costume itself, the audience over-indexes on Otaku (4.66×), Pokémon (video game series) (4.76×), Animated cartoon (4.66×), and Spirit Halloween (3.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Costume audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Costume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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