Costume Audience in United States

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Costume has an estimated audience of 15,752,828 people in United States. 62.1% are female, 37.9% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Gaming, Otaku, Pokémon (video game series), Animated cartoon, Spirit Halloween.

The average Costume fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gaming, Otaku, Pokémon (video game series), with strongest over-indexing on Gaming (6.11× the country average). Demographically, the Costume audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Costume fans

Demographic split for Costume audience in United States
MetricValue
Female62.1%
Male37.9%
Average age34.8
Estimated audience size15,752,828

Audience persona

The typical Costume fan in United States is more female, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Gaming.

Top regions in United States

Top regions ranked by reach for Costume in United States
RegionReachAffinity
California2,559,5341.48×
Texas1,825,8501.35×
Florida1,103,9281.04×
New York1,031,0571.17×
Illinois645,1091.23×
Georgia603,9621.24×
Pennsylvania535,9341.01×
Ohio525,6761.08×
North Carolina454,5310.96×
Michigan436,7321.06×
New Jersey413,1441.03×
Arizona397,6131.24×
Virginia339,7840.89×
Indiana325,3241.13×
Tennessee323,3001.02×
Louisiana285,9891.41×
Washington278,0890.88×
Maryland272,5751.01×
Missouri267,8051.05×
Alabama267,4841.22×
Massachusetts265,1600.85×
South Carolina251,7981.06×
Kentucky234,6061.19×
Colorado227,0120.91×
Wisconsin219,7400.93×
Minnesota216,2500.96×
Oklahoma205,3391.17×
Nevada182,4531.2×
Oregon164,2830.91×
Utah155,2511.1×
Mississippi154,4501.19×
Connecticut145,0510.92×
Arkansas141,0201.09×
Kansas123,1370.99×
Iowa112,2840.87×
New Mexico88,1361.12×
West Virginia72,8730.99×
Nebraska72,5630.92×
Idaho69,0550.87×
Hawaii65,0850.96×
New Hampshire42,0240.68×
Washington, District of Columbia40,1050.85×
Delaware37,9560.87×
Rhode Island36,8970.74×
Maine35,6480.63×
Alaska30,7910.91×
Montana30,5530.7×
South Dakota29,6110.81×
North Dakota26,8590.83×
Vermont17,4700.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Costume audience
BrandAffinityCategory
Gaming6.11×Games
Otaku4.66×Literature
Pokémon (video game series)4.76×Games
Animated cartoon4.66×Movies & TV
Spirit Halloween3.53×Kids & Family
Burger King2.35×Food & Beverages
Anime and manga fandom3.33×Literature
Pizza Hut2.25×Food & Beverages
Pizza2.52×Food & Beverages
Illustration2.8×Arts & Culture
Cuteness4.55×Beauty & Wellness
Comic book2.46×Literature
KPop Demon Hunters2.21×Movies & TV
Shōnen manga4.7×Literature
Nerd3.47×Technology & Electronics
Anime convention2.98×Literature
Motherhood1.57×Kids & Family
Digital art3.36×Arts & Culture
Digital illustration3.8×Arts & Culture
Yu-Gi-Oh! Trading Card Game5.18×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Costume audience
TraitClusterScore
ExtroversionTHRILL1.36
Price SensitivityPREMIUM1.34
Social Media UsageJOY1.33
PatriotismCONSERVATISM1.33
Early Adopter MentalityPOWER1.23
IndividualismJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Costume
CountryShare
United States19.7%
Japan10.0%
Italy4.2%

See Costume audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Costume have in United States?

Costume has an estimated audience of 15,752,828 people in United States, concentrated in California and Texas.

What is the gender split and age of Costume fans?

62.1% of Costume fans are female, 37.9% are male, with an average age of 34.8 years.

Which brands do Costume fans like most?

Costume fans show strongest brand affinity for Gaming (6.11×), Otaku (4.66×), and Pokémon (video game series) (4.76×) over the country average.

Where do Costume fans live in United States?

Costume fans in United States are most concentrated in California (reach 2,559,534), Texas (reach 1,825,850), and Florida (reach 1,103,928). These three regions account for the largest share of the active audience.

What other brands do Costume fans also like?

Beyond Costume itself, the audience over-indexes on Otaku (4.66×), Pokémon (video game series) (4.76×), Animated cartoon (4.66×), and Spirit Halloween (3.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Costume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.