Rascasse Audience Intelligence

Nerd Audience in United States

A data profile of the people who buy, follow and care about Nerd in United States — modelled from more than twelve digital signal sources. Nerd has an estimated audience of 19,018,577 people in United States.

#1205among Topic in United States#85in Technology & Electronics

The average Nerd fan in United States is 30.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Musical instrument, Diaper bag, with strongest over-indexing on Superman (1.91× the country average).

Demographically, the Nerd audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nerd fan in United States is more male, around 30.6 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nerd profile in United States.

Audience size
19M
in United States
Gender
43.7%♀
56.3% male
Age
30.6
average years
Country rank
#1754
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nerd fans

43.7% are female, 56.3% are male, average age 30.6.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Nerd audience in United States
MetricValue
Female43.7%
Male56.3%
Average age30.6
Estimated audience size19,018,577
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Nerd audience in United States
Age bracketShare%
16-1942%
20-2925%
30-3916%
40-4911%
50+7%
Fig. 04

Worldwide distribution

33.0%

of the worldwide Nerd audience comes from United States.

Worldwide audience distribution share by country for Nerd
CountryShare
United States33.0%
Brazil11.0%
China7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nerd audience in United States is strongest.

Fig. 05

Top regions by affinity

Nerd fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2.5M1.39×
02Georgia~700K1.21×
03California~2.5M1.20×
04Virginia~500K1.16×
05Maryland~400K1.13×
06Florida~1.5M1.12×
07Arizona~400K1.11×
08North Carolina~600K1.10×
09Washington~400K1.10×
10New Jersey~500K1.09×
11Utah~200K1.09×
12Missouri~300K1.08×
13Nevada~200K1.08×
14Oklahoma~200K1.07×
15Illinois~700K1.06×
16Indiana~400K1.06×
17Kentucky~300K1.06×
18Louisiana~300K1.05×
19Kansas~200K1.05×
20Nebraska~100K1.05×
21Pennsylvania~700K1.03×
22Massachusetts~400K1.03×
23Alabama~300K1.03×
24Arkansas~200K1.03×
25New York~1M1.01×
26Hawaii~80K1.01×
27South Carolina~300K1.00×
28Connecticut~200K1.00×
29Mississippi~200K1.00×
30Ohio~600K0.99×
31Tennessee~400K0.99×
32North Dakota~40K0.99×
33Oregon~200K0.98×
34New Mexico~90K0.97×
35Delaware~50K0.95×
36Alaska~40K0.95×
37Minnesota~300K0.94×
38Michigan~500K0.93×
39New Hampshire~70K0.92×
40South Dakota~40K0.92×
41Idaho~90K0.91×
42Iowa~100K0.90×
43Rhode Island~50K0.90×
44West Virginia~80K0.89×
45Colorado~300K0.88×
46Washington, District of Columbia~50K0.88×
47Wisconsin~200K0.87×
48Maine~60K0.82×
49Montana~40K0.77×
50Vermont~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Nerd, United States
0.77×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nerd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nerd audience
#·InterestCategoryAffinity×
01Bored PandaInternet & Social Media4.38×
02Diaper bagKids & Family3.95×
03Spirit HalloweenKids & Family3.53×
04Tabletop gameGames3.50×
05CostumeFashion & Accessoires3.47×
06ViolinMusic & Radio3.21×
07Anime conventionLiterature3.18×
08PokémonGames3.16×
09Electric guitarMusic & Radio3.05×
10Acoustic guitarMusic & Radio3.05×
11Bass guitarMusic & Radio3.04×
12PianoMusic & Radio2.94×
13Musical instrumentMusic & Radio2.59×
14Anime and manga fandomLiterature2.56×
15ComicsLiterature2.13×
16SupermanMovies & TV1.91×
17Science fiction moviesMovies & TV1.89×
18Fiction booksLiterature1.81×
19Planet FitnessSports1.73×
20RedditInternet & Social Media1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nerd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nerd audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Early Adopter MentalityPOWER1.47×
IndividualismJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nerd audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
Family OrientationCONSERVATISM0.73×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nerd have in United States?

Nerd has an estimated audience of 19,018,577 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nerd fans?

43.7% of Nerd fans are female, 56.3% are male, with an average age of 30.6 years.

03

Which brands do Nerd fans like most?

Nerd fans show strongest brand affinity for Superman (1.91×), Musical instrument (2.59×), and Diaper bag (3.95×) over the country average.

04

Where do Nerd fans live in United States?

Nerd fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Nerd fans also like?

Beyond Nerd itself, the audience over-indexes on Musical instrument (2.59×), Diaper bag (3.95×), Bass guitar (3.04×), and Electric guitar (3.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Nerd audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nerd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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