Nerd Audience in United States

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Nerd has an estimated audience of 19,018,577 people in United States. 43.7% are female, 56.3% are male, average age 30.6. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Vocal harmony, Goop, Wok, Google Home.

The average Nerd fan in United States is 30.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Vocal harmony, Goop, with strongest over-indexing on Grinch (11.82× the country average). Demographically, the Nerd audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Nerd fans

Demographic split for Nerd audience in United States
MetricValue
Female43.7%
Male56.3%
Average age30.6
Estimated audience size19,018,577

Audience persona

The typical Nerd fan in United States is more male, around 30.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Nerd in United States
RegionReachAffinity
California2,686,9471.28×
Texas2,261,9151.38×
Florida1,575,1501.22×
New York1,158,1571.09×
Georgia705,7361.2×
Illinois686,2931.08×
Pennsylvania672,7601.05×
North Carolina610,4761.07×
Ohio550,1960.94×
New Jersey540,4851.12×
Virginia526,9641.14×
Michigan468,8610.94×
Arizona449,1231.16×
Washington439,1731.15×
Massachusetts405,8421.08×
Tennessee394,3091.03×
Maryland378,6741.16×
Indiana361,7881.04×
Missouri339,1851.11×
South Carolina278,7860.97×
Colorado276,4550.92×
Minnesota268,0000.98×
Louisiana261,3981.07×
Alabama259,6250.98×
Wisconsin243,7820.85×
Kentucky233,2350.98×
Oklahoma221,1911.05×
Oregon218,3721×
Nevada210,1861.14×
Connecticut190,4881×
Utah185,6371.09×
Mississippi153,9680.98×
Arkansas149,4380.95×
Kansas147,6800.99×
Iowa134,9340.86×
Nebraska98,5181.03×
New Mexico93,1840.98×
Idaho87,8020.92×
Hawaii83,8751.03×
West Virginia73,6880.83×
New Hampshire69,7870.93×
Maine55,9070.82×
Rhode Island53,7510.89×
Washington, District of Columbia53,2920.93×
Delaware46,7090.89×
Montana36,6770.7×
Alaska36,0810.89×
South Dakota34,9120.79×
North Dakota34,7250.89×
Vermont23,9860.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nerd audience
BrandAffinityCategory
Grinch11.82×Movies & TV
Vocal harmony12.4×Music & Radio
Goop14.59×Internet & Social Media
Wok10.81×Food & Beverages
Google Home10.29×Technology & Electronics
La Jolla12.92×Travel & Leisure
Hibachi9.47×Food & Beverages
No Escape (1994 film)13.27×Movies & TV
Grace Slick9.81×Music & Radio
Governor of Michigan8.07×Politics & Society
Nebraska Cornhuskers football3.49×Sports
Guitarist (magazine)10.55×Music & Radio
Gift registry12.03×Kids & Family
Historic site3.59×Arts & Culture
Vickie Guerrero12.26×Business & Career
headspace6.9×Health
Mathcore5.91×Music & Radio
JDSU2.23×Business & Career
Hipster6.87×Politics & Society
Hang Seng Index9.25×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nerd audience
TraitClusterScore
Early Adopter MentalityPOWER1.37
LGBTQ+ IdentityOPEN1.36
IndividualismJOY1.13
Social Media UsageJOY1.13
ExtroversionTHRILL1.02
Urban LifestyleOPEN1

Worldwide distribution

Worldwide audience distribution share by country for Nerd
CountryShare
United States33.0%
Brazil11.0%
China7.0%

See Nerd audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Nerd have in United States?

Nerd has an estimated audience of 19,018,577 people in United States, concentrated in California and Texas.

What is the gender split and age of Nerd fans?

43.7% of Nerd fans are female, 56.3% are male, with an average age of 30.6 years.

Which brands do Nerd fans like most?

Nerd fans show strongest brand affinity for Grinch (11.82×), Vocal harmony (12.4×), and Goop (14.59×) over the country average.

Where do Nerd fans live in United States?

Nerd fans in United States are most concentrated in California (reach 2,686,947), Texas (reach 2,261,915), and Florida (reach 1,575,150). These three regions account for the largest share of the active audience.

What other brands do Nerd fans also like?

Beyond Nerd itself, the audience over-indexes on Vocal harmony (12.4×), Goop (14.59×), Wok (10.81×), and Google Home (10.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nerd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.