Nerd Audience in Germany
Nerd has an estimated audience of 1,763,243 people in Germany. 43.1% are female, 56.9% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Unique Gifts, Birthday Gifts, Figure painting (hobby), Progressive rock.
The average Nerd fan in Germany is 32.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Unique Gifts, Birthday Gifts, with strongest over-indexing on Dog breed (2.34× the country average). Demographically, the Nerd audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Nerd fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 32.0 |
| Estimated audience size | 1,763,243 |
Audience persona
The typical Nerd fan in Germany is more male, around 32.0 years old, with strong Social Media Usage tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 423,159 | 1.1× |
| Bayern | 294,788 | 1.04× |
| Baden-Württemberg | 267,062 | 1.11× |
| Niedersachsen | 176,929 | 1.03× |
| Hessen | 142,591 | 1.06× |
| Rheinland-Pfalz | 93,593 | 1.06× |
| Sachsen | 88,693 | 1.03× |
| Berlin | 76,502 | 0.97× |
| Schleswig-Holstein | 62,192 | 0.98× |
| Brandenburg | 52,213 | 0.95× |
| Thüringen | 45,038 | 1× |
| Sachsen-Anhalt | 42,588 | 0.93× |
| Hamburg | 37,105 | 0.93× |
| Mecklenburg-Vorpommern | 29,397 | 0.87× |
| Saarland | 21,088 | 0.97× |
| Bremen | 14,375 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.34× | Pets & Animals |
| Unique Gifts | 2× | Shopping |
| Birthday Gifts | 1.87× | Kids & Family |
| Figure painting (hobby) | 4.32× | Arts & Culture |
| Progressive rock | 1.56× | Music & Radio |
| Goon | 5.92× | Movies & TV |
| Christmas Gift | 1.55× | Kids & Family |
| Personalised Gifts | 1.69× | Home & Garden |
| Gran Torino | 4.03× | Movies & TV |
| Grinch | 1.97× | Movies & TV |
| Chromebook | 5.15× | Technology & Electronics |
| Hocus Pocus | 5.21× | Movies & TV |
| Jason Clarke (actor) | 2.98× | Movies & TV |
| Headhunters (film) | 2.9× | Movies & TV |
| Goop | 4.62× | Internet & Social Media |
| Hauptschule | 4.59× | Kids & Family |
| Scratching post | 3.47× | Pets & Animals |
| Mülheim | 2.08× | Travel & Leisure |
| Hypertext | 1.71× | Technology & Electronics |
| Glarus | 5.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.28 |
| Early Adopter Mentality | POWER | 1.28 |
| Pet Ownership | JOY | 1.19 |
| Extroversion | THRILL | 1.12 |
| Convenience Orientation | PREMIUM | 1.1 |
| Urban Lifestyle | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.0% |
| Brazil | 11.0% |
| China | 7.0% |
See Nerd audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Nerd have in Germany?
Nerd has an estimated audience of 1,763,243 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nerd fans?
43.1% of Nerd fans are female, 56.9% are male, with an average age of 32.0 years.
Which brands do Nerd fans like most?
Nerd fans show strongest brand affinity for Dog breed (2.34×), Unique Gifts (2×), and Birthday Gifts (1.87×) over the country average.
Where do Nerd fans live in Germany?
Nerd fans in Germany are most concentrated in Nordrhein-Westfalen (reach 423,159), Bayern (reach 294,788), and Baden-Württemberg (reach 267,062). These three regions account for the largest share of the active audience.
What other brands do Nerd fans also like?
Beyond Nerd itself, the audience over-indexes on Unique Gifts (2×), Birthday Gifts (1.87×), Figure painting (hobby) (4.32×), and Progressive rock (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nerd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.