A data profile of the people who buy, follow and care about Nerd in Brazil — modelled from more than twelve digital signal sources. Nerd has an estimated audience of 6,366,832 people in Brazil.
Nerd has an estimated audience of 6,366,832 people in Brazil. 56.0% are female, 44.0% are male, average age 35.3. Top brand affinities: Superman, Harry Potter, Country music, Rick and Morty, Stranger Things.
Top brand affinities include Superman, Harry Potter, Country music, with strongest over-indexing on Superman (2.48× the country average).
Demographically, the Nerd audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical Nerd fan in Brazil is more female, around 35.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Nerd profile in Brazil.
56.0% are female, 44.0% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 35.3 |
| Estimated audience size | 6,366,832 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Nerd audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 33.0% |
| Brazil | 11.0% |
| China | 7.0% |
The strongest cross-interests of the Nerd audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nintendo Switch | Games | 3.81× | ||
| 02 | Rick and Morty | Movies & TV | 3.71× | ||
| 03 | Crunchyroll | Games | 2.71× | ||
| 04 | Fandom | Literature | 2.56× | ||
| 05 | Superman | Movies & TV | 2.48× | ||
| 06 | The Big Bang Theory | Movies & TV | 2.42× | ||
| 07 | GitHub | Internet & Social Media | 2.06× | ||
| 08 | Anime movies | Movies & TV | 2.03× | ||
| 09 | Stranger Things | Movies & TV | 1.82× | ||
| 10 | Batman | Movies & TV | 1.81× | ||
| 11 | BTS | Music & Radio | 1.79× | ||
| 12 | Comics | Literature | 1.71× | ||
| 13 | Game of Thrones | Movies & TV | 1.60× | ||
| 14 | Harry Potter | Movies & TV | 1.57× | ||
| 15 | Spotify | Internet & Social Media | 1.55× | ||
| 16 | Jazz music | Music & Radio | 1.55× | ||
| 17 | Soul music | Music & Radio | 1.55× | ||
| 18 | Animated movies | Movies & TV | 1.55× | ||
| 19 | Country music | Music & Radio | 1.54× | ||
| 20 | Action movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.37× | |
| Extroversion | THRILL | 1.30× | |
| Risk Appetite | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Nerd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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