Animated movies Audience in Brazil
Animated movies has an estimated audience of 13,385,572 people in Brazil. 57.7% are female, 42.3% are male, average age 38.3. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Shopee, Andressa Urach, Esporte Clube Juventude, Dresses, Ontology.
The average Animated movies fan in Brazil is 38.3 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Shopee, Andressa Urach, Esporte Clube Juventude, with strongest over-indexing on Shopee (2.13× the country average). Demographically, the Animated movies audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Mindfulness, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Animated movies fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 38.3 |
| Estimated audience size | 13,385,572 |
Audience persona
The typical Animated movies fan in Brazil is more female, around 38.3 years old, with strong Mindfulness tendencies and a notable affinity for Shopee.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,354,468 | 0.96× |
| Rio de Janeiro | 1,163,440 | 0.93× |
| Minas Gerais | 1,013,912 | 0.73× |
| Rio Grande do Sul | 887,892 | 1.12× |
| Paraná | 762,455 | 0.93× |
| Pernambuco | 629,857 | 1.03× |
| Bahia | 598,487 | 0.68× |
| Santa Catarina | 492,374 | 0.8× |
| Ceará | 461,504 | 0.79× |
| Pará | 385,077 | 0.88× |
| Goiás | 343,067 | 0.67× |
| Rio Grande do Norte | 250,261 | 1.12× |
| Maranhão | 229,584 | 0.69× |
| Paraíba | 214,602 | 0.8× |
| Amazonas | 204,304 | 0.88× |
| Espírito Santo | 192,758 | 0.69× |
| Federal District | 160,510 | 0.72× |
| Alagoas | 156,368 | 0.8× |
| Piauí | 144,717 | 0.78× |
| Sergipe | 139,006 | 1× |
| Mato Grosso | 124,329 | 0.5× |
| Mato Grosso do Sul | 119,428 | 0.61× |
| Rondônia | 108,725 | 0.97× |
| Acre | 103,698 | 2.22× |
| Roraima | 99,681 | 2.64× |
| Tocantins | 95,461 | 1.08× |
| Amapá | 94,076 | 1.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopee | 2.13× | Shopping |
| Andressa Urach | 1.97× | Fashion & Accessoires |
| Esporte Clube Juventude | 2× | Sports |
| Dresses | 1.77× | Fashion & Accessoires |
| Ontology | 2.25× | Health |
| Clube do Remo | 1.95× | Sports |
| Cake | 1.62× | Food & Beverages |
| Maranhão | 2.2× | Travel & Leisure |
| Toys | 1.66× | Games |
| Lindås | 2.34× | Travel & Leisure |
| Ney Matogrosso | 2.08× | Music & Radio |
| Deity | 2.06× | Politics & Society |
| Parent | 1.59× | Kids & Family |
| Crochet | 1.71× | Home & Garden |
| Laughter | 1.59× | Movies & TV |
| Southeast Region, Brazil | 1.94× | Travel & Leisure |
| Sovereign state | 2.03× | Politics & Society |
| Hour | 2.11× | Kids & Family |
| Desserts | 1.61× | Food & Beverages |
| Boutiques | 1.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.83 |
| Creativity | OPEN | 1.59 |
| Family Orientation | CONSERVATISM | 1.54 |
| Design Affinity | PREMIUM | 1.44 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Risk Appetite | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 8.1% |
| China | 8.0% |
See Animated movies audiences in other countries
More Movie genre audiences in Brazil
- Comedy movies (25,651,989)
- Action movies (14,808,545)
- Drama movies (12,967,971)
- Thriller movies (12,791,507)
- Science fiction movies (11,527,157)
Frequently asked questions
How many fans does Animated movies have in Brazil?
Animated movies has an estimated audience of 13,385,572 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Animated movies fans?
57.7% of Animated movies fans are female, 42.3% are male, with an average age of 38.3 years.
Which brands do Animated movies fans like most?
Animated movies fans show strongest brand affinity for Shopee (2.13×), Andressa Urach (1.97×), and Esporte Clube Juventude (2×) over the country average.
Where do Animated movies fans live in Brazil?
Animated movies fans in Brazil are most concentrated in São Paulo (reach 3,354,468), Rio de Janeiro (reach 1,163,440), and Minas Gerais (reach 1,013,912). These three regions account for the largest share of the active audience.
What other brands do Animated movies fans also like?
Beyond Animated movies itself, the audience over-indexes on Andressa Urach (1.97×), Esporte Clube Juventude (2×), Dresses (1.77×), and Ontology (2.25×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Animated movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.