A data profile of the people who buy, follow and care about Hour in Brazil — modelled from more than twelve digital signal sources. Hour has an estimated audience of 7,980,350 people in Brazil.
Hour has an estimated audience of 7,980,350 people in Brazil. 65.6% are female, 34.4% are male, average age 35.6. Top brand affinities: Instagram, Shopping malls, Hip hop music, Medicine, Soul music.
Top brand affinities include Instagram, Shopping malls, Hip hop music, with strongest over-indexing on Instagram (3.16× the country average).
Demographically, the Hour audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Hour fan in Brazil is more female, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for Instagram.
The key figures that characterise the Hour profile in Brazil.
65.6% are female, 34.4% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 35.6 |
| Estimated audience size | 7,980,350 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Hour audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 13.9% |
| Mexico | 4.4% |
The strongest cross-interests of the Hour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 3.16× | |||
| 02 | Hip hop music | Music & Radio | 3.16× | ||
| 03 | Shopping malls | Shopping | 2.86× | ||
| 04 | Soul music | Music & Radio | 2.86× | ||
| 05 | Medicine | Business & Career | 2.56× | ||
| 06 | Jazz music | Music & Radio | 2.56× | ||
| 07 | Action movies | Movies & TV | 2.56× | ||
| 08 | Heavy metal music | Music & Radio | 2.41× | ||
| 09 | Basketball | Sports | 2.26× | ||
| 10 | Fragrances | Beauty & Wellness | 2.11× | ||
| 11 | Animated movies | Movies & TV | 2.11× | ||
| 12 | Microsoft | Technology & Electronics | 2.11× | ||
| 13 | Tablet computers | Technology & Electronics | 2.11× | ||
| 14 | Entrepreneurship | Business & Career | 1.95× | ||
| 15 | Furniture | Home & Garden | 1.95× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.95× | ||
| 17 | Telecommunication | Technology & Electronics | 1.95× | ||
| 18 | Personal care | Health | 1.65× | ||
| 19 | Religion | Business & Career | 1.65× | ||
| 20 | Spotify | Internet & Social Media | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.65× | |
| Social Media Usage | JOY | 1.54× | |
| Individualism | JOY | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Mindfulness | BALANCE | 0.71× | |
| Career Orientation | POWER | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Hour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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