Hour Audience in Germany
Hour has an estimated audience of 1,173,875 people in Germany. 54.2% are female, 45.8% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Meghan Markle, Fressnapf, Sports betting, Tchibo, Schlager music.
The average Hour fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Meghan Markle, Fressnapf, Sports betting, with strongest over-indexing on Meghan Markle (4.1× the country average). Demographically, the Hour audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Hour fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 38.3 |
| Estimated audience size | 1,173,875 |
Audience persona
The typical Hour fan in Germany is balanced, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Meghan Markle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 322,458 | 1.26× |
| Bayern | 171,720 | 0.91× |
| Baden-Württemberg | 158,332 | 0.99× |
| Niedersachsen | 149,861 | 1.31× |
| Hessen | 108,270 | 1.21× |
| Rheinland-Pfalz | 56,265 | 0.96× |
| Sachsen | 54,334 | 0.94× |
| Berlin | 48,571 | 0.93× |
| Schleswig-Holstein | 44,279 | 1.05× |
| Brandenburg | 31,482 | 0.86× |
| Thüringen | 31,072 | 1.04× |
| Hamburg | 27,321 | 1.03× |
| Sachsen-Anhalt | 24,423 | 0.8× |
| Mecklenburg-Vorpommern | 17,999 | 0.8× |
| Saarland | 12,665 | 0.88× |
| Bremen | 10,309 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Meghan Markle | 4.1× | Fashion & Accessoires |
| Fressnapf | 2.26× | Shopping |
| Sports betting | 3.94× | Games |
| Tchibo | 1.57× | Shopping |
| Schlager music | 1.55× | Music & Radio |
| Booking.com | 1.62× | Travel & Leisure |
| Bonprix | 1.55× | Shopping |
| Let's Dance (German TV series) | 1.55× | Movies & TV |
| Tour de France | 2.76× | Sports |
| S.S.C. Napoli | 3.71× | Sports |
| Iron Maiden | 3.57× | Music & Radio |
| Comedy club | 3.86× | Movies & TV |
| Markus Lanz | 1.59× | Movies & TV |
| Arnold Schwarzenegger | 2.79× | Movies & TV |
| Garden centre | 1.71× | Home & Garden |
| QVC | 1.5× | Movies & TV |
| Ernsting's family | 1.57× | Shopping |
| BUNTE.de | 1.78× | Internet & Social Media |
| Lea | 5.12× | Music & Radio |
| FIS Alpine Ski World Cup | 2.9× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.3 |
| Community Orientation | OPEN | 1.2 |
| Pet Ownership | JOY | 1.08 |
| Sustainability | BALANCE | 1.07 |
| Need for Security | CONSERVATISM | 1.07 |
| Patriotism | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 13.9% |
| Mexico | 4.4% |
See Hour audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hour have in Germany?
Hour has an estimated audience of 1,173,875 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hour fans?
54.2% of Hour fans are female, 45.8% are male, with an average age of 38.3 years.
Which brands do Hour fans like most?
Hour fans show strongest brand affinity for Meghan Markle (4.1×), Fressnapf (2.26×), and Sports betting (3.94×) over the country average.
Where do Hour fans live in Germany?
Hour fans in Germany are most concentrated in Nordrhein-Westfalen (reach 322,458), Bayern (reach 171,720), and Baden-Württemberg (reach 158,332). These three regions account for the largest share of the active audience.
What other brands do Hour fans also like?
Beyond Hour itself, the audience over-indexes on Fressnapf (2.26×), Sports betting (3.94×), Tchibo (1.57×), and Schlager music (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.