Rascasse Audience Intelligence

Hour Audience in Germany

A data profile of the people who buy, follow and care about Hour in Germany — modelled from more than twelve digital signal sources. Hour has an estimated audience of 1,173,875 people in Germany.

#2838among Topic in Germany#150in Kids & Family

The average Hour fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Postbank, ZDF, Breaking news, with strongest over-indexing on Postbank (1.9× the country average).

Demographically, the Hour audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hour fan in Germany is balanced, around 38.3 years old, with strong Community Orientation tendencies and a notable affinity for Postbank.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hour profile in Germany.

Audience size
1.2M
in Germany
Gender
54.2%♀
45.8% male
Age
38.3
average years
Country rank
#5648
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hour fans

54.2% are female, 45.8% are male, average age 38.3.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Hour audience in Germany
MetricValue
Female54.2%
Male45.8%
Average age38.3
Estimated audience size1,173,875
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Hour audience in Germany
Age bracketShare%
16-1922%
20-2918%
30-3920%
40-4924%
50+15%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Hour audience comes from Germany.

Worldwide audience distribution share by country for Hour
CountryShare
United States21.9%
Brazil13.9%
Mexico4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hour audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hour fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.25×
02Nordrhein-Westfalen~300K1.22×
03Hessen~100K1.14×
04Thüringen~30K1.09×
05Bremen~10K1.05×
06Schleswig-Holstein~40K1.01×
07Hamburg~30K1.00×
08Saarland~10K0.99×
09Rheinland-Pfalz~60K0.97×
10Baden-Württemberg~200K0.95×
11Sachsen~50K0.95×
12Bayern~200K0.92×
13Brandenburg~30K0.89×
14Mecklenburg-Vorpommern~20K0.88×
15Berlin~50K0.87×
16Sachsen-Anhalt~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Hour, Germany
0.83×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hour audience
#·InterestCategoryAffinity×
01Meghan MarkleFashion & Accessoires2.56×
02Non-alcoholic beverageFood & Beverages2.54×
03Hape KerkelingMovies & TV2.37×
04NordseeFood & Beverages2.27×
05MSV DuisburgSports2.09×
06Garden centreHome & Garden2.03×
07PostbankBusiness & Career1.90×
08Public transportCars & Mobility1.88×
09Aral AGCars & Mobility1.80×
10Fortuna DüsseldorfSports1.80×
11Tour de FranceSports1.77×
12Udo LindenbergMusic & Radio1.63×
13QVCMovies & TV1.61×
14ZDFMovies & TV1.60×
15Breaking newsMovies & TV1.60×
16FressnapfShopping1.60×
17Tabloid (newspaper format)Literature1.57×
18EurowingsTravel & Leisure1.54×
19Sarah ConnorMusic & Radio1.54×
20Solar energyHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hour audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.58×
Convenience OrientationPREMIUM1.55×
Family OrientationCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hour audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hour have in Germany?

Hour has an estimated audience of 1,173,875 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hour fans?

54.2% of Hour fans are female, 45.8% are male, with an average age of 38.3 years.

03

Which brands do Hour fans like most?

Hour fans show strongest brand affinity for Postbank (1.9×), ZDF (1.6×), and Breaking news (1.6×) over the country average.

04

Where do Hour fans live in Germany?

Hour fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hour fans also like?

Beyond Hour itself, the audience over-indexes on ZDF (1.6×), Breaking news (1.6×), Garden centre (2.03×), and Eurowings (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Hour audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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