Tabloid (newspaper format) Audience in Germany
Tabloid (newspaper format) has an estimated audience of 5,294,133 people in Germany. 44.8% are female, 55.2% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Borussia Dortmund, Gala, Bild, Transfermarkt.
The average Tabloid (newspaper format) fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Borussia Dortmund, Gala, with strongest over-indexing on Tagesschau (2.28× the country average). Demographically, the Tabloid (newspaper format) audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Tabloid (newspaper format) fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 41.7 |
| Estimated audience size | 5,294,133 |
Audience persona
The typical Tabloid (newspaper format) fan in Germany is more male, around 41.7 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,325,099 | 1.14× |
| Bayern | 867,858 | 1.02× |
| Baden-Württemberg | 791,653 | 1.1× |
| Hessen | 502,855 | 1.25× |
| Niedersachsen | 488,435 | 0.95× |
| Berlin | 271,017 | 1.14× |
| Sachsen | 268,573 | 1.03× |
| Rheinland-Pfalz | 266,667 | 1.01× |
| Schleswig-Holstein | 173,953 | 0.92× |
| Hamburg | 144,190 | 1.21× |
| Brandenburg | 142,422 | 0.87× |
| Sachsen-Anhalt | 122,525 | 0.89× |
| Thüringen | 116,683 | 0.86× |
| Mecklenburg-Vorpommern | 81,393 | 0.81× |
| Saarland | 56,289 | 0.87× |
| Bremen | 42,821 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.28× | Movies & TV |
| Borussia Dortmund | 1.64× | Sports |
| Gala | 2.5× | News |
| Bild | 1.92× | News |
| Transfermarkt | 2.69× | Sports |
| FC Bayern Munich | 1.6× | Sports |
| Wetter.de | 2.75× | Home & Garden |
| SV Werder Bremen | 1.95× | Sports |
| Sport Bild | 2.81× | Sports |
| Wetter.com | 1.92× | Home & Garden |
| Let's Dance (German TV series) | 2.44× | Movies & TV |
| Eintracht Frankfurt | 1.85× | Sports |
| FOCUS Online | 2.08× | News |
| Sportschau | 1.9× | Sports |
| 2. Bundesliga | 1.73× | Sports |
| Dynamo Dresden | 2.14× | Sports |
| GMX Mail | 2.42× | Internet & Social Media |
| Natural World | 1.55× | Fashion & Accessoires |
| Gute Zeiten, schlechte Zeiten | 2.02× | Movies & TV |
| Breaking news | 1.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.25 |
| Patriotism | CONSERVATISM | 1.18 |
| Community Orientation | OPEN | 1.11 |
| Need for Security | CONSERVATISM | 1.04 |
| Indulgence | JOY | 1.02 |
| Early Adopter Mentality | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| United Kingdom | 19.5% |
| Italy | 12.2% |
See Tabloid (newspaper format) audiences in other countries
- Tabloid (newspaper format) — United States
- Tabloid (newspaper format) — United Kingdom
- Tabloid (newspaper format) — France
- Tabloid (newspaper format) — Italy
- Tabloid (newspaper format) — Spain
- Tabloid (newspaper format) — Brazil
- Tabloid (newspaper format) — Japan
- Tabloid (newspaper format) — South Korea
- Tabloid (newspaper format) — India
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tabloid (newspaper format) have in Germany?
Tabloid (newspaper format) has an estimated audience of 5,294,133 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tabloid (newspaper format) fans?
44.8% of Tabloid (newspaper format) fans are female, 55.2% are male, with an average age of 41.7 years.
Which brands do Tabloid (newspaper format) fans like most?
Tabloid (newspaper format) fans show strongest brand affinity for Tagesschau (2.28×), Borussia Dortmund (1.64×), and Gala (2.5×) over the country average.
Where do Tabloid (newspaper format) fans live in Germany?
Tabloid (newspaper format) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,325,099), Bayern (reach 867,858), and Baden-Württemberg (reach 791,653). These three regions account for the largest share of the active audience.
What other brands do Tabloid (newspaper format) fans also like?
Beyond Tabloid (newspaper format) itself, the audience over-indexes on Borussia Dortmund (1.64×), Gala (2.5×), Bild (1.92×), and Transfermarkt (2.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tabloid (newspaper format). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.