News magazine Audience in Germany
News magazine has an estimated audience of 11,448,827 people in Germany. 51.5% are female, 48.5% are male, average age 41.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Spiegel Online, Tagesschau, Der Spiegel, FOCUS Online, Hanover.
The average News magazine fan in Germany is 41.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Spiegel Online, Tagesschau, Der Spiegel, with strongest over-indexing on Spiegel Online (2× the country average). Demographically, the News magazine audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Topic
Demographics of News magazine fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 41.7 |
| Estimated audience size | 11,448,827 |
Audience persona
The typical News magazine fan in Germany is balanced, around 41.7 years old, with strong Sports Activity tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 820,501 | 0.45× |
| Nordrhein-Westfalen | 775,991 | 0.31× |
| Baden-Württemberg | 651,670 | 0.42× |
| Niedersachsen | 556,677 | 0.5× |
| Sachsen-Anhalt | 463,611 | 1.56× |
| Thüringen | 446,518 | 1.53× |
| Rheinland-Pfalz | 443,546 | 0.77× |
| Hessen | 429,767 | 0.49× |
| Brandenburg | 429,695 | 1.21× |
| Berlin | 419,270 | 0.82× |
| Mecklenburg-Vorpommern | 406,778 | 1.86× |
| Sachsen | 402,365 | 0.72× |
| Saarland | 389,894 | 2.77× |
| Schleswig-Holstein | 379,881 | 0.92× |
| Hamburg | 342,414 | 1.32× |
| Bremen | 201,131 | 2.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 2× | News |
| Tagesschau | 1.62× | Movies & TV |
| Der Spiegel | 2.1× | News |
| FOCUS Online | 1.66× | News |
| Hanover | 2.04× | Travel & Leisure |
| Frankfurter Allgemeine Zeitung | 1.73× | News |
| Heute | 1.51× | Movies & TV |
| Die Zeit | 1.7× | News |
| Tichys Einblick | 1.69× | Politics & Society |
| Sahra Wagenknecht | 2.04× | Politics & Society |
| finanzen.net | 1.9× | Business & Career |
| Apollo News | 1.56× | Politics & Society |
| GEO (magazine) | 1.85× | Travel & Leisure |
| The New York Times | 1.81× | News |
| Anne Will | 2.56× | Movies & TV |
| CNN | 1.79× | Movies & TV |
| Tokio Hotel | 1.9× | Music & Radio |
| The Guardian | 1.96× | News |
| freundin | 1.77× | Fashion & Accessoires |
| Christian Lindner | 1.84× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.18 |
| Pet Ownership | JOY | 1.05 |
| Need for Security | CONSERVATISM | 1 |
| DIY Mentality | THRILL | 0.99 |
| Career Orientation | POWER | 0.98 |
| Healthy Lifestyle | BALANCE | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Germany | 9.3% |
| India | 5.4% |
See News magazine audiences in other countries
More News audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does News magazine have in Germany?
News magazine has an estimated audience of 11,448,827 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of News magazine fans?
51.5% of News magazine fans are female, 48.5% are male, with an average age of 41.7 years.
Which brands do News magazine fans like most?
News magazine fans show strongest brand affinity for Spiegel Online (2×), Tagesschau (1.62×), and Der Spiegel (2.1×) over the country average.
Where do News magazine fans live in Germany?
News magazine fans in Germany are most concentrated in Bayern (reach 820,501), Nordrhein-Westfalen (reach 775,991), and Baden-Württemberg (reach 651,670). These three regions account for the largest share of the active audience.
What other brands do News magazine fans also like?
Beyond News magazine itself, the audience over-indexes on Tagesschau (1.62×), Der Spiegel (2.1×), FOCUS Online (1.66×), and Hanover (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for News magazine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.