News magazine Audience in Germany
A data profile of the people who buy, follow and care about News magazine in Germany — modelled from more than twelve digital signal sources. News magazine has an estimated audience of 11,448,827 people in Germany.
The average News magazine fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Spiegel Online, Der Spiegel, with strongest over-indexing on Tagesschau (1.62× the country average).
Demographically, the News magazine audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical News magazine fan in Germany is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the News magazine profile in Germany.
Search interest · 12-month trend
Demographics of News magazine fans
51.5% are female, 48.5% are male, average age 41.7.
Gender split
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 41.7 |
| Estimated audience size | 11,448,827 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide News magazine audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.3% |
| Germany | 9.3% |
| India | 5.4% |
Geography
Where the News magazine audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~200K | 1.37× | |
| 02 | Mecklenburg-Vorpommern | ~300K | 1.17× | |
| 03 | Sachsen-Anhalt | ~300K | 1.12× | |
| 04 | Thüringen | ~300K | 1.10× | |
| 05 | Hamburg | ~300K | 1.08× | |
| 06 | Brandenburg | ~400K | 1.04× | |
| 07 | Bremen | ~100K | 1.03× | |
| 08 | Schleswig-Holstein | ~400K | 0.98× | |
| 09 | Rheinland-Pfalz | ~500K | 0.95× | |
| 10 | Sachsen | ~500K | 0.94× | |
| 11 | Berlin | ~500K | 0.94× | |
| 12 | Niedersachsen | ~1M | 0.87× | |
| 13 | Hessen | ~800K | 0.87× | |
| 14 | Baden-Württemberg | ~1.5M | 0.82× | |
| 15 | Bayern | ~1.5M | 0.80× | |
| 16 | Nordrhein-Westfalen | ~2M | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the News magazine audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anne Will | Movies & TV | 2.56× | ||
| 02 | Der Spiegel | News | 2.10× | ||
| 03 | Hanover | Travel & Leisure | 2.04× | ||
| 04 | Sahra Wagenknecht | Politics & Society | 2.04× | ||
| 05 | Spiegel Online | News | 2.00× | ||
| 06 | finanzen.net | Business & Career | 1.90× | ||
| 07 | Tokio Hotel | Music & Radio | 1.90× | ||
| 08 | Viktor Orbán | Politics & Society | 1.90× | ||
| 09 | GEO (magazine) | Travel & Leisure | 1.85× | ||
| 10 | The New York Times | News | 1.81× | ||
| 11 | CNN | Movies & TV | 1.79× | ||
| 12 | Frankfurter Allgemeine Zeitung | News | 1.73× | ||
| 13 | Die Zeit | News | 1.70× | ||
| 14 | Tichys Einblick | Politics & Society | 1.69× | ||
| 15 | Süddeutsche Zeitung | News | 1.67× | ||
| 16 | FOCUS Online | News | 1.66× | ||
| 17 | Tagesschau | Movies & TV | 1.62× | ||
| 18 | Apollo News | Politics & Society | 1.56× | ||
| 19 | Junge Freiheit | News | 1.54× | ||
| 20 | Heute | Movies & TV | 1.51× |
Personality of the News magazine audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.22× | |
| Spirituality | BALANCE | 1.15× | |
| Mindfulness | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Extroversion | THRILL | 0.84× | |
| Early Adopter Mentality | POWER | 0.88× |
Frequently asked questions
How many fans does News magazine have in Germany?
News magazine has an estimated audience of 11,448,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of News magazine fans?
51.5% of News magazine fans are female, 48.5% are male, with an average age of 41.7 years.
Which brands do News magazine fans like most?
News magazine fans show strongest brand affinity for Tagesschau (1.62×), Spiegel Online (2×), and Der Spiegel (2.1×) over the country average.
Where do News magazine fans live in Germany?
News magazine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do News magazine fans also like?
Beyond News magazine itself, the audience over-indexes on Spiegel Online (2×), Der Spiegel (2.1×), FOCUS Online (1.66×), and Hanover (2.04×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See News magazine audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for News magazine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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