Rascasse Audience Intelligence

News magazine Audience in India

A data profile of the people who buy, follow and care about News magazine in India — modelled from more than twelve digital signal sources. News magazine has an estimated audience of 6,606,160 people in India.

The average News magazine fan in India is 33.9 years old, more male, and lives primarily in Uttar Pradesh.

The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the News magazine profile in India.

Audience size
6.6M
in India
Gender
24.9%
75.1% male
Age
33.9
average years
Country rank
#812
Topic in India
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of News magazine fans

24.9% are female, 75.1% are male, average age 33.9.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for News magazine audience in India
MetricValue
Female24.9%
Male75.1%
Average age33.9
Estimated audience size6,606,160
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the News magazine audience in India
Age bracketShare%
16-1927%
20-2930%
30-3920%
40-4913%
50+10%
Fig. 04

Worldwide distribution

5.4%

of the worldwide News magazine audience comes from India.

Worldwide audience distribution share by country for News magazine
CountryShare
United States18.3%
Germany9.3%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the News magazine audience in India is strongest.

Fig. 05

Top regions by affinity

News magazine fans by region: top regions in India
#RegionReachAffinity×
01Sikkim~4K1.51×
02Arunachal Pradesh~5K1.26×
03Nagaland~6K1.22×
04Mizoram~6K1.22×
05Manipur~9K1.12×
06Meghalaya~8K1.11×
07Goa~7K1.03×
08Tripura~9K1.02×
09Himachal Pradesh~20K0.95×
10Chhattisgarh~40K0.94×
11Uttarakhand~30K0.94×
12Jharkhand~50K0.93×
13Jammu and Kashmir~30K0.93×
14Assam~60K0.91×
15Odisha~60K0.88×
16Punjab (region)~80K0.87×
17Andhra Pradesh~70K0.87×
18Haryana~70K0.84×
19Bihar~100K0.83×
20Madhya Pradesh~100K0.83×
21Rajasthan~100K0.82×
22Gujarat~200K0.81×
23Kerala~80K0.81×
24Telangana~70K0.79×
25West Bengal~200K0.77×
26Tamil Nadu~100K0.75×
27Karnataka~100K0.74×
28Uttar Pradesh~200K0.67×
29Maharashtra~200K0.65×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for News magazine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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