A data profile of the people who buy, follow and care about News magazine in Italy — modelled from more than twelve digital signal sources. News magazine has an estimated audience of 3,538,871 people in Italy.
The average News magazine fan in Italy is 41.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include La Stampa, Oggi, Il Messaggero, with strongest over-indexing on La Stampa (2.93× the country average).
Demographically, the News magazine audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Spirituality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical News magazine fan in Italy is balanced, around 41.8 years old, with strong Spirituality tendencies and a notable affinity for La Stampa.
The key figures that characterise the News magazine profile in Italy.
54.0% are female, 46.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 41.8 |
| Estimated audience size | 3,538,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide News magazine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.3% |
| Germany | 9.3% |
| India | 5.4% |
Where the News magazine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~70K | 1.12× | |
| 02 | Friuli-Venezia Giulia | ~70K | 1.12× | |
| 03 | Marche | ~90K | 1.07× | |
| 04 | Sardinia | ~100K | 1.06× | |
| 05 | Liguria | ~100K | 1.06× | |
| 06 | Puglia | ~200K | 0.98× | |
| 07 | Sicilia | ~300K | 0.97× | |
| 08 | Piedmont | ~300K | 0.96× | |
| 09 | Tuscany | ~200K | 0.96× | |
| 10 | Campania | ~400K | 0.95× | |
| 11 | Emilia-Romagna | ~300K | 0.95× | |
| 12 | Veneto | ~300K | 0.95× | |
| 13 | Lazio | ~400K | 0.92× | |
| 14 | Lombardy | ~500K | 0.87× |
The strongest cross-interests of the News magazine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oggi | News | 6.29× | ||
| 02 | La Stampa | News | 2.93× | ||
| 03 | Vanity Fair (novel) | Literature | 2.77× | ||
| 04 | News broadcasting | Business & Career | 2.64× | ||
| 05 | Il Messaggero | News | 2.50× | ||
| 06 | Libero (newspaper) | News | 2.41× | ||
| 07 | Il Giornale | News | 2.14× | ||
| 08 | Canada | Travel & Leisure | 2.11× | ||
| 09 | Il Fatto Quotidiano | News | 2.03× | ||
| 10 | Poste italiane | Business & Career | 1.89× | ||
| 11 | Jesus | Politics & Society | 1.78× | ||
| 12 | Lawyer | Business & Career | 1.76× | ||
| 13 | UniCredit | Business & Career | 1.69× | ||
| 14 | Il Mattino | News | 1.69× | ||
| 15 | Religion | Business & Career | 1.63× | ||
| 16 | Communication | Technology & Electronics | 1.59× | ||
| 17 | Voluntary association | Politics & Society | 1.55× | ||
| 18 | Borsa Italiana | Business & Career | 1.54× | ||
| 19 | Catholic Church | Politics & Society | 1.53× | ||
| 20 | Humour | Literature | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.92× | |
| Individualism | JOY | 1.63× | |
| Mindfulness | BALANCE | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.99× | |
| Price Sensitivity | PREMIUM | 0.99× | |
| DIY Mentality | THRILL | 1.00× |
News magazine has an estimated audience of 3,538,871 people in Italy, concentrated in Lombardy and Lazio.
54.0% of News magazine fans are female, 46.0% are male, with an average age of 41.8 years.
News magazine fans show strongest brand affinity for La Stampa (2.93×), Oggi (6.29×), and Il Messaggero (2.5×) over the country average.
News magazine fans in Italy are most concentrated in Lombardy (reach ~500K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond News magazine itself, the audience over-indexes on Oggi (6.29×), Il Messaggero (2.5×), Il Fatto Quotidiano (2.03×), and Libero (newspaper) (2.41×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for News magazine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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