A data profile of the people who buy, follow and care about Vanity Fair (novel) in Italy — modelled from more than twelve digital signal sources. Vanity Fair (novel) has an estimated audience of 4,665,152 people in Italy.
The average Vanity Fair (novel) fan in Italy is 51.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Downton Abbey, Vanessa Kirby, Singer-songwriter, with strongest over-indexing on Downton Abbey (13.47× the country average).
Demographically, the Vanity Fair (novel) audience skews more female with an average age of 51.5, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Vanity Fair (novel) fan in Italy is more female, around 51.5 years old, with strong Community Orientation tendencies and a notable affinity for Downton Abbey.
The key figures that characterise the Vanity Fair (novel) profile in Italy.
87.4% are female, 12.6% are male, average age 51.5.
| Metric | Value |
|---|---|
| Female | 87.4% |
| Male | 12.6% |
| Average age | 51.5 |
| Estimated audience size | 4,665,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 7% | |
| 30-39 | 14% | |
| 40-49 | 26% | |
| 50+ | 53% |
of the worldwide Vanity Fair (novel) audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 41.7% |
| Spain | 20.3% |
| United States | 16.6% |
Where the Vanity Fair (novel) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~600K | 1.74× | |
| 02 | Emilia-Romagna | ~600K | 1.55× | |
| 03 | Tuscany | ~400K | 1.40× | |
| 04 | Piedmont | ~500K | 1.34× | |
| 05 | Lombardy | ~1M | 1.30× | |
| 06 | Friuli-Venezia Giulia | ~100K | 1.22× | |
| 07 | Liguria | ~200K | 1.20× | |
| 08 | Lazio | ~600K | 1.15× | |
| 09 | Marche | ~100K | 1.00× | |
| 10 | Trentino-Alto Adige/Südtirol | ~80K | 0.96× | |
| 11 | Sardinia | ~100K | 0.94× | |
| 12 | Umbria | ~70K | 0.92× | |
| 13 | Abruzzo | ~80K | 0.81× | |
| 14 | Aosta Valley | ~9K | 0.78× | |
| 15 | Puglia | ~200K | 0.72× | |
| 16 | Molise | ~10K | 0.67× | |
| 17 | Sicilia | ~300K | 0.66× | |
| 18 | Calabria | ~90K | 0.65× | |
| 19 | Campania | ~300K | 0.62× | |
| 20 | Basilicata | ~20K | 0.44× |
The strongest cross-interests of the Vanity Fair (novel) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tessa Thompson | Movies & TV | 19.47× | ||
| 02 | Ridley Scott | Movies & TV | 19.47× | ||
| 03 | Carey Mulligan | Movies & TV | 19.47× | ||
| 04 | Alison Brie | Movies & TV | 19.47× | ||
| 05 | Emma Thompson | Movies & TV | 13.69× | ||
| 06 | Downton Abbey | Movies & TV | 13.47× | ||
| 07 | Vanessa Kirby | Movies & TV | 12.01× | ||
| 08 | The Departed | Movies & TV | 11.95× | ||
| 09 | Vincent Cassel | Movies & TV | 9.99× | ||
| 10 | Elle Fanning | Movies & TV | 9.97× | ||
| 11 | Robert Pattinson | Movies & TV | 9.82× | ||
| 12 | The Wolf of Wall Street (2013 film) | Movies & TV | 8.54× | ||
| 13 | Anthony Hopkins | Movies & TV | 7.51× | ||
| 14 | Harrison Ford | Movies & TV | 7.30× | ||
| 15 | Keira Knightley | Movies & TV | 6.27× | ||
| 16 | Meryl Streep | Movies & TV | 5.76× | ||
| 17 | True Detective | Movies & TV | 5.40× | ||
| 18 | Margot Robbie | Movies & TV | 5.38× | ||
| 19 | Singer-songwriter | Music & Radio | 3.22× | ||
| 20 | UniCredit | Business & Career | 2.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.64× | |
| Urban Lifestyle | OPEN | 1.57× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.61× | |
| DIY Mentality | THRILL | 0.69× | |
| Price Sensitivity | PREMIUM | 0.71× |
Vanity Fair (novel) has an estimated audience of 4,665,152 people in Italy, concentrated in Lombardy and Lazio.
87.4% of Vanity Fair (novel) fans are female, 12.6% are male, with an average age of 51.5 years.
Vanity Fair (novel) fans show strongest brand affinity for Downton Abbey (13.47×), Vanessa Kirby (12.01×), and Singer-songwriter (3.22×) over the country average.
Vanity Fair (novel) fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Veneto (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Vanity Fair (novel) itself, the audience over-indexes on Vanessa Kirby (12.01×), Singer-songwriter (3.22×), Emma Thompson (13.69×), and Tessa Thompson (19.47×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Vanity Fair (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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