A data profile of the people who buy, follow and care about UniCredit in Italy — modelled from more than twelve digital signal sources. UniCredit has an estimated audience of 15,082,647 people in Italy.
The average UniCredit fan in Italy is 48.7 years old, balanced, and lives primarily in Lazio.
The audience is concentrated in Lazio, Sicilia, Lombardy.
Top brand affinities include Nexi, FinecoBank, Banca Monte dei Paschi di Siena, with strongest over-indexing on Nexi (9.28× the country average).
Demographically, the UniCredit audience skews balanced with an average age of 48.7, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical UniCredit fan in Italy is balanced, around 48.7 years old, with strong Career Orientation tendencies and a notable affinity for Nexi.
The key figures that characterise the UniCredit profile in Italy.
47.9% are female, 52.1% are male, average age 48.7.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 48.7 |
| Estimated audience size | 15,082,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 46% |
of the worldwide UniCredit audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 74.9% |
| Hungary | 6.3% |
| Romania | 4.4% |
Where the UniCredit audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~2.5M | 1.85× | |
| 02 | Piedmont | ~2M | 1.62× | |
| 03 | Umbria | ~400K | 1.58× | |
| 04 | Veneto | ~1.5M | 1.45× | |
| 05 | Lazio | ~2.5M | 1.40× | |
| 06 | Friuli-Venezia Giulia | ~400K | 1.30× | |
| 07 | Emilia-Romagna | ~1.5M | 1.26× | |
| 08 | Campania | ~1.5M | 0.98× | |
| 09 | Molise | ~60K | 0.89× | |
| 10 | Puglia | ~900K | 0.88× | |
| 11 | Marche | ~300K | 0.83× | |
| 12 | Aosta Valley | ~30K | 0.82× | |
| 13 | Liguria | ~300K | 0.78× | |
| 14 | Lombardy | ~2M | 0.72× | |
| 15 | Tuscany | ~700K | 0.69× | |
| 16 | Sardinia | ~300K | 0.67× | |
| 17 | Abruzzo | ~200K | 0.63× | |
| 18 | Trentino-Alto Adige/Südtirol | ~200K | 0.60× | |
| 19 | Calabria | ~300K | 0.55× | |
| 20 | Basilicata | ~70K | 0.49× |
The strongest cross-interests of the UniCredit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FinecoBank | Business & Career | 17.42× | ||
| 02 | Banca Monte dei Paschi di Siena | Business & Career | 12.48× | ||
| 03 | Stock market index | Business & Career | 9.64× | ||
| 04 | Nexi | Business & Career | 9.28× | ||
| 05 | Wealth management | Business & Career | 6.03× | ||
| 06 | Investment management | Business & Career | 3.87× | ||
| 07 | FTSE MIB | Business & Career | 2.95× | ||
| 08 | Intesa Sanpaolo | Business & Career | 2.59× | ||
| 09 | SuperEnalotto | Games | 2.03× | ||
| 10 | Il Sole 24 Ore | News | 2.01× | ||
| 11 | Grande Fratello | Movies & TV | 2.01× | ||
| 12 | Gemini | Technology & Electronics | 1.97× | ||
| 13 | Insurance | Business & Career | 1.93× | ||
| 14 | Ornella Vanoni | Movies & TV | 1.83× | ||
| 15 | Internal Revenue Service | Business & Career | 1.82× | ||
| 16 | Libero (newspaper) | News | 1.80× | ||
| 17 | Trenitalia | Cars & Mobility | 1.78× | ||
| 18 | Gmail | Internet & Social Media | 1.77× | ||
| 19 | Borsa Italiana | Business & Career | 1.68× | ||
| 20 | Carlos Alcaraz | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.29× | |
| Need for Security | CONSERVATISM | 1.71× | |
| Indulgence | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.71× | |
| DIY Mentality | THRILL | 0.88× | |
| Creativity | OPEN | 0.91× |
UniCredit's target market in Italy covers an estimated 15,082,647 people, concentrated in Lazio and Sicilia.
47.9% of the UniCredit audience are female, 52.1% are male, with an average age of 48.7 years.
UniCredit fans show strongest brand affinity for Nexi (9.28×), FinecoBank (17.42×), and Banca Monte dei Paschi di Siena (12.48×) over the country average.
UniCredit fans in Italy are most concentrated in Lazio (reach ~2.5M), Sicilia (reach ~2.5M), and Lombardy (reach ~2M). These three regions account for the largest share of the active audience.
Beyond UniCredit itself, the audience over-indexes on FinecoBank (17.42×), Banca Monte dei Paschi di Siena (12.48×), Intesa Sanpaolo (2.59×), and Stock market index (9.64×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for UniCredit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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