Top 50 Banks in Italy

This curated ranking covers the 50 largest banks in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 533 banks tracked in Italy, the 50 ranked here account for the largest measured audience reach. UniCredit, Intesa Sanpaolo and Nexi lead the list with a combined estimated audience of 35,383,434 people. Across all 50 entries the average audience size is 1,095,774, and the largest, UniCredit, reaches around 15,082,647 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each bank, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	UniCredit	15,082,647	81.3%	Bank	Business & Career
2	Intesa Sanpaolo	14,194,395	93.3%	Bank	Business & Career
3	Nexi	6,106,392	92.9%	Bank	Business & Career
4	Banca Nazionale del Lavoro	2,434,134	86.6%	Bank	Business & Career
5	Banca Generali	2,224,974	98.1%	Bank	Business & Career
6	Che banca	1,647,340	97.8%	Bank	Business & Career
7	BBVA	1,503,909	2.2%	Bank	Business & Career
8	Mediobanca	1,456,396	92.9%	Bank	Business & Career
9	Banca Monte dei Paschi di Siena	944,976	88.8%	Bank	Business & Career
10	WeBank	779,850	98.1%	Bank	Business & Career
11	FinecoBank	755,436	95.8%	Bank	Business & Career
12	BNP Paribas	728,103	4.7%	Bank	Business & Career
13	Argenta	538,252	16.4%	Bank	Business & Career
14	Crédit Agricole	514,340	6.7%	Bank	Business & Career
15	Banca IFIS	431,765	98.8%	Bank	Business & Career
16	IBL Banca	428,074	99.2%	Bank	Business & Career
17	Volksbank	396,124	6.5%	Bank	Business & Career
18	UBS	355,199	2.1%	Bank	Business & Career
19	UBI Banca	336,805	96.4%	Bank	Business & Career
20	Barclays	295,005	1.2%	Bank	Business & Career
21	Goldman Sachs	245,132	2.9%	Bank	Business & Career
22	E-Trade	243,689	1.5%	Bank	Business & Career
23	Deutsche Bank	226,299	2.2%	Bank	Business & Career
24	HSBC	207,484	0.5%	Bank	Business & Career
25	Morgan Stanley	204,816	2.5%	Bank	Business & Career
26	Sparkasse	187,813	1.4%	Bank	Business & Career
27	Chase	176,015	0.4%	Bank	Business & Career
28	Bank of America	165,780	0.2%	Bank	Business & Career
29	Grenke	138,537	16.0%	Bank	Business & Career
30	Citibank	129,202	0.5%	Bank	Business & Career
31	Banco del Mutuo Soccorso	125,591	96.9%	Bank	Business & Career
32	Volkswagen Financial Services	123,147	11.3%	Bank	Business & Career
33	Citigroup	115,172	4.5%	Bank	Business & Career
34	Credit Suisse	107,245	3.3%	Bank	Business & Career
35	Caixa Econômica Federal	106,261	0.8%	Bank	Business & Career
36	JPMorgan Chase	103,350	1.2%	Bank	Business & Career
37	Société Générale	103,054	2.5%	Bank	Business & Career
38	Volkswagen Bank	96,026	2.2%	Bank	Business & Career
39	Saxo Bank	84,811	3.6%	Bank	Business & Career
40	National Australia Bank	83,171	1.0%	Bank	Business & Career
41	Axis Bank	76,995	0.9%	Bank	Business & Career
42	Commerzbank	76,205	0.5%	Bank	Business & Career
43	Raiffeisen Bank	75,894	1.9%	Bank	Business & Career
44	Turquoise (trading platform)	65,541	0.9%	Bank	Business & Career
45	Bank Negara Indonesia	64,943	1.2%	Bank	Business & Career
46	Advanzia Bank	63,633	6.0%	Bank	Business & Career
47	Bunq	61,744	4.8%	Bank	Business & Career
48	ICICI Bank	61,448	0.6%	Bank	Business & Career
49	Chase (bank)	57,826	0.1%	Bank	Business & Career
50	La Banque postale	57,763	0.4%	Bank	Business & Career