Top 23 Personal finances in Italy
This curated ranking covers the 23 largest personal finances in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. PayPal, GoFundMe and Visa Electron lead the list with a combined estimated audience of 2,846,190 people. Across all 23 entries the average audience size is 127,262, and the largest, PayPal, reaches around 2,273,195 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each personal finance, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  PayPal |
2,273,195 | 6.6% | Personal finance | Business & Career |
| 2 |  GoFundMe |
531,071 | 3.9% | Personal finance | Business & Career |
| 3 |  Visa Electron |
41,924 | 12.7% | Personal finance | Business & Career |
| 4 |  finanzen.net |
20,555 | 0.7% | Personal finance | Business & Career |
| 5 |  Wero |
17,321 | 0.6% | Personal finance | Business & Career |
| 6 |  MasterCard Visa |
7,291 | 10.5% | Personal finance | Business & Career |
| 7 |  Deutsche Vermögensberatung |
6,378 | 0.7% | Personal finance | Business & Career |
| 8 |  PNC Financial Services |
5,145 | 1.0% | Personal finance | Business & Career |
| 9 |  Maestro (debit card) |
4,821 | 0.1% | Personal finance | Business & Career |
| 10 |  BHW |
3,933 | 1.8% | Personal finance | Business & Career |
| 11 |  Funding Circle |
3,419 | 0.7% | Personal finance | Business & Career |
| 12 |  DEVK |
3,127 | 0.2% | Personal finance | Business & Career |
| 13 |  Kickstarter |
2,213 | 0.0% | Personal finance | Business & Career |
| 14 |  Schwäbisch Hall |
2,207 | 0.6% | Personal finance | Business & Career |
| 15 |  Wüstenrot |
1,138 | 0.1% | Personal finance | Business & Career |
| 16 |  Indiegogo |
1,125 | 0.1% | Personal finance | Business & Career |
| 17 |  Visa Debit |
1,058 | 0.3% | Personal finance | Business & Career |
| 18 |  Companisto |
776 | 0.5% | Personal finance | Business & Career |
| 19 |  Visa Cash |
142 | 1.8% | Personal finance | Business & Career |
| 20 |  CommonBond |
99 | 0.1% | Personal finance | Business & Career |
| 21 |  Kabbage |
39 | 0.0% | Personal finance | Business & Career |
| 22 |  LearnVest |
33 | 2.0% | Personal finance | Business & Career |
| 23 |  Mint.com |
25 | 0.0% | Personal finance | Business & Career |
Frequently asked questions
How is this Top 23 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each personal finance by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest personal finance in Italy?
PayPal currently leads with an estimated audience of 2,273,195 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.