Top 50 Insurances in Italy

This curated ranking covers the 50 largest insurances in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 163 insurances tracked in Italy, the 50 ranked here account for the largest measured audience reach. UnipolSai, Allianz and Banca Mediolanum lead the list with a combined estimated audience of 5,448,682 people. Across all 50 entries the average audience size is 330,340, and the largest, UnipolSai, reaches around 1,949,062 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each insurances, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	UnipolSai	1,949,062	98.3%	Insurances	Business & Career
2	Allianz	1,832,709	7.5%	Insurances	Business & Career
3	Banca Mediolanum	1,666,911	98.3%	Insurances	Business & Career
4	Genertel	1,456,897	88.7%	Insurances	Business & Career
5	Unipol	1,290,632	81.1%	Insurances	Business & Career
6	Assicurazioni Generali	1,181,869	82.7%	Insurances	Business & Career
7	GENERALI	1,144,733	21.6%	Insurances	Business & Career
8	Verti	1,087,678	44.2%	Insurances	Business & Career
9	AXA	881,854	5.3%	Insurances	Business & Career
10	AON	656,070	19.2%	Insurances	Business & Career
11	Europ Assistance	549,349	37.5%	Insurances	Business & Career
12	Aia	419,884	11.6%	Insurances	Business & Career
13	Groupama	397,477	8.2%	Insurances	Business & Career
14	Zurich Insurance Group	367,457	13.5%	Insurances	Business & Career
15	MetLife	217,883	2.7%	Insurances	Business & Career
16	Marsh	161,514	9.4%	Insurances	Business & Career
17	Direct Line	158,484	10.5%	Insurances	Business & Career
18	Wells Fargo	156,951	0.2%	Insurances	Business & Career
19	Aviva	152,492	2.3%	Insurances	Business & Career
20	Wefox	104,551	28.5%	Insurances	Business & Career
21	Cigna	101,234	1.5%	Insurances	Business & Career
22	Mapfre	72,485	0.6%	Insurances	Business & Career
23	WWK	50,001	0.4%	Insurances	Business & Career
24	GEICO	45,547	0.2%	Insurances	Business & Career
25	Net Insurance	44,732	81.7%	Insurances	Business & Career
26	Moringa oleifera	32,582	1.1%	Insurances	Food & Beverages
27	Mutua Madrileña	30,713	0.8%	Insurances	Business & Career
28	Aetna	30,516	0.3%	Insurances	Business & Career
29	Transamerica	27,235	1.0%	Insurances	Business & Career
30	Techniker Krankenkasse	20,618	0.2%	Insurances	Business & Career
31	Sunflower seed	20,559	1.3%	Insurances	Food & Beverages
32	Kaiser Permanente	19,034	0.2%	Insurances	Business & Career
33	UnitedHealth Group	17,746	0.7%	Insurances	Business & Career
34	AOK	17,586	0.3%	Insurances	Business & Career
35	World Nomads	14,344	4.9%	Insurances	Business & Career
36	Munich Re	14,098	2.7%	Insurances	Business & Career
37	Bourse Direct	13,340	0.2%	Insurances	Business & Career
38	Tokio Marine	12,407	0.6%	Insurances	Business & Career
39	Swiss Life	12,385	1.1%	Insurances	Business & Career
40	Asurion	10,004	0.5%	Insurances	Business & Career
41	Macif	9,950	0.1%	Insurances	Business & Career
42	Aflac	8,456	0.2%	Insurances	Business & Career
43	Signal Iduna	7,995	0.6%	Insurances	Business & Career
44	Huk24	7,924	0.1%	Insurances	Business & Career
45	Baloise	7,534	0.4%	Insurances	Business & Career
46	Baloise	7,534	0.4%	Insurances	Business & Career
47	Vienna Insurance Group	7,155	4.4%	Insurances	Business & Career
48	Anthem Blue Cross	7,085	0.5%	Insurances	Business & Career
49	Liberty Mutual	6,189	0.1%	Insurances	Business & Career
50	Barmenia	5,560	0.5%	Insurances	Business & Career