Rascasse Audience Intelligence

Aetna Target Market in Italy

A data profile of the people who buy, follow and care about Aetna in Italy — modelled from more than twelve digital signal sources. Aetna has an estimated audience of 29,103 people in Italy.

#25among Insurances in Italy#4667among Brand in Italy#3095in Business & Career

The average Aetna fan in Italy is 37.8 years old, more female, and lives primarily in Sicilia.

The audience is concentrated in Sicilia, Veneto, Lombardy.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Aetna profile in Italy.

Audience size
29K
in Italy
Gender
55.7%♀
44.3% male
Age
37.8
average years
Country rank
#48967
Brand in Italy
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aetna

55.7% are female, 44.3% are male, average age 37.8.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Aetna audience in Italy
MetricValue
Female55.7%
Male44.3%
Average age37.8
Estimated audience size29,103
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Aetna audience in Italy
Age bracketShare%
16-1924%
20-2917%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Aetna audience comes from Italy.

Worldwide audience distribution share by country for Aetna
CountryShare
United States68.1%
Hungary3.5%
France3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aetna audience in Italy is strongest.

Fig. 05

Top regions by affinity

Aetna customers by region in Italy
#RegionReachAffinity×
01Sicilia~6K2.48×
02Veneto~5K1.96×
03Friuli-Venezia Giulia<1K1.30×
04Basilicata<1K1.02×
05Aosta Valley<1K1.02×
06Molise<1K1.01×
07Trentino-Alto Adige/Südtirol<1K0.99×
08Umbria<1K0.98×
09Calabria<1K0.95×
10Abruzzo<1K0.95×
11Marche<1K0.94×
12Liguria<1K0.93×
13Sardinia<1K0.93×
14Emilia-Romagna~2K0.90×
15Tuscany~2K0.90×
16Puglia~2K0.88×
17Lombardy~4K0.87×
18Lazio~3K0.86×
19Piedmont~2K0.86×
20Campania~3K0.85×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Aetna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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