Top 19 Payments in Italy
This curated ranking covers the 19 largest payments in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Western Union, Sumup and Google Pay lead the list with a combined estimated audience of 7,371,270 people. Across all 19 entries the average audience size is 419,945, and the largest, Western Union, reaches around 4,757,531 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each payment, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Western Union |
4,757,531 | 4.6% | Payment | Business & Career |
| 2 |  Sumup |
1,709,161 | 12.1% | Payment | Business & Career |
| 3 |  Google Pay |
904,578 | 3.4% | Payment | Business & Career |
| 4 |  TransferWise |
202,038 | 2.5% | Payment | Business & Career |
| 5 |  Stripe (company) |
104,188 | 3.4% | Payment | Business & Career |
| 6 |  Payoneer |
75,921 | 1.2% | Payment | Business & Career |
| 7 |  Alipay |
73,816 | 2.2% | Payment | Business & Career |
| 8 |  Adyen |
55,980 | 2.8% | Payment | Business & Career |
| 9 |  WorldRemit |
52,971 | 3.6% | Payment | Business & Career |
| 10 |  IZettle |
25,174 | 1.4% | Payment | Business & Career |
| 11 |  Teya |
8,214 | 2.2% | Payment | Business & Career |
| 12 |  MobiKwik |
3,269 | 0.3% | Payment | Business & Career |
| 13 |  Zuora |
2,621 | 2.9% | Payment | Business & Career |
| 14 |  Microsoft Wallet |
1,421 | 3.4% | Payment | Business & Career |
| 15 |  TeleCash |
1,118 | 1.2% | Payment | Business & Career |
| 16 |  Unzer |
643 | 0.5% | Payment | Business & Career |
| 17 |  payleven |
262 | 1.4% | Payment | Business & Career |
| 18 |  Paytm |
45 | 0.0% | Payment | Business & Career |
| 19 |  Revel Systems |
4 | 0.0% | Payment | Business & Career |
Frequently asked questions
How is this Top 19 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each payment by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest payment in Italy?
Western Union currently leads with an estimated audience of 4,757,531 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.