UniCredit Audience in Germany
UniCredit has an estimated audience of 263,395 people in Germany. 33.5% are female, 66.5% are male, average age 36.3. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: HypoVereinsbank, Nexi, Friedrich Merz, BlackRock, Targobank.
The average UniCredit fan in Germany is 36.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include HypoVereinsbank, Nexi, Friedrich Merz, with strongest over-indexing on HypoVereinsbank (131.65× the country average). Demographically, the UniCredit audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of UniCredit fans
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 36.3 |
| Estimated audience size | 263,395 |
Audience persona
The typical UniCredit fan in Germany is more male, around 36.3 years old, with strong Career Orientation tendencies and a notable affinity for HypoVereinsbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 111,207 | 2.63× |
| Nordrhein-Westfalen | 48,469 | 0.84× |
| Hessen | 47,735 | 2.38× |
| Baden-Württemberg | 34,058 | 0.95× |
| Niedersachsen | 15,521 | 0.61× |
| Berlin | 13,991 | 1.19× |
| Rheinland-Pfalz | 10,960 | 0.83× |
| Sachsen | 9,537 | 0.74× |
| Schleswig-Holstein | 8,543 | 0.9× |
| Hamburg | 7,850 | 1.32× |
| Brandenburg | 4,778 | 0.58× |
| Thüringen | 4,293 | 0.64× |
| Sachsen-Anhalt | 4,068 | 0.6× |
| Mecklenburg-Vorpommern | 2,627 | 0.52× |
| Saarland | 2,168 | 0.67× |
| Bremen | 1,369 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HypoVereinsbank | 131.65× | Business & Career |
| Nexi | 335.61× | Business & Career |
| Friedrich Merz | 36.3× | Politics & Society |
| BlackRock | 36.3× | Business & Career |
| Targobank | 8.93× | Business & Career |
| Stock fund | 28.62× | Business & Career |
| FinecoBank | 501.24× | Business & Career |
| Dnevni avaz | 10.65× | News |
| KfW | 9.57× | Business & Career |
| Postbank | 3.7× | Business & Career |
| Online banking | 6.39× | Business & Career |
| Jutarnji list | 8.56× | News |
| Comdirect | 6.42× | Business & Career |
| Revolut | 6.42× | Business & Career |
| Commerzbank | 2.46× | Business & Career |
| Capital market | 16.29× | Business & Career |
| BBBank | 6.39× | Business & Career |
| finanzen.net | 5.65× | Business & Career |
| Večernji list | 7.66× | News |
| Banking | 2.47× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.82 |
| Need for Security | CONSERVATISM | 1.89 |
| Quality Awareness | PREMIUM | 1.58 |
| Family Orientation | CONSERVATISM | 1.52 |
| Sustainability | BALANCE | 1.5 |
| Convenience Orientation | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 75.5% |
| Hungary | 6.3% |
| Romania | 4.4% |
See UniCredit audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does UniCredit have in Germany?
UniCredit has an estimated audience of 263,395 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of UniCredit fans?
33.5% of UniCredit fans are female, 66.5% are male, with an average age of 36.3 years.
Which brands do UniCredit fans like most?
UniCredit fans show strongest brand affinity for HypoVereinsbank (131.65×), Nexi (335.61×), and Friedrich Merz (36.3×) over the country average.
Where do UniCredit fans live in Germany?
UniCredit fans in Germany are most concentrated in Bayern (reach 111,207), Nordrhein-Westfalen (reach 48,469), and Hessen (reach 47,735). These three regions account for the largest share of the active audience.
What other brands do UniCredit fans also like?
Beyond UniCredit itself, the audience over-indexes on Nexi (335.61×), Friedrich Merz (36.3×), BlackRock (36.3×), and Targobank (8.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for UniCredit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.