HypoVereinsbank Audience in Germany
HypoVereinsbank has an estimated audience of 473,914 people in Germany. 62.9% are female, 37.1% are male, average age 34.8. Top regions: Bayern, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities: Targobank, UniCredit, Commerzbank, Rabobank, Postbank.
The average HypoVereinsbank fan in Germany is 34.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities include Targobank, UniCredit, Commerzbank, with strongest over-indexing on Targobank (50.47× the country average). Demographically, the HypoVereinsbank audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of HypoVereinsbank fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 34.8 |
| Estimated audience size | 473,914 |
Audience persona
The typical HypoVereinsbank fan in Germany is more female, around 34.8 years old, with strong Career Orientation tendencies and a notable affinity for Targobank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 477,330 | 3.31× |
| Nordrhein-Westfalen | 70,338 | 0.36× |
| Schleswig-Holstein | 66,780 | 2.08× |
| Baden-Württemberg | 66,477 | 0.54× |
| Hessen | 45,032 | 0.66× |
| Berlin | 43,595 | 1.09× |
| Niedersachsen | 38,844 | 0.45× |
| Hamburg | 33,906 | 1.67× |
| Sachsen-Anhalt | 28,637 | 1.23× |
| Rheinland-Pfalz | 28,321 | 0.63× |
| Brandenburg | 26,542 | 0.95× |
| Sachsen | 21,735 | 0.49× |
| Thüringen | 21,488 | 0.94× |
| Mecklenburg-Vorpommern | 12,856 | 0.75× |
| Saarland | 5,932 | 0.54× |
| Bremen | 2,252 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Targobank | 50.47× | Business & Career |
| UniCredit | 202.61× | Business & Career |
| Commerzbank | 16.89× | Business & Career |
| Rabobank | 123.46× | Business & Career |
| Postbank | 15.11× | Business & Career |
| Triodos Bank | 158.81× | Business & Career |
| Tagesschau | 6.24× | Movies & TV |
| Savings bank | 16.88× | Business & Career |
| Deutsche Bank | 10.43× | Business & Career |
| Volksbank | 15.17× | Business & Career |
| DZ Bank | 50.83× | Business & Career |
| Berliner Zeitung | 17.63× | News |
| Shoaib Malik | 157.79× | Sports |
| Novo Nordisk | 13.62× | Health |
| Medics (Polish TV series) | 78.94× | Movies & TV |
| BMO Harris Bank | 313.37× | Business & Career |
| Reisebank | 11.38× | Business & Career |
| TVP1 | 43.74× | Movies & TV |
| Alpina Watches | 27.98× | Fashion & Accessoires |
| Roman Reigns | 20× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.33 |
| Convenience Orientation | PREMIUM | 1.61 |
| Tradition | CONSERVATISM | 1.41 |
| Early Adopter Mentality | POWER | 1.34 |
| Indulgence | JOY | 1.25 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.4% |
| Romania | 24.0% |
| Slovakia | 17.4% |
See HypoVereinsbank audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does HypoVereinsbank have in Germany?
HypoVereinsbank has an estimated audience of 473,914 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of HypoVereinsbank fans?
62.9% of HypoVereinsbank fans are female, 37.1% are male, with an average age of 34.8 years.
Which brands do HypoVereinsbank fans like most?
HypoVereinsbank fans show strongest brand affinity for Targobank (50.47×), UniCredit (202.61×), and Commerzbank (16.89×) over the country average.
Where do HypoVereinsbank fans live in Germany?
HypoVereinsbank fans in Germany are most concentrated in Bayern (reach 477,330), Nordrhein-Westfalen (reach 70,338), and Schleswig-Holstein (reach 66,780). These three regions account for the largest share of the active audience.
What other brands do HypoVereinsbank fans also like?
Beyond HypoVereinsbank itself, the audience over-indexes on UniCredit (202.61×), Commerzbank (16.89×), Rabobank (123.46×), and Postbank (15.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HypoVereinsbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.