Rascasse Audience Intelligence

HypoVereinsbank Target Market in Germany

A data profile of the people who buy, follow and care about HypoVereinsbank in Germany — modelled from more than twelve digital signal sources. HypoVereinsbank has an estimated audience of 844,121 people in Germany.

#24among Bank in Germany#985among Brand in Germany#636in Business & Career

The average HypoVereinsbank fan in Germany is 34.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Targobank, UniCredit, Commerzbank, with strongest over-indexing on Targobank (50.47× the country average).

Demographically, the HypoVereinsbank audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical HypoVereinsbank fan in Germany is more female, around 34.8 years old, with strong Career Orientation tendencies and a notable affinity for Targobank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HypoVereinsbank profile in Germany.

Audience size
844K
in Germany
Gender
62.9%♀
37.1% male
Age
34.8
average years
Country rank
#7529
Brand in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of HypoVereinsbank

62.9% are female, 37.1% are male, average age 34.8.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for HypoVereinsbank audience in Germany
MetricValue
Female62.9%
Male37.1%
Average age34.8
Estimated audience size844,121
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the HypoVereinsbank audience in Germany
Age bracketShare%
16-1938%
20-2914%
30-3914%
40-4920%
50+14%
Fig. 04

Worldwide distribution

37.5%

of the worldwide HypoVereinsbank audience comes from Germany.

Worldwide audience distribution share by country for HypoVereinsbank
CountryShare
Germany37.5%
Romania19.9%
Slovakia14.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HypoVereinsbank audience in Germany is strongest.

Fig. 05

Top regions by affinity

HypoVereinsbank customers by region in Germany
#RegionReachAffinity×
01Bayern~500K3.17×
02Schleswig-Holstein~70K2.05×
03Hamburg~30K1.62×
04Sachsen-Anhalt~30K1.29×
05Berlin~40K1.03×
06Thüringen~20K1.02×
07Brandenburg~30K0.95×
08Mecklenburg-Vorpommern~10K0.78×
09Sachsen~30K0.69×
10Hessen~40K0.65×
11Rheinland-Pfalz~30K0.63×
12Saarland~7K0.59×
13Baden-Württemberg~70K0.54×
14Niedersachsen~40K0.46×
15Bremen~3K0.39×
16Nordrhein-Westfalen~70K0.36×
Fig. 06

Affinity by region

Affinity by region — HypoVereinsbank, Germany
0.36×1.00×3.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HypoVereinsbank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HypoVereinsbank audience
#·InterestCategoryAffinity×
01BMO Harris BankBusiness & Career313.37×
02UniCreditBusiness & Career202.61×
03Triodos BankBusiness & Career158.81×
04Shoaib MalikSports157.79×
05RabobankBusiness & Career123.46×
06Medics (Polish TV series)Movies & TV78.94×
07DZ BankBusiness & Career50.83×
08TargobankBusiness & Career50.47×
09TVP1Movies & TV43.74×
10Alpina WatchesFashion & Accessoires27.98×
11Roman ReignsSports20.00×
12Berliner ZeitungNews17.63×
13CommerzbankBusiness & Career16.89×
14Savings bankBusiness & Career16.88×
15VolksbankBusiness & Career15.17×
16PostbankBusiness & Career15.11×
17Novo NordiskHealth13.62×
18ReisebankBusiness & Career11.38×
19Deutsche BankBusiness & Career10.43×
20TagesschauMovies & TV6.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HypoVereinsbank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HypoVereinsbank audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.38×
Need for SecurityCONSERVATISM1.58×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HypoVereinsbank audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.94×
Pet OwnershipJOY0.98×
Design AffinityPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is HypoVereinsbank's target market in Germany?

HypoVereinsbank's target market in Germany covers an estimated 844,121 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of HypoVereinsbank customers?

62.9% of the HypoVereinsbank audience are female, 37.1% are male, with an average age of 34.8 years.

03

Which brands do HypoVereinsbank fans like most?

HypoVereinsbank fans show strongest brand affinity for Targobank (50.47×), UniCredit (202.61×), and Commerzbank (16.89×) over the country average.

04

Where do HypoVereinsbank fans live in Germany?

HypoVereinsbank fans in Germany are most concentrated in Bayern (reach ~500K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do HypoVereinsbank fans also like?

Beyond HypoVereinsbank itself, the audience over-indexes on UniCredit (202.61×), Commerzbank (16.89×), Rabobank (123.46×), and Postbank (15.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in Germany

See HypoVereinsbank audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for HypoVereinsbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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