Volksbank Audience in Germany
Volksbank has an estimated audience of 1,435,882 people in Germany. 50.4% are female, 49.6% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Volksbank pur, Banking, Business and industry, Registered Retirement Savings Plan, Bauhaus.
The average Volksbank fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Volksbank pur, Banking, Business and industry, with strongest over-indexing on Volksbank pur (24.14× the country average). Demographically, the Volksbank audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Volksbank fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 37.7 |
| Estimated audience size | 1,435,882 |
Audience persona
The typical Volksbank fan in Germany is balanced, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for Volksbank pur.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 773,459 | 1.43× |
| Baden-Württemberg | 644,202 | 1.91× |
| Niedersachsen | 418,665 | 1.75× |
| Hessen | 228,479 | 1.22× |
| Bayern | 195,858 | 0.49× |
| Rheinland-Pfalz | 148,678 | 1.2× |
| Berlin | 122,666 | 1.11× |
| Hamburg | 66,213 | 1.19× |
| Schleswig-Holstein | 57,038 | 0.64× |
| Sachsen | 54,155 | 0.45× |
| Sachsen-Anhalt | 53,111 | 0.83× |
| Brandenburg | 48,497 | 0.63× |
| Thüringen | 34,786 | 0.55× |
| Mecklenburg-Vorpommern | 27,502 | 0.58× |
| Bremen | 27,234 | 1.29× |
| Saarland | 21,226 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volksbank pur | 24.14× | Business & Career |
| Banking | 2.84× | Business & Career |
| Business and industry | 1.51× | Business & Career |
| Registered Retirement Savings Plan | 21.21× | Business & Career |
| Bauhaus | 2.01× | Shopping |
| Netto Marken-Discount | 1.81× | Shopping |
| Aral AG | 1.95× | Cars & Mobility |
| Gala | 1.82× | News |
| Wetter.com | 1.86× | Home & Garden |
| Postbank | 2.1× | Business & Career |
| Commerzbank | 1.84× | Business & Career |
| Obi (store) | 1.54× | Shopping |
| Targobank | 2.61× | Business & Career |
| Edeka | 1.57× | Shopping |
| SV Werder Bremen | 1.69× | Sports |
| Helene Fischer | 1.91× | Music & Radio |
| Street One | 2.77× | Fashion & Accessoires |
| Sparkasse | 1.83× | Business & Career |
| Geno Broker | 12.71× | Business & Career |
| Nordsee | 3.25× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.47 |
| Community Orientation | OPEN | 1.24 |
| Patriotism | CONSERVATISM | 1.21 |
| Price Sensitivity | PREMIUM | 1.14 |
| Convenience Orientation | PREMIUM | 1.14 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 63.3% |
| Italy | 20.7% |
| Austria | 7.7% |
See Volksbank audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Volksbank have in Germany?
Volksbank has an estimated audience of 1,435,882 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Volksbank fans?
50.4% of Volksbank fans are female, 49.6% are male, with an average age of 37.7 years.
Which brands do Volksbank fans like most?
Volksbank fans show strongest brand affinity for Volksbank pur (24.14×), Banking (2.84×), and Business and industry (1.51×) over the country average.
Where do Volksbank fans live in Germany?
Volksbank fans in Germany are most concentrated in Nordrhein-Westfalen (reach 773,459), Baden-Württemberg (reach 644,202), and Niedersachsen (reach 418,665). These three regions account for the largest share of the active audience.
What other brands do Volksbank fans also like?
Beyond Volksbank itself, the audience over-indexes on Banking (2.84×), Business and industry (1.51×), Registered Retirement Savings Plan (21.21×), and Bauhaus (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volksbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.