Volksbank pur Audience in Germany
Volksbank pur has an estimated audience of 552,271 people in Germany. 50.4% are female, 49.6% are male, average age 37.7. Top regions: Baden-Württemberg, Hessen, Nordrhein-Westfalen. Top brand affinities: The Knot (Website), Gil Ofarim, Home Office, Stradivarius, Progressive rock.
The average Volksbank pur fan in Germany is 37.7 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Hessen, Nordrhein-Westfalen. Top brand affinities include The Knot (Website), Gil Ofarim, Home Office, with strongest over-indexing on The Knot (Website) (15.82× the country average). Demographically, the Volksbank pur audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Volksbank pur fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 37.7 |
| Estimated audience size | 552,271 |
Audience persona
The typical Volksbank pur fan in Germany is balanced, around 37.7 years old, with strong Career Orientation tendencies and a notable affinity for The Knot (Website).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 414,201 | 12.47× |
| Hessen | 26,106 | 0.62× |
| Nordrhein-Westfalen | 26,044 | 0.22× |
| Rheinland-Pfalz | 25,308 | 0.91× |
| Bayern | 22,553 | 0.25× |
| Niedersachsen | 6,897 | 0.13× |
| Berlin | 5,889 | 0.24× |
| Sachsen | 3,675 | 0.14× |
| Brandenburg | 2,425 | 0.14× |
| Schleswig-Holstein | 2,232 | 0.11× |
| Thüringen | 2,218 | 0.16× |
| Hamburg | 2,035 | 0.16× |
| Saarland | 1,463 | 0.22× |
| Sachsen-Anhalt | 1,104 | 0.08× |
| Mecklenburg-Vorpommern | 752 | 0.07× |
| Bremen | 382 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Knot (Website) | 15.82× | Kids & Family |
| Gil Ofarim | 2.12× | Music & Radio |
| Home Office | 1.6× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.82× | Music & Radio |
| KnockoutJS | 55.73× | Technology & Electronics |
| VfL Wolfsburg | 1.64× | Sports |
| Israel | 1.71× | Travel & Leisure |
| Preacher (comics) | 5.77× | Literature |
| Molly Hatchet | 8.13× | Music & Radio |
| Binnur Kaya | 11.01× | Movies & TV |
| Corfu (regional unit) | 1.76× | Travel & Leisure |
| Euphonium | 5.87× | Music & Radio |
| Volvo V60 | 2.5× | Cars & Mobility |
| Oliver Kahn | 1.72× | Sports |
| Keeper (password manager) | 2.04× | Technology & Electronics |
| Gloria | 2.2× | Music & Radio |
| Coworking | 1.86× | Business & Career |
| San Gil | 1.9× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.15× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.48 |
| Patriotism | CONSERVATISM | 1.23 |
| Community Orientation | OPEN | 1.21 |
| Need for Security | CONSERVATISM | 1.18 |
| Convenience Orientation | PREMIUM | 1.17 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.8% |
| France | 0.3% |
| China | 0.3% |
See Volksbank pur audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Volksbank pur have in Germany?
Volksbank pur has an estimated audience of 552,271 people in Germany, concentrated in Baden-Württemberg and Hessen.
What is the gender split and age of Volksbank pur fans?
50.4% of Volksbank pur fans are female, 49.6% are male, with an average age of 37.7 years.
Which brands do Volksbank pur fans like most?
Volksbank pur fans show strongest brand affinity for The Knot (Website) (15.82×), Gil Ofarim (2.12×), and Home Office (1.6×) over the country average.
Where do Volksbank pur fans live in Germany?
Volksbank pur fans in Germany are most concentrated in Baden-Württemberg (reach 414,201), Hessen (reach 26,106), and Nordrhein-Westfalen (reach 26,044). These three regions account for the largest share of the active audience.
What other brands do Volksbank pur fans also like?
Beyond Volksbank pur itself, the audience over-indexes on Gil Ofarim (2.12×), Home Office (1.6×), Stradivarius (1.97×), and Progressive rock (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volksbank pur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.