Rascasse Audience Intelligence

Volksbank pur Target Market in Germany

A data profile of the people who buy, follow and care about Volksbank pur in Germany — modelled from more than twelve digital signal sources. Volksbank pur has an estimated audience of 610,982 people in Germany.

#30among Bank in Germany#1307among Brand in Germany#790in Business & Career

The average Volksbank pur fan in Germany is 38.7 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Rheinland-Pfalz.

Top brand affinities include Volksbank, Santander Bank, HypoVereinsbank, with strongest over-indexing on Volksbank (24.14× the country average).

Demographically, the Volksbank pur audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volksbank pur fan in Germany is balanced, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for Volksbank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volksbank pur profile in Germany.

Audience size
611K
in Germany
Gender
46.2%♀
53.8% male
Age
38.7
average years
Country rank
#9951
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Volksbank pur

46.2% are female, 53.8% are male, average age 38.7.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Volksbank pur audience in Germany
MetricValue
Female46.2%
Male53.8%
Average age38.7
Estimated audience size610,982
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Volksbank pur audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3922%
40-4926%
50+15%
Fig. 04

Worldwide distribution

97.9%

of the worldwide Volksbank pur audience comes from Germany.

Worldwide audience distribution share by country for Volksbank pur
CountryShare
Germany97.9%
France0.3%
China0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volksbank pur audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volksbank pur customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K12.66×
02Rheinland-Pfalz~30K0.88×
03Bremen~4K0.75×
04Mecklenburg-Vorpommern~7K0.59×
05Hessen~30K0.57×
06Sachsen-Anhalt~8K0.53×
07Saarland~4K0.52×
08Thüringen~7K0.43×
09Brandenburg~7K0.38×
10Schleswig-Holstein~8K0.37×
11Hamburg~5K0.35×
12Sachsen~9K0.30×
13Berlin~8K0.29×
14Bayern~30K0.27×
15Niedersachsen~10K0.23×
16Nordrhein-Westfalen~30K0.22×
Fig. 06

Affinity by region

Affinity by region — Volksbank pur, Germany
0.22×1.00×12.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volksbank pur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volksbank pur audience
#·InterestCategoryAffinity×
01VolksbankBusiness & Career24.14×
02Santander BankBusiness & Career22.79×
03Jenny SlateMovies & TV22.40×
04HypoVereinsbankBusiness & Career15.17×
05Vagabond (manga)Literature11.52×
06Ria Money TransferBusiness & Career9.74×
07FertilizerHome & Garden6.47×
0811teamsportsSports5.77×
09NordseeFood & Beverages3.78×
10Flowering plantHome & Garden3.50×
11BankingBusiness & Career3.25×
12Garden centreHome & Garden2.60×
13Aral AGCars & Mobility2.57×
14PostbankBusiness & Career2.30×
15NatureHome & Garden2.16×
16VacationsTravel & Leisure2.16×
17SV Werder BremenSports1.88×
18FamilyKids & Family1.86×
19CommerzbankBusiness & Career1.63×
20Müller (company)Food & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volksbank pur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volksbank pur audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.55×
Convenience OrientationPREMIUM1.45×
Career OrientationPOWER1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volksbank pur audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
SustainabilityBALANCE0.77×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Volksbank pur's target market in Germany?

Volksbank pur's target market in Germany covers an estimated 610,982 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Volksbank pur customers?

46.2% of the Volksbank pur audience are female, 53.8% are male, with an average age of 38.7 years.

03

Which brands do Volksbank pur fans like most?

Volksbank pur fans show strongest brand affinity for Volksbank (24.14×), Santander Bank (22.79×), and HypoVereinsbank (15.17×) over the country average.

04

Where do Volksbank pur fans live in Germany?

Volksbank pur fans in Germany are most concentrated in Baden-Württemberg (reach ~400K), Nordrhein-Westfalen (reach ~30K), and Rheinland-Pfalz (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Volksbank pur fans also like?

Beyond Volksbank pur itself, the audience over-indexes on Santander Bank (22.79×), HypoVereinsbank (15.17×), Banking (3.25×), and Nature (2.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in Germany

See Volksbank pur audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volksbank pur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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