Fertilizer Audience in Germany
Fertilizer has an estimated audience of 1,822,532 people in Germany. 43.6% are female, 56.4% are male, average age 38.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Lawn, Dairy cattle, Dairy farming, Christmas card, Pig farming.
The average Fertilizer fan in Germany is 38.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Lawn, Dairy cattle, Dairy farming, with strongest over-indexing on Lawn (14.91× the country average). Demographically, the Fertilizer audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Fertilizer fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 38.1 |
| Estimated audience size | 1,822,532 |
Audience persona
The typical Fertilizer fan in Germany is more male, around 38.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lawn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 426,509 | 1.46× |
| Nordrhein-Westfalen | 329,064 | 0.83× |
| Baden-Württemberg | 254,868 | 1.02× |
| Niedersachsen | 204,588 | 1.16× |
| Hessen | 119,012 | 0.86× |
| Sachsen | 95,795 | 1.07× |
| Rheinland-Pfalz | 90,772 | 0.99× |
| Brandenburg | 66,494 | 1.18× |
| Thüringen | 65,041 | 1.4× |
| Schleswig-Holstein | 61,363 | 0.94× |
| Sachsen-Anhalt | 57,282 | 1.21× |
| Berlin | 55,171 | 0.68× |
| Mecklenburg-Vorpommern | 37,975 | 1.09× |
| Hamburg | 33,020 | 0.8× |
| Saarland | 16,058 | 0.72× |
| Bremen | 9,359 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lawn | 14.91× | Home & Garden |
| Dairy cattle | 31.11× | Pets & Animals |
| Dairy farming | 27.88× | Food & Beverages |
| Christmas card | 40.75× | Home & Garden |
| Pig farming | 32.64× | Politics & Society |
| Compost | 43.18× | Home & Garden |
| Garden centre | 10.61× | Home & Garden |
| Gated community | 16.23× | Home & Garden |
| Chemical engineering | 21.21× | Business & Career |
| Pesticide | 23.53× | Home & Garden |
| Bioenergy | 23.86× | Home & Garden |
| Agricultural science | 18.47× | Business & Career |
| Combine harvester | 13.16× | Business & Career |
| Beef cattle | 25.73× | Pets & Animals |
| Gardener | 7.49× | Home & Garden |
| Bauhaus | 4.49× | Shopping |
| Insecticide | 21.26× | Home & Garden |
| Herbicide | 39.16× | Home & Garden |
| Sheep farming | 43.8× | Travel & Leisure |
| Tillage | 69.09× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.94 |
| DIY Mentality | THRILL | 1.87 |
| Convenience Orientation | PREMIUM | 1.81 |
| Indulgence | JOY | 1.62 |
| Sustainability | BALANCE | 1.48 |
| Travelling | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 7.4% |
| India | 5.1% |
See Fertilizer audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fertilizer have in Germany?
Fertilizer has an estimated audience of 1,822,532 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Fertilizer fans?
43.6% of Fertilizer fans are female, 56.4% are male, with an average age of 38.1 years.
Which brands do Fertilizer fans like most?
Fertilizer fans show strongest brand affinity for Lawn (14.91×), Dairy cattle (31.11×), and Dairy farming (27.88×) over the country average.
Where do Fertilizer fans live in Germany?
Fertilizer fans in Germany are most concentrated in Bayern (reach 426,509), Nordrhein-Westfalen (reach 329,064), and Baden-Württemberg (reach 254,868). These three regions account for the largest share of the active audience.
What other brands do Fertilizer fans also like?
Beyond Fertilizer itself, the audience over-indexes on Dairy cattle (31.11×), Dairy farming (27.88×), Christmas card (40.75×), and Pig farming (32.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fertilizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.