Rascasse Audience Intelligence

Fertilizer Audience in Germany

A data profile of the people who buy, follow and care about Fertilizer in Germany — modelled from more than twelve digital signal sources. Fertilizer has an estimated audience of 1,822,532 people in Germany.

#2093among Topic in Germany#281in Home & Garden

The average Fertilizer fan in Germany is 38.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Lawn, Dairy cattle, Dairy farming, with strongest over-indexing on Lawn (14.91× the country average).

Demographically, the Fertilizer audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fertilizer fan in Germany is more male, around 38.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lawn.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fertilizer profile in Germany.

Audience size
1.8M
in Germany
Gender
43.6%♀
56.4% male
Age
38.1
average years
Country rank
#3695
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fertilizer fans

43.6% are female, 56.4% are male, average age 38.1.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Fertilizer audience in Germany
MetricValue
Female43.6%
Male56.4%
Average age38.1
Estimated audience size1,822,532
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Fertilizer audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Fertilizer audience comes from Germany.

Worldwide audience distribution share by country for Fertilizer
CountryShare
United States16.1%
Brazil7.4%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fertilizer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fertilizer fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.40×
02Thüringen~60K1.37×
03Sachsen-Anhalt~60K1.20×
04Brandenburg~60K1.15×
05Niedersachsen~200K1.13×
06Mecklenburg-Vorpommern~40K1.10×
07Sachsen~90K1.05×
08Baden-Württemberg~200K1.00×
09Rheinland-Pfalz~90K0.99×
10Schleswig-Holstein~60K0.95×
11Hessen~100K0.90×
12Hamburg~30K0.85×
13Nordrhein-Westfalen~300K0.83×
14Bremen~10K0.83×
15Saarland~20K0.82×
16Berlin~60K0.74×
Fig. 06

Affinity by region

Affinity by region — Fertilizer, Germany
0.74×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fertilizer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fertilizer audience
#·InterestCategoryAffinity×
01TillageHome & Garden69.09×
02Sheep farmingTravel & Leisure43.80×
03CompostHome & Garden43.18×
04Christmas cardHome & Garden40.75×
05HerbicideHome & Garden39.16×
06Pig farmingPolitics & Society32.64×
07Dairy cattlePets & Animals31.11×
08Dairy farmingFood & Beverages27.88×
09Beef cattlePets & Animals25.73×
10BioenergyHome & Garden23.86×
11PesticideHome & Garden23.53×
12InsecticideHome & Garden21.26×
13Chemical engineeringBusiness & Career21.21×
14Agricultural scienceBusiness & Career18.47×
15Gated communityHome & Garden16.23×
16LawnHome & Garden14.91×
17Combine harvesterBusiness & Career13.16×
18Garden centreHome & Garden10.61×
19GardenerHome & Garden7.49×
20BauhausShopping4.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fertilizer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fertilizer audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.57×
Convenience OrientationPREMIUM2.14×
DIY MentalityTHRILL2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fertilizer audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Early Adopter MentalityPOWER0.92×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fertilizer have in Germany?

Fertilizer has an estimated audience of 1,822,532 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Fertilizer fans?

43.6% of Fertilizer fans are female, 56.4% are male, with an average age of 38.1 years.

03

Which brands do Fertilizer fans like most?

Fertilizer fans show strongest brand affinity for Lawn (14.91×), Dairy cattle (31.11×), and Dairy farming (27.88×) over the country average.

04

Where do Fertilizer fans live in Germany?

Fertilizer fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fertilizer fans also like?

Beyond Fertilizer itself, the audience over-indexes on Dairy cattle (31.11×), Dairy farming (27.88×), Christmas card (40.75×), and Pig farming (32.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Fertilizer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fertilizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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