Compost Audience in Germany
Compost has an estimated audience of 356,834 people in Germany. 58.5% are female, 41.5% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fertilizer, Kelly Osbourne, Kristen Bell, The Crown (TV series), Satire.
The average Compost fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fertilizer, Kelly Osbourne, Kristen Bell, with strongest over-indexing on Fertilizer (26.57× the country average). Demographically, the Compost audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Compost fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 45.4 |
| Estimated audience size | 356,834 |
Audience persona
The typical Compost fan in Germany is more female, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Fertilizer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,124 | 0.91× |
| Bayern | 64,043 | 1.12× |
| Baden-Württemberg | 59,890 | 1.23× |
| Niedersachsen | 40,561 | 1.17× |
| Hessen | 27,423 | 1.01× |
| Sachsen | 18,777 | 1.07× |
| Rheinland-Pfalz | 16,637 | 0.93× |
| Berlin | 16,429 | 1.03× |
| Brandenburg | 15,391 | 1.39× |
| Thüringen | 10,287 | 1.13× |
| Sachsen-Anhalt | 8,337 | 0.9× |
| Schleswig-Holstein | 7,656 | 0.6× |
| Hamburg | 6,674 | 0.83× |
| Mecklenburg-Vorpommern | 6,298 | 0.92× |
| Bremen | 3,452 | 1.13× |
| Saarland | 2,743 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fertilizer | 26.57× | Home & Garden |
| Kelly Osbourne | 19.76× | Music & Radio |
| Kristen Bell | 20× | Movies & TV |
| The Crown (TV series) | 13.78× | Movies & TV |
| Satire | 5.13× | Literature |
| Plant nursery | 4.89× | Home & Garden |
| Houseplant | 4.36× | Home & Garden |
| Hygiene | 3.55× | Beauty & Wellness |
| Drop shipping | 3.15× | Shopping |
| Family | 1.81× | Kids & Family |
| Lawn mower | 5.49× | Home & Garden |
| Arnold Schwarzenegger | 5.49× | Movies & TV |
| REWE | 1.89× | Shopping |
| Bonsai | 4.68× | Home & Garden |
| Fressnapf | 3.04× | Shopping |
| German television comedy | 4.75× | Movies & TV |
| Garden centre | 3.12× | Home & Garden |
| Flowering plant | 3.65× | Home & Garden |
| Ornamental plant | 2.9× | Home & Garden |
| Knitting | 2.72× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.22 |
| Design Affinity | PREMIUM | 2.17 |
| Creativity | OPEN | 1.48 |
| Indulgence | JOY | 1.45 |
| Pet Ownership | JOY | 1.45 |
| Early Adopter Mentality | POWER | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 10.5% |
| Thailand | 7.2% |
See Compost audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Compost have in Germany?
Compost has an estimated audience of 356,834 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Compost fans?
58.5% of Compost fans are female, 41.5% are male, with an average age of 45.4 years.
Which brands do Compost fans like most?
Compost fans show strongest brand affinity for Fertilizer (26.57×), Kelly Osbourne (19.76×), and Kristen Bell (20×) over the country average.
Where do Compost fans live in Germany?
Compost fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,124), Bayern (reach 64,043), and Baden-Württemberg (reach 59,890). These three regions account for the largest share of the active audience.
What other brands do Compost fans also like?
Beyond Compost itself, the audience over-indexes on Kelly Osbourne (19.76×), Kristen Bell (20×), The Crown (TV series) (13.78×), and Satire (5.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Compost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.