Rascasse Audience Intelligence

Compost Audience in Germany

Name: Compost — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Compost in Germany — modelled from more than twelve digital signal sources. Compost has an estimated audience of 356,834 people in Germany.

#5621among Topic in Germany #763in Home & Garden

The average Compost fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fertilizer, Kelly Osbourne, Kristen Bell, with strongest over-indexing on Fertilizer (43.18× the country average).

Demographically, the Compost audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Compost fan in Germany is more female, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Fertilizer.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Compost profile in Germany.

Audience size

357K

in Germany

Gender

58.5%♀

41.5% male

Age

45.4

average years

Country rank

#15300

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Compost fans

58.5% are female, 41.5% are male, average age 45.4.

Fig. 02

Gender split

58.5%

Female

41.5%

Male

Demographic split for Compost audience in Germany
Metric	Value
Female	58.5%
Male	41.5%
Average age	45.4
Estimated audience size	356,834

Fig. 03

Age distribution

Age distribution of the Compost audience in Germany
Age bracket	Share	%
16-19		9%
20-29		13%
30-39		19%
40-49		24%
50+		35%

Fig. 04

Worldwide distribution

2.7%

of the worldwide Compost audience comes from Germany.

Worldwide audience distribution share by country for Compost
Country	Share
United States	32.2%
United Kingdom	10.5%
Thailand	7.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Compost audience in Germany is strongest.

Fig. 05

Top regions by affinity

Compost fans by region: top regions in Germany
#	Region	Reach	×
01	Brandenburg	~10K	1.33×
02	Baden-Württemberg	~60K	1.16×
03	Thüringen	~10K	1.14×
04	Niedersachsen	~40K	1.11×
05	Bayern	~60K	1.07×
06	Sachsen	~20K	1.07×
07	Bremen	~3K	1.06×
08	Berlin	~20K	1.01×
09	Hessen	~30K	0.99×
10	Saarland	~4K	0.95×
11	Sachsen-Anhalt	~9K	0.94×
12	Mecklenburg-Vorpommern	~6K	0.94×
13	Rheinland-Pfalz	~20K	0.91×
14	Nordrhein-Westfalen	~70K	0.86×
15	Schleswig-Holstein	~10K	0.84×
16	Hamburg	~7K	0.83×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Compost audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Compost audience
#	Interest	Category	×
01	Fertilizer	Home & Garden	43.18×
02	Kristen Bell	Movies & TV	20.00×
03	Greta Gerwig	Movies & TV	19.72×
04	Kelly Osbourne	Music & Radio	16.52×
05	Microsoft Store	Technology & Electronics	14.68×
06	Barry Gibb	Music & Radio	13.55×
07	Lawn mower	Home & Garden	9.69×
08	The Crown (TV series)	Movies & TV	9.69×
09	Husqvarna	Home & Garden	7.14×
10	Würth	Home & Garden	5.44×
11	Sustainable clothing	Fashion & Accessoires	4.41×
12	Garden centre	Home & Garden	3.61×
13	Houseplant	Home & Garden	3.51×
14	Esso	Cars & Mobility	3.28×
15	Tour de France	Sports	3.08×
16	Efficient energy use	Technology & Electronics	2.97×
17	Hugendubel	Shopping	2.74×
18	Nature	Home & Garden	2.70×
19	Hornbach	Shopping	2.17×
20	Family	Kids & Family	2.02×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Compost audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Compost audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	2.14×
Design Affinity	PREMIUM	1.69×
Extroversion	THRILL	1.66×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Compost audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.66×
Sports Activity	POWER	0.95×
Luxury Orientation	PREMIUM	0.95×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Compost have in Germany?

Compost has an estimated audience of 356,834 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Compost fans?

58.5% of Compost fans are female, 41.5% are male, with an average age of 45.4 years.

Which brands do Compost fans like most?

Compost fans show strongest brand affinity for Fertilizer (43.18×), Kelly Osbourne (16.52×), and Kristen Bell (20×) over the country average.

Where do Compost fans live in Germany?

Compost fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Compost fans also like?

Beyond Compost itself, the audience over-indexes on Kelly Osbourne (16.52×), Kristen Bell (20×), Lawn mower (9.69×), and Barry Gibb (13.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Compost audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Compost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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