Microsoft Store Audience in Germany
Microsoft Store has an estimated audience of 237,276 people in Germany. 60.5% are female, 39.5% are male, average age 29.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tom Hiddleston, Ruby O. Fee, Jacob Elordi, Vanessa Hudgens, Zac Efron.
The average Microsoft Store fan in Germany is 29.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tom Hiddleston, Ruby O. Fee, Jacob Elordi, with strongest over-indexing on Tom Hiddleston (129.17× the country average). Demographically, the Microsoft Store audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Microsoft Store fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 29.7 |
| Estimated audience size | 237,276 |
Audience persona
The typical Microsoft Store fan in Germany is more female, around 29.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tom Hiddleston.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,209 | 1.04× |
| Bayern | 39,187 | 1.03× |
| Baden-Württemberg | 34,224 | 1.06× |
| Niedersachsen | 23,429 | 1.02× |
| Hessen | 23,383 | 1.29× |
| Sachsen | 12,690 | 1.09× |
| Rheinland-Pfalz | 11,978 | 1.01× |
| Berlin | 9,894 | 0.93× |
| Schleswig-Holstein | 7,802 | 0.92× |
| Brandenburg | 7,155 | 0.97× |
| Thüringen | 6,343 | 1.05× |
| Sachsen-Anhalt | 6,177 | 1× |
| Hamburg | 4,171 | 0.78× |
| Mecklenburg-Vorpommern | 4,052 | 0.89× |
| Saarland | 2,895 | 0.99× |
| Bremen | 1,878 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tom Hiddleston | 129.17× | Movies & TV |
| Ruby O. Fee | 64.02× | Movies & TV |
| Jacob Elordi | 60.34× | Movies & TV |
| Vanessa Hudgens | 126.97× | Movies & TV |
| Zac Efron | 60.34× | Movies & TV |
| Codename: Kids Next Door | 113.59× | Movies & TV |
| Greta Gerwig | 101.22× | Movies & TV |
| Armour | 38.8× | Kids & Family |
| Microsoft Surface | 37.75× | Technology & Electronics |
| Avril Lavigne | 27.32× | Music & Radio |
| Baby boomers | 13.35× | Kids & Family |
| Wetter.com | 5.88× | Home & Garden |
| Bill Gates | 21.42× | Business & Career |
| Bristol-Myers Squibb | 96.06× | Health |
| Student loan | 32.97× | Business & Career |
| Smallville | 18.7× | Movies & TV |
| Discovery Science (TV channel) | 237.65× | Movies & TV |
| New Amsterdam | 25.71× | Movies & TV |
| Ozarks | 24.89× | Movies & TV |
| Colin Farrell | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.99 |
| Need for Security | CONSERVATISM | 1.97 |
| Risk Appetite | THRILL | 1.77 |
| Career Orientation | POWER | 1.77 |
| Patriotism | CONSERVATISM | 1.5 |
| Convenience Orientation | PREMIUM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| Brazil | 12.4% |
| India | 6.7% |
See Microsoft Store audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Microsoft Store have in Germany?
Microsoft Store has an estimated audience of 237,276 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Microsoft Store fans?
60.5% of Microsoft Store fans are female, 39.5% are male, with an average age of 29.7 years.
Which brands do Microsoft Store fans like most?
Microsoft Store fans show strongest brand affinity for Tom Hiddleston (129.17×), Ruby O. Fee (64.02×), and Jacob Elordi (60.34×) over the country average.
Where do Microsoft Store fans live in Germany?
Microsoft Store fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,209), Bayern (reach 39,187), and Baden-Württemberg (reach 34,224). These three regions account for the largest share of the active audience.
What other brands do Microsoft Store fans also like?
Beyond Microsoft Store itself, the audience over-indexes on Ruby O. Fee (64.02×), Jacob Elordi (60.34×), Vanessa Hudgens (126.97×), and Zac Efron (60.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Microsoft Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.