Rascasse Audience Intelligence

Microsoft Store Target Market in Germany

A data profile of the people who buy, follow and care about Microsoft Store in Germany — modelled from more than twelve digital signal sources. Microsoft Store has an estimated audience of 239,061 people in Germany.

#2565among Brand in Germany#761in Technology & Electronics

The average Microsoft Store fan in Germany is 29.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jacob Elordi, Tom Hiddleston, Vanessa Hudgens, with strongest over-indexing on Jacob Elordi (60.34× the country average).

Demographically, the Microsoft Store audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Microsoft Store fan in Germany is more female, around 29.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jacob Elordi.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microsoft Store profile in Germany.

Audience size
239K
in Germany
Gender
60.5%♀
39.5% male
Age
29.7
average years
Country rank
#20248
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Microsoft Store

60.5% are female, 39.5% are male, average age 29.7.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Microsoft Store audience in Germany
MetricValue
Female60.5%
Male39.5%
Average age29.7
Estimated audience size239,061
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Microsoft Store audience in Germany
Age bracketShare%
16-1953%
20-2915%
30-3912%
40-4911%
50+9%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Microsoft Store audience comes from Germany.

Worldwide audience distribution share by country for Microsoft Store
CountryShare
United States21.5%
Brazil11.9%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microsoft Store audience in Germany is strongest.

Fig. 05

Top regions by affinity

Microsoft Store customers by region in Germany
#RegionReachAffinity×
01Hessen~20K1.26×
02Sachsen~10K1.08×
03Thüringen~7K1.08×
04Baden-Württemberg~30K1.04×
05Saarland~3K1.04×
06Sachsen-Anhalt~6K1.03×
07Nordrhein-Westfalen~50K1.02×
08Rheinland-Pfalz~10K1.01×
09Bayern~40K1.00×
10Niedersachsen~20K1.00×
11Brandenburg~7K0.98×
12Bremen~2K0.95×
13Schleswig-Holstein~8K0.93×
14Mecklenburg-Vorpommern~4K0.93×
15Berlin~9K0.88×
16Hamburg~4K0.76×
Fig. 06

Affinity by region

Affinity by region — Microsoft Store, Germany
0.76×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microsoft Store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microsoft Store audience
#·InterestCategoryAffinity×
01Discovery Science (TV channel)Movies & TV237.65×
02Tom HiddlestonMovies & TV129.17×
03Vanessa HudgensMovies & TV126.97×
04Codename: Kids Next DoorMovies & TV113.59×
05Greta GerwigMovies & TV101.22×
06Bristol-Myers SquibbHealth96.06×
07Ruby O. FeeMovies & TV64.02×
08Jacob ElordiMovies & TV60.34×
09Zac EfronMovies & TV60.34×
10LyftCars & Mobility42.82×
11ArmourKids & Family38.80×
12Microsoft SurfaceTechnology & Electronics37.75×
13Student loanBusiness & Career32.97×
14Avril LavigneMusic & Radio27.32×
15OzarksMovies & TV24.89×
16Bill GatesBusiness & Career21.42×
17Colin FarrellMovies & TV20.00×
18SmallvilleMovies & TV18.70×
19Baby boomersKids & Family13.35×
20Charlie HunnamMovies & TV11.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microsoft Store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microsoft Store audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER4.91×
Need for SecurityCONSERVATISM2.23×
Luxury OrientationPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microsoft Store audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.97×
Pet OwnershipJOY1.05×
TravellingTHRILL1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Microsoft Store's target market in Germany?

Microsoft Store's target market in Germany covers an estimated 239,061 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Microsoft Store customers?

60.5% of the Microsoft Store audience are female, 39.5% are male, with an average age of 29.7 years.

03

Which brands do Microsoft Store fans like most?

Microsoft Store fans show strongest brand affinity for Jacob Elordi (60.34×), Tom Hiddleston (129.17×), and Vanessa Hudgens (126.97×) over the country average.

04

Where do Microsoft Store fans live in Germany?

Microsoft Store fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Microsoft Store fans also like?

Beyond Microsoft Store itself, the audience over-indexes on Tom Hiddleston (129.17×), Vanessa Hudgens (126.97×), Ruby O. Fee (64.02×), and Zac Efron (60.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Microsoft Store audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Microsoft Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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