Rascasse Audience Intelligence

Bill Gates Audience in Germany

A data profile of the people who buy, follow and care about Bill Gates in Germany — modelled from more than twelve digital signal sources. Bill Gates has an estimated audience of 961,680 people in Germany.

#7among Entrepreneur in Germany#967among Person in Germany#593in Business & Career

The average Bill Gates fan in Germany is 34.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Brian Cox (actor), Mark Zuckerberg, Onet.pl, with strongest over-indexing on Brian Cox (actor) (1435× the country average).

Demographically, the Bill Gates audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bill Gates fan in Germany is more male, around 34.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Brian Cox (actor).

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bill Gates profile in Germany.

Audience size
962K
in Germany
Gender
36.1%♀
63.9% male
Age
34.6
average years
Country rank
#6767
Person in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bill Gates fans

36.1% are female, 63.9% are male, average age 34.6.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Bill Gates audience in Germany
MetricValue
Female36.1%
Male63.9%
Average age34.6
Estimated audience size961,680
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Bill Gates audience in Germany
Age bracketShare%
16-1933%
20-2920%
30-3917%
40-4916%
50+13%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Bill Gates audience comes from Germany.

Worldwide audience distribution share by country for Bill Gates
CountryShare
United States23.3%
India8.3%
Brazil6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bill Gates audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bill Gates fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.22×
02Hessen~90K1.22×
03Berlin~50K1.21×
04Baden-Württemberg~200K1.16×
05Hamburg~30K1.14×
06Nordrhein-Westfalen~200K1.09×
07Rheinland-Pfalz~50K1.05×
08Niedersachsen~100K1.04×
09Bremen~8K0.97×
10Schleswig-Holstein~30K0.94×
11Brandenburg~30K0.92×
12Saarland~10K0.91×
13Thüringen~20K0.86×
14Sachsen-Anhalt~20K0.83×
15Mecklenburg-Vorpommern~20K0.81×
16Sachsen~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Bill Gates, Germany
0.75×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bill Gates audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bill Gates audience
#·InterestCategoryAffinity×
01Brian Cox (actor)Movies & TV1435.00×
02Jack MaBusiness & Career112.66×
03PKO Bank PolskiBusiness & Career108.12×
04Mark ZuckerbergBusiness & Career67.43×
05Vanessa HudgensMovies & TV55.84×
06Codename: Kids Next DoorMovies & TV37.45×
07Richard BransonBusiness & Career36.75×
08George SorosBusiness & Career36.11×
09Mark CubanBusiness & Career34.97×
10Berkshire HathawayBusiness & Career31.21×
11Getty ImagesTechnology & Electronics30.63×
12Onet.plNews29.49×
13Ruby O. FeeMovies & TV28.88×
14Tom HiddlestonMovies & TV28.15×
15Wirtualna PolskaNews22.36×
16Jeff BezosBusiness & Career20.75×
17Fox News ChannelMovies & TV20.00×
18Zac EfronMovies & TV18.55×
19Nikola TeslaBusiness & Career18.44×
20Le MondeNews17.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bill Gates audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bill Gates audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.71×
Career OrientationPOWER2.92×
Convenience OrientationPREMIUM2.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bill Gates audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.15×
Design AffinityPREMIUM1.24×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bill Gates have in Germany?

Bill Gates has an estimated audience of 961,680 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bill Gates fans?

36.1% of Bill Gates fans are female, 63.9% are male, with an average age of 34.6 years.

03

Which brands do Bill Gates fans like most?

Bill Gates fans show strongest brand affinity for Brian Cox (actor) (1435×), Mark Zuckerberg (67.43×), and Onet.pl (29.49×) over the country average.

04

Where do Bill Gates fans live in Germany?

Bill Gates fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bill Gates fans also like?

Beyond Bill Gates itself, the audience over-indexes on Mark Zuckerberg (67.43×), Onet.pl (29.49×), Vanessa Hudgens (55.84×), and Ruby O. Fee (28.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Bill Gates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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