Getty Images Audience in Germany
Getty Images has an estimated audience of 393,351 people in Germany. 41.1% are female, 58.9% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: IStock, Shutterstock, Flickr, Stock photography, 500px.
The average Getty Images fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include IStock, Shutterstock, Flickr, with strongest over-indexing on IStock (121.07× the country average). Demographically, the Getty Images audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Consulting
Demographics of Getty Images fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 37.8 |
| Estimated audience size | 393,351 |
Audience persona
The typical Getty Images fan in Germany is more male, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for IStock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,462 | 1.19× |
| Bayern | 75,488 | 1.19× |
| Baden-Württemberg | 61,596 | 1.15× |
| Hessen | 38,235 | 1.28× |
| Niedersachsen | 37,915 | 0.99× |
| Berlin | 27,635 | 1.57× |
| Rheinland-Pfalz | 23,689 | 1.2× |
| Sachsen | 15,264 | 0.79× |
| Hamburg | 12,900 | 1.45× |
| Schleswig-Holstein | 12,456 | 0.88× |
| Brandenburg | 8,018 | 0.66× |
| Thüringen | 6,944 | 0.69× |
| Sachsen-Anhalt | 6,880 | 0.68× |
| Mecklenburg-Vorpommern | 3,969 | 0.53× |
| Bremen | 3,500 | 1.04× |
| Saarland | 3,421 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IStock | 121.07× | Technology & Electronics |
| Shutterstock | 89.21× | Internet & Social Media |
| Flickr | 34.09× | Internet & Social Media |
| Stock photography | 42.4× | Arts & Culture |
| 500px | 41.05× | Internet & Social Media |
| Hasselblad | 31.74× | Technology & Electronics |
| World Press Photo | 77.63× | Politics & Society |
| Film director | 18.18× | Movies & TV |
| Capture One | 38.07× | Technology & Electronics |
| Fotolia | 73.05× | Business & Career |
| Sigma Corporation | 23.59× | Technology & Electronics |
| Bill Gates | 16.98× | Business & Career |
| Image sensor | 8.21× | Technology & Electronics |
| Black and White Photography | 18.43× | Arts & Culture |
| Manfrotto | 26.69× | Technology & Electronics |
| Macro photography | 12.57× | Arts & Culture |
| Single-lens reflex camera | 14.02× | Technology & Electronics |
| Pixel | 12.99× | Internet & Social Media |
| Alice in Wonderland (2010 film) | 11.85× | Movies & TV |
| Communication design | 5.19× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.64 |
| Risk Appetite | THRILL | 1.58 |
| Early Adopter Mentality | POWER | 1.54 |
| Community Orientation | OPEN | 1.37 |
| Need for Security | CONSERVATISM | 1.36 |
| Tradition | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| China | 12.5% |
| United Kingdom | 6.9% |
See Getty Images audiences in other countries
More Consulting audiences in Germany
- Mr. Wash (2,032,719)
- Siemens Energy (1,907,708)
- FXCM (1,457,220)
- Vistaprint (1,311,378)
- Yandex (1,303,116)
Frequently asked questions
How many fans does Getty Images have in Germany?
Getty Images has an estimated audience of 393,351 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Getty Images fans?
41.1% of Getty Images fans are female, 58.9% are male, with an average age of 37.8 years.
Which brands do Getty Images fans like most?
Getty Images fans show strongest brand affinity for IStock (121.07×), Shutterstock (89.21×), and Flickr (34.09×) over the country average.
Where do Getty Images fans live in Germany?
Getty Images fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,462), Bayern (reach 75,488), and Baden-Württemberg (reach 61,596). These three regions account for the largest share of the active audience.
What other brands do Getty Images fans also like?
Beyond Getty Images itself, the audience over-indexes on Shutterstock (89.21×), Flickr (34.09×), Stock photography (42.4×), and 500px (41.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Getty Images. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.