Rascasse Audience Intelligence

Alice in Wonderland (2010 film) Audience in Germany

A data profile of the people who buy, follow and care about Alice in Wonderland (2010 film) in Germany — modelled from more than twelve digital signal sources. Alice in Wonderland (2010 film) has an estimated audience of 945,149 people in Germany.

#265among Movie / TV Show / Series in Germany#838in Movies & TV

The average Alice in Wonderland (2010 film) fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Superman, Mamma Mia! (film), with strongest over-indexing on Harry Potter (1.98× the country average).

Demographically, the Alice in Wonderland (2010 film) audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alice in Wonderland (2010 film) fan in Germany is more female, around 36.1 years old, with strong Creativity tendencies and a notable affinity for Harry Potter.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alice in Wonderland (2010 film) profile in Germany.

Audience size
945K
in Germany
Gender
71.3%♀
28.7% male
Age
36.1
average years
Country rank
#6860
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alice in Wonderland (2010 film) viewers

71.3% are female, 28.7% are male, average age 36.1.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Alice in Wonderland (2010 film) audience in Germany
MetricValue
Female71.3%
Male28.7%
Average age36.1
Estimated audience size945,149
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Alice in Wonderland (2010 film) audience in Germany
Age bracketShare%
16-1924%
20-2924%
30-3922%
40-4917%
50+13%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Alice in Wonderland (2010 film) audience comes from Germany.

Worldwide audience distribution share by country for Alice in Wonderland (2010 film)
CountryShare
United States28.4%
United Kingdom6.9%
Mexico5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alice in Wonderland (2010 film) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alice in Wonderland (2010 film) fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~50K1.15×
02Nordrhein-Westfalen~200K1.09×
03Berlin~50K1.07×
04Rheinland-Pfalz~50K1.05×
05Thüringen~30K1.03×
06Hamburg~20K1.02×
07Saarland~10K1.02×
08Sachsen-Anhalt~30K1.01×
09Niedersachsen~90K1.00×
10Hessen~70K0.99×
11Brandenburg~30K0.99×
12Baden-Württemberg~100K0.98×
13Mecklenburg-Vorpommern~20K0.97×
14Bayern~100K0.95×
15Bremen~8K0.94×
16Schleswig-Holstein~30K0.90×
Fig. 06

Affinity by region

Affinity by region — Alice in Wonderland (2010 film), Germany
0.90×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alice in Wonderland (2010 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alice in Wonderland (2010 film) audience
#·InterestCategoryAffinity×
01Charlie and the Chocolate FactoryMovies & TV9.60×
02Mamma Mia! (film)Movies & TV7.76×
03Fifth AvenueTravel & Leisure6.86×
04Cinderella (1950 film)Movies & TV6.76×
05Malcolm in the MiddleMovies & TV6.42×
06IllustratorBusiness & Career5.52×
07Interstellar (film)Movies & TV4.92×
08Catherine O'HaraMovies & TV4.78×
09SupermanMovies & TV2.84×
10Animated moviesMovies & TV2.79×
11IllustrationArts & Culture2.53×
12PeacemakerMovies & TV2.35×
13ComicsLiterature2.30×
14DrawingHome & Garden2.21×
15Graphic designBusiness & Career2.18×
16Harry PotterMovies & TV1.98×
17PaintingArts & Culture1.87×
18RedditInternet & Social Media1.86×
19MagazinesLiterature1.71×
20AnimalPets & Animals1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alice in Wonderland (2010 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alice in Wonderland (2010 film) audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.48×
ExtroversionTHRILL1.47×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alice in Wonderland (2010 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Risk AppetiteTHRILL0.99×
TravellingTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alice in Wonderland (2010 film) have in Germany?

Alice in Wonderland (2010 film) has an estimated audience of 945,149 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Alice in Wonderland (2010 film) viewers?

71.3% of Alice in Wonderland (2010 film) fans are female, 28.7% are male, with an average age of 36.1 years.

03

Which brands do Alice in Wonderland (2010 film) fans like most?

Alice in Wonderland (2010 film) fans show strongest brand affinity for Harry Potter (1.98×), Superman (2.84×), and Mamma Mia! (film) (7.76×) over the country average.

04

Where do Alice in Wonderland (2010 film) fans live in Germany?

Alice in Wonderland (2010 film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Alice in Wonderland (2010 film) fans also like?

Beyond Alice in Wonderland (2010 film) itself, the audience over-indexes on Superman (2.84×), Mamma Mia! (film) (7.76×), Animated movies (2.79×), and Charlie and the Chocolate Factory (9.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Alice in Wonderland (2010 film) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alice in Wonderland (2010 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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