Rascasse Audience Intelligence

Fifth Avenue Audience in Germany

A data profile of the people who buy, follow and care about Fifth Avenue in Germany — modelled from more than twelve digital signal sources. Fifth Avenue has an estimated audience of 747,861 people in Germany.

#9among POI in Germany#664among POI in Germany#673in Travel & Leisure

The average Fifth Avenue fan in Germany is 43.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Indian Super League, Emily Blunt, Drew Barrymore, with strongest over-indexing on Indian Super League (85.83× the country average).

Demographically, the Fifth Avenue audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fifth Avenue fan in Germany is balanced, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Indian Super League.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fifth Avenue profile in Germany.

Audience size
748K
in Germany
Gender
46.3%♀
53.7% male
Age
43.5
average years
Country rank
#8398
POI in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fifth Avenue fans

46.3% are female, 53.7% are male, average age 43.5.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Fifth Avenue audience in Germany
MetricValue
Female46.3%
Male53.7%
Average age43.5
Estimated audience size747,861
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Fifth Avenue audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3919%
40-4922%
50+31%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Fifth Avenue audience comes from Germany.

Worldwide audience distribution share by country for Fifth Avenue
CountryShare
United States51.1%
Germany5.9%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fifth Avenue audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fifth Avenue fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.36×
02Bayern~100K1.15×
03Saarland~10K1.11×
04Hessen~60K1.07×
05Bremen~6K1.02×
06Brandenburg~20K1.00×
07Thüringen~20K1.00×
08Hamburg~20K0.99×
09Niedersachsen~70K0.98×
10Mecklenburg-Vorpommern~10K0.95×
11Rheinland-Pfalz~40K0.94×
12Sachsen~30K0.93×
13Baden-Württemberg~90K0.92×
14Berlin~30K0.92×
15Sachsen-Anhalt~20K0.92×
16Schleswig-Holstein~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Fifth Avenue, Germany
0.88×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fifth Avenue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fifth Avenue audience
#·InterestCategoryAffinity×
01Indian Super LeagueSports85.83×
02Rosario DawsonMovies & TV17.95×
03Loose WomenMovies & TV16.71×
04Hilary SwankMovies & TV14.70×
05James FrancoMovies & TV13.69×
06Michael ShannonMovies & TV13.69×
07Solomon R. Guggenheim MuseumArts & Culture13.69×
08Drew BarrymoreMovies & TV12.91×
09Frieze Art FairArts & Culture12.79×
10Sam RockwellMovies & TV11.38×
11Jennifer Love HewittMovies & TV11.29×
12Emily BluntMovies & TV10.71×
13Eva MendesMovies & TV10.00×
14Motivational QuotesBusiness & Career9.01×
15Mel GibsonMovies & TV7.05×
16Alice in Wonderland (2010 film)Movies & TV6.86×
17DailymotionMovies & TV6.29×
18Bruce WillisMovies & TV3.59×
19Alexander ZverevSports2.66×
20TagesschauMovies & TV1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fifth Avenue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fifth Avenue audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.44×
SpiritualityBALANCE1.27×
ExtroversionTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fifth Avenue audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.77×
DIY MentalityTHRILL0.82×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fifth Avenue have in Germany?

Fifth Avenue has an estimated audience of 747,861 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fifth Avenue fans?

46.3% of Fifth Avenue fans are female, 53.7% are male, with an average age of 43.5 years.

03

Which brands do Fifth Avenue fans like most?

Fifth Avenue fans show strongest brand affinity for Indian Super League (85.83×), Emily Blunt (10.71×), and Drew Barrymore (12.91×) over the country average.

04

Where do Fifth Avenue fans live in Germany?

Fifth Avenue fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Fifth Avenue fans also like?

Beyond Fifth Avenue itself, the audience over-indexes on Emily Blunt (10.71×), Drew Barrymore (12.91×), Loose Women (16.71×), and Rosario Dawson (17.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More POI audiences in Germany

See Fifth Avenue audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fifth Avenue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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