Fifth Avenue Audience in Germany
Fifth Avenue has an estimated audience of 747,861 people in Germany. 46.3% are female, 53.7% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Hostelworld, Esra Erol, Škoda Kodiaq.
The average Fifth Avenue fan in Germany is 43.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Hostelworld, with strongest over-indexing on Progressive rock (4.09× the country average). Demographically, the Fifth Avenue audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Fifth Avenue fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 43.5 |
| Estimated audience size | 747,861 |
Audience persona
The typical Fifth Avenue fan in Germany is balanced, around 43.5 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 228,538 | 1.4× |
| Bayern | 140,651 | 1.17× |
| Baden-Württemberg | 94,643 | 0.93× |
| Niedersachsen | 70,561 | 0.97× |
| Hessen | 62,969 | 1.1× |
| Rheinland-Pfalz | 33,359 | 0.89× |
| Sachsen | 33,008 | 0.9× |
| Berlin | 32,370 | 0.97× |
| Brandenburg | 22,160 | 0.96× |
| Schleswig-Holstein | 22,040 | 0.82× |
| Hamburg | 17,511 | 1.04× |
| Thüringen | 16,617 | 0.87× |
| Sachsen-Anhalt | 15,740 | 0.81× |
| Mecklenburg-Vorpommern | 13,493 | 0.95× |
| Saarland | 11,149 | 1.21× |
| Bremen | 6,496 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.09× | Music & Radio |
| Artistic inspiration | 2.31× | Arts & Culture |
| Hostelworld | 10.66× | Travel & Leisure |
| Esra Erol | 7.42× | Movies & TV |
| Škoda Kodiaq | 2.61× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Google Analytics | 3.13× | Internet & Social Media |
| Women's empowerment | 4.45× | Politics & Society |
| Nazım Hikmet Ran | 13.69× | Literature |
| Product design | 1.73× | Business & Career |
| Snow White (Fables) | 2.21× | Literature |
| Janitor | 5.36× | Home & Garden |
| San Gil | 3.59× | Travel & Leisure |
| Hobby Lobby | 5.63× | Home & Garden |
| Information sensitivity | 4.35× | Technology & Electronics |
| Natural rubber | 1.75× | Cars & Mobility |
| Anton Hofreiter | 4.13× | Politics & Society |
| Jaguar F-Pace | 4.69× | Cars & Mobility |
| The Journey (1959 film) | 9.48× | Movies & TV |
| Home Delivery | 1.8× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.51 |
| Tradition | CONSERVATISM | 1.32 |
| Sports Activity | POWER | 1.3 |
| Pet Ownership | JOY | 1.19 |
| Design Affinity | PREMIUM | 1.19 |
| Indulgence | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.1% |
| Germany | 5.9% |
| Canada | 4.2% |
See Fifth Avenue audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Fifth Avenue have in Germany?
Fifth Avenue has an estimated audience of 747,861 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fifth Avenue fans?
46.3% of Fifth Avenue fans are female, 53.7% are male, with an average age of 43.5 years.
Which brands do Fifth Avenue fans like most?
Fifth Avenue fans show strongest brand affinity for Progressive rock (4.09×), Artistic inspiration (2.31×), and Hostelworld (10.66×) over the country average.
Where do Fifth Avenue fans live in Germany?
Fifth Avenue fans in Germany are most concentrated in Nordrhein-Westfalen (reach 228,538), Bayern (reach 140,651), and Baden-Württemberg (reach 94,643). These three regions account for the largest share of the active audience.
What other brands do Fifth Avenue fans also like?
Beyond Fifth Avenue itself, the audience over-indexes on Artistic inspiration (2.31×), Hostelworld (10.66×), Esra Erol (7.42×), and Škoda Kodiaq (2.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fifth Avenue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.