Fifth Avenue Audience in United States

Fifth Avenue logo

Fifth Avenue has an estimated audience of 6,451,478 people in United States. 66.5% are female, 33.5% are male, average age 41.5. Top regions: New York, California, Michigan. Top brand affinities: Goop, Governor of Michigan, headspace, Wok, Home equity.

The average Fifth Avenue fan in United States is 41.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Michigan. Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (9.77× the country average). Demographically, the Fifth Avenue audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Fifth Avenue fans

Demographic split for Fifth Avenue audience in United States
MetricValue
Female66.5%
Male33.5%
Average age41.5
Estimated audience size6,451,478

Audience persona

The typical Fifth Avenue fan in United States is more female, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Fifth Avenue in United States
RegionReachAffinity
New York2,402,4076.66×
California1,202,5391.69×
Michigan737,0104.37×
Florida717,9541.64×
Texas606,3491.09×
Pennsylvania339,7401.56×
New Jersey296,4681.81×
Georgia215,8151.09×
Illinois200,3990.93×
Massachusetts194,2701.53×
Virginia170,7301.09×
North Carolina165,6800.85×
Ohio154,6700.78×
Washington153,6151.19×
Maryland129,1171.16×
Arizona93,6510.71×
Connecticut89,1011.38×
South Carolina86,3700.89×
Tennessee77,2280.6×
Indiana73,8480.63×
Louisiana71,5710.86×
Colorado60,3260.59×
Alabama59,1670.66×
Missouri54,8870.53×
Nevada53,5360.86×
Mississippi48,4100.91×
Wisconsin47,6390.49×
Kentucky46,2060.57×
Minnesota45,0260.49×
Oregon38,1720.52×
Oklahoma34,7230.48×
Utah32,8360.57×
Arkansas26,0040.49×
Kansas24,0370.47×
Washington, District of Columbia22,9511.18×
Iowa22,8200.43×
Alaska22,2601.61×
West Virginia19,9820.67×
Rhode Island18,4870.9×
Delaware17,2180.97×
New Mexico16,0380.5×
Hawaii15,9880.58×
New Hampshire14,5500.57×
Maine13,3020.58×
Nebraska11,9980.37×
Idaho10,2990.32×
Vermont6,5460.58×
Wyoming5,6390.59×
North Dakota5,4390.41×
Montana5,2550.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fifth Avenue audience
BrandAffinityCategory
Goop9.77×Internet & Social Media
Governor of Michigan10.33×Politics & Society
headspace12.11×Health
Wok8.48×Food & Beverages
Home equity2.19×Home & Garden
Fairy godmother8.15×Literature
Mothercare3.27×Kids & Family
JC Whitney15.33×Shopping
Cherish (group)10.08×Music & Radio
Google Home5.98×Technology & Electronics
Grinch3.45×Movies & TV
Bank account2.12×Business & Career
Vocal harmony3.85×Music & Radio
Natural rubber1.71×Cars & Mobility
TV Fanatic8.53×Movies & TV
Grace Slick6.76×Music & Radio
Sub Zero (Official)7.4×Literature
San Gil5.43×Travel & Leisure
Cam Ward2.69×Sports
Harlow8.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fifth Avenue audience
TraitClusterScore
Luxury OrientationPREMIUM3.55
Design AffinityPREMIUM3.24
IndulgenceJOY2.37
Risk AppetiteTHRILL2.17
Quality AwarenessPREMIUM1.95
TravellingTHRILL1.58

Worldwide distribution

Worldwide audience distribution share by country for Fifth Avenue
CountryShare
United States51.1%
Germany5.9%
Canada4.2%

See Fifth Avenue audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Fifth Avenue have in United States?

Fifth Avenue has an estimated audience of 6,451,478 people in United States, concentrated in New York and California.

What is the gender split and age of Fifth Avenue fans?

66.5% of Fifth Avenue fans are female, 33.5% are male, with an average age of 41.5 years.

Which brands do Fifth Avenue fans like most?

Fifth Avenue fans show strongest brand affinity for Goop (9.77×), Governor of Michigan (10.33×), and headspace (12.11×) over the country average.

Where do Fifth Avenue fans live in United States?

Fifth Avenue fans in United States are most concentrated in New York (reach 2,402,407), California (reach 1,202,539), and Michigan (reach 737,010). These three regions account for the largest share of the active audience.

What other brands do Fifth Avenue fans also like?

Beyond Fifth Avenue itself, the audience over-indexes on Governor of Michigan (10.33×), headspace (12.11×), Wok (8.48×), and Home equity (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fifth Avenue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.