Rascasse Audience Intelligence

Fifth Avenue Audience in United States

A data profile of the people who buy, follow and care about Fifth Avenue in United States — modelled from more than twelve digital signal sources. Fifth Avenue has an estimated audience of 6,451,478 people in United States.

#15among POI in United States#355among POI in United States#452in Travel & Leisure

The average Fifth Avenue fan in United States is 41.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Michigan.

Top brand affinities include Nordstrom rack, Poshmark, Museum of Modern Art, with strongest over-indexing on Nordstrom rack (6.25× the country average).

Demographically, the Fifth Avenue audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fifth Avenue fan in United States is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Nordstrom rack.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fifth Avenue profile in United States.

Audience size
6.5M
in United States
Gender
66.5%♀
33.5% male
Age
41.5
average years
Country rank
#5389
POI in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fifth Avenue fans

66.5% are female, 33.5% are male, average age 41.5.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Fifth Avenue audience in United States
MetricValue
Female66.5%
Male33.5%
Average age41.5
Estimated audience size6,451,478
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Fifth Avenue audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3924%
40-4924%
50+21%
Fig. 04

Worldwide distribution

51.1%

of the worldwide Fifth Avenue audience comes from United States.

Worldwide audience distribution share by country for Fifth Avenue
CountryShare
United States51.1%
Germany5.9%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fifth Avenue audience in United States is strongest.

Fig. 05

Top regions by affinity

Fifth Avenue fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~1.5M7.91×
02New York~2M5.31×
03Pennsylvania~500K2.32×
04New Jersey~300K1.99×
05California~1.5M1.94×
06Florida~600K1.45×
07Massachusetts~200K1.41×
08Alaska~20K1.35×
09Connecticut~80K1.18×
10Maryland~100K1.07×
11Georgia~200K1.06×
12Washington~100K1.06×
13Washington, District of Columbia~20K1.03×
14Virginia~200K0.96×
15Delaware~20K0.96×
16Mississippi~50K0.95×
17Rhode Island~20K0.94×
18Texas~500K0.91×
19Vermont~10K0.89×
20North Dakota~10K0.88×
21Illinois~200K0.87×
22Louisiana~70K0.87×
23South Dakota~10K0.87×
24Montana~20K0.86×
25Nevada~50K0.85×
26West Virginia~30K0.85×
27South Carolina~80K0.84×
28Maine~20K0.83×
29Hawaii~20K0.82×
30New Hampshire~20K0.82×
31North Carolina~200K0.80×
32Ohio~200K0.79×
33Idaho~30K0.78×
34New Mexico~20K0.77×
35Alabama~70K0.76×
36Arkansas~40K0.75×
37Nebraska~20K0.75×
38Utah~40K0.72×
39Kansas~40K0.72×
40Kentucky~60K0.70×
41Arizona~90K0.69×
42Oklahoma~50K0.69×
43Iowa~40K0.69×
44Indiana~80K0.68×
45Tennessee~90K0.67×
46Oregon~50K0.66×
47Missouri~70K0.64×
48Colorado~60K0.62×
49Wisconsin~60K0.62×
50Minnesota~60K0.61×
Fig. 06

Affinity by region

Affinity by region — Fifth Avenue, United States
0.61×1.00×7.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fifth Avenue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fifth Avenue audience
#·InterestCategoryAffinity×
01NBA StoreShopping11.62×
02Bonnaroo Music FestivalMusic & Radio10.25×
03Metropolitan Museum of ArtArts & Culture10.18×
04Museum of Modern ArtArts & Culture8.82×
05Charli XCXMusic & Radio7.30×
06Bergdorf GoodmanFashion & Accessoires6.49×
07Nordstrom rackFashion & Accessoires6.25×
08PoshmarkShopping4.98×
09Designer clothingFashion & Accessoires4.08×
10Tory BurchFashion & Accessoires4.06×
11British hip hopMusic & Radio3.78×
12ULTA BeautyBeauty & Wellness3.41×
13SkirtFashion & Accessoires2.64×
14Discount storesShopping2.43×
15TrousersFashion & Accessoires2.27×
16Target CorporationShopping2.22×
17CVS PharmacyShopping2.22×
18Planet FitnessSports2.14×
19Trader Joe'sShopping2.07×
20NordstromShopping2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fifth Avenue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fifth Avenue audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.84×
Design AffinityPREMIUM2.27×
Quality AwarenessPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fifth Avenue audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.86×
Social Media UsageJOY0.86×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fifth Avenue have in United States?

Fifth Avenue has an estimated audience of 6,451,478 people in United States, concentrated in New York and California.

02

What is the gender split and age of Fifth Avenue fans?

66.5% of Fifth Avenue fans are female, 33.5% are male, with an average age of 41.5 years.

03

Which brands do Fifth Avenue fans like most?

Fifth Avenue fans show strongest brand affinity for Nordstrom rack (6.25×), Poshmark (4.98×), and Museum of Modern Art (8.82×) over the country average.

04

Where do Fifth Avenue fans live in United States?

Fifth Avenue fans in United States are most concentrated in New York (reach ~2M), California (reach ~1.5M), and Michigan (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Fifth Avenue fans also like?

Beyond Fifth Avenue itself, the audience over-indexes on Poshmark (4.98×), Museum of Modern Art (8.82×), Metropolitan Museum of Art (10.18×), and Bergdorf Goodman (6.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fifth Avenue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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