Rascasse Audience Intelligence

NBA Store Target Market in United States

A data profile of the people who buy, follow and care about NBA Store in United States — modelled from more than twelve digital signal sources. NBA Store has an estimated audience of 1,810,853 people in United States.

#1576among Brand in United States#271in Shopping

The average NBA Store fan in United States is 37.4 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Victor Wembanyama, Avengers (band), Civil War (comics), with strongest over-indexing on Victor Wembanyama (17.38× the country average).

Demographically, the NBA Store audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NBA Store fan in United States is more male, around 37.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Victor Wembanyama.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NBA Store profile in United States.

Audience size
1.8M
in United States
Gender
23.1%♀
76.9% male
Age
37.4
average years
Country rank
#15384
Brand in United States
Fig. 01

Search interest · 12-month trend

+200%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NBA Store

23.1% are female, 76.9% are male, average age 37.4.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for NBA Store audience in United States
MetricValue
Female23.1%
Male76.9%
Average age37.4
Estimated audience size1,810,853
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the NBA Store audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3923%
40-4919%
50+15%
Fig. 04

Worldwide distribution

50.8%

of the worldwide NBA Store audience comes from United States.

Worldwide audience distribution share by country for NBA Store
CountryShare
United States50.8%
Brazil5.8%
Argentina5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NBA Store audience in United States is strongest.

Fig. 05

Top regions by affinity

NBA Store customers by region in United States
#RegionReachAffinity×
01New York~500K7.72×
02New Jersey~60K1.83×
03Massachusetts~30K1.31×
04Connecticut~20K1.29×
05Nevada~20K1.26×
06California~200K1.25×
07Hawaii~7K1.24×
08Rhode Island~5K1.16×
09Texas~100K1.14×
10Arizona~30K1.14×
11Oklahoma~20K1.14×
12Alaska~3K1.13×
13Illinois~50K1.12×
14Minnesota~20K1.12×
15Colorado~20K1.08×
16Utah~10K1.08×
17Maine~5K1.06×
18Florida~90K1.02×
19Maryland~20K1.02×
20Washington, District of Columbia~4K1.01×
21New Hampshire~5K1.00×
22Oregon~10K0.99×
23Delaware~3K0.98×
24Mississippi~10K0.97×
25Georgia~40K0.95×
26Wisconsin~20K0.94×
27Indiana~20K0.93×
28Pennsylvania~40K0.92×
29New Mexico~6K0.92×
30Virginia~30K0.90×
31Washington~20K0.89×
32North Carolina~30K0.87×
33North Dakota~2K0.87×
34Ohio~30K0.84×
35Vermont~2K0.83×
36Michigan~30K0.82×
37Tennessee~20K0.82×
38South Carolina~20K0.82×
39Louisiana~10K0.82×
40South Dakota~2K0.82×
41Kentucky~10K0.81×
42Arkansas~8K0.79×
43Montana~3K0.78×
44Missouri~20K0.75×
45Idaho~5K0.74×
46Alabama~10K0.71×
47Kansas~7K0.70×
48Iowa~7K0.68×
49Nebraska~4K0.68×
50West Virginia~4K0.68×
Fig. 06

Affinity by region

Affinity by region — NBA Store, United States
0.68×1.00×7.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NBA Store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NBA Store audience
#·InterestCategoryAffinity×
01Nick Young (basketball)Sports54.68×
02Danny Green (basketball)Sports54.68×
03NBA draft lotterySports45.83×
04Civil War (comics)Literature41.73×
05Avengers (band)Music & Radio39.27×
06RoboCop (comics)Literature34.94×
07Doctor StrangerMovies & TV32.27×
08NBA draftSports29.97×
09NBA League PassSports22.04×
10Jimmy ButlerSports20.52×
11Codename: Kids Next DoorMovies & TV20.02×
12Toys (film)Movies & TV18.76×
13Victor WembanyamaSports17.38×
14LaMelo BallSports12.72×
15Fifth AvenueTravel & Leisure11.62×
16GodzillaMovies & TV10.87×
17Anthony Davis (basketball)Sports10.62×
18Ja MorantSports10.60×
19Giannis AntetokounmpoSports7.44×
20New York KnicksSports7.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NBA Store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NBA Store audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.33×
PatriotismCONSERVATISM1.20×
Family OrientationCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NBA Store audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
Community OrientationOPEN0.79×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NBA Store's target market in United States?

NBA Store's target market in United States covers an estimated 1,810,853 people, concentrated in New York and California.

02

What is the gender split and age of NBA Store customers?

23.1% of the NBA Store audience are female, 76.9% are male, with an average age of 37.4 years.

03

Which brands do NBA Store fans like most?

NBA Store fans show strongest brand affinity for Victor Wembanyama (17.38×), Avengers (band) (39.27×), and Civil War (comics) (41.73×) over the country average.

04

Where do NBA Store fans live in United States?

NBA Store fans in United States are most concentrated in New York (reach ~500K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do NBA Store fans also like?

Beyond NBA Store itself, the audience over-indexes on Avengers (band) (39.27×), Civil War (comics) (41.73×), Godzilla (10.87×), and NBA League Pass (22.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See NBA Store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NBA Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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