NBA Store Audience in United States

NBA Store logo

NBA Store has an estimated audience of 1,271,082 people in United States. 23.1% are female, 76.9% are male, average age 37.4. Top regions: California, New York, Texas. Top brand affinities: Avengers (band), Civil War (comics), Godzilla, Jimmy Butler, Victor Wembanyama.

The average NBA Store fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Avengers (band), Civil War (comics), Godzilla, with strongest over-indexing on Avengers (band) (39.27× the country average). Demographically, the NBA Store audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Basketball

Demographics of NBA Store fans

Demographic split for NBA Store audience in United States
MetricValue
Female23.1%
Male76.9%
Average age37.4
Estimated audience size1,271,082

Audience persona

The typical NBA Store fan in United States is more male, around 37.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Avengers (band).

Top regions in United States

Top regions ranked by reach for NBA Store in United States
RegionReachAffinity
California193,6991.39×
New York135,5571.91×
Texas132,3401.21×
Florida92,9771.08×
Illinois52,8211.25×
New Jersey42,0121.3×
Pennsylvania41,0200.96×
Georgia40,4671.03×
Ohio35,7200.91×
Massachusetts35,6301.42×
North Carolina35,2930.92×
Arizona31,8321.23×
Virginia29,3400.95×
Michigan28,9280.87×
Washington25,0230.98×
Maryland23,4541.07×
Colorado23,3961.17×
Indiana22,9990.99×
Tennessee22,3270.88×
Minnesota20,6161.13×
Wisconsin19,1051×
Nevada16,7001.36×
South Carolina16,6150.87×
Missouri16,4380.8×
Oregon15,4531.06×
Connecticut14,9481.17×
Louisiana14,0680.86×
Kentucky13,3860.84×
Utah13,1251.15×
Alabama13,0990.74×
Oklahoma12,0830.86×
Mississippi10,4231×
Arkansas8,5080.81×
Iowa7,2230.69×
Kansas7,1730.72×
Hawaii7,0681.29×
New Mexico5,9610.94×
New Hampshire5,1241.02×
Maine4,9361.08×
Rhode Island4,7721.18×
Idaho4,7690.75×
Nebraska4,3000.67×
Washington, District of Columbia3,9091.02×
West Virginia3,7910.64×
Delaware3,3850.97×
Alaska2,9931.1×
Montana2,7270.77×
South Dakota2,1490.73×
North Dakota2,1100.81×
Vermont1,7810.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBA Store audience
BrandAffinityCategory
Avengers (band)39.27×Music & Radio
Civil War (comics)41.73×Literature
Godzilla10.87×Movies & TV
Jimmy Butler20.52×Sports
Victor Wembanyama17.38×Sports
Doctor Stranger32.27×Movies & TV
NBA draft29.97×Sports
RoboCop (comics)34.94×Literature
Toys (film)18.76×Movies & TV
Nick Young (basketball)54.68×Sports
NBA League Pass22.04×Sports
Codename: Kids Next Door20.02×Movies & TV
Ja Morant10.6×Sports
LaMelo Ball12.72×Sports
Cooper Flagg7.05×Sports
NBA draft lottery45.83×Sports
Fifth Avenue11.62×Travel & Leisure
Danny Green (basketball)54.68×Sports
Jack the Giant Slayer43.83×Movies & TV
New York Knicks7.43×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBA Store audience
TraitClusterScore
Early Adopter MentalityPOWER1.79
SustainabilityBALANCE1.76
LGBTQ+ IdentityOPEN1.31
Luxury OrientationPREMIUM1.3
Urban LifestyleOPEN1.15
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for NBA Store
CountryShare
United States44.4%
Brazil7.5%
China5.8%

See NBA Store audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does NBA Store have in United States?

NBA Store has an estimated audience of 1,271,082 people in United States, concentrated in California and New York.

What is the gender split and age of NBA Store fans?

23.1% of NBA Store fans are female, 76.9% are male, with an average age of 37.4 years.

Which brands do NBA Store fans like most?

NBA Store fans show strongest brand affinity for Avengers (band) (39.27×), Civil War (comics) (41.73×), and Godzilla (10.87×) over the country average.

Where do NBA Store fans live in United States?

NBA Store fans in United States are most concentrated in California (reach 193,699), New York (reach 135,557), and Texas (reach 132,340). These three regions account for the largest share of the active audience.

What other brands do NBA Store fans also like?

Beyond NBA Store itself, the audience over-indexes on Civil War (comics) (41.73×), Godzilla (10.87×), Jimmy Butler (20.52×), and Victor Wembanyama (17.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBA Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.