Nick Young (basketball) Audience in United States

Nick Young (basketball) logo

Nick Young (basketball) has an estimated audience of 505,694 people in United States. 30.1% are female, 69.9% are male, average age 26.3. Top regions: California, Texas, New York. Top brand affinities: Emperor Entertainment Group, Elsword, Dental hygienist, Isfahan University of Technology, Mackenzie Foy.

The average Nick Young (basketball) fan in United States is 26.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Emperor Entertainment Group, Elsword, Dental hygienist, with strongest over-indexing on Emperor Entertainment Group (19.52× the country average). Demographically, the Nick Young (basketball) audience skews more male with an average age of 26.3, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Nick Young (basketball) fans

Demographic split for Nick Young (basketball) audience in United States
MetricValue
Female30.1%
Male69.9%
Average age26.3
Estimated audience size505,694

Audience persona

The typical Nick Young (basketball) fan in United States is more male, around 26.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Emperor Entertainment Group.

Top regions in United States

Top regions ranked by reach for Nick Young (basketball) in United States
RegionReachAffinity
California97,8211.76×
Texas56,5171.3×
New York38,5021.36×
Florida37,1671.09×
Georgia28,6751.84×
Illinois21,7981.29×
North Carolina21,3351.4×
Pennsylvania17,6971.04×
Ohio16,9951.09×
Maryland16,5621.9×
Virginia16,3351.33×
New Jersey15,7591.23×
Michigan15,3601.16×
Tennessee12,4421.23×
Louisiana11,7571.8×
Massachusetts10,5321.06×
South Carolina10,2511.35×
Indiana9,5011.03×
Arizona8,8870.86×
Washington8,6520.85×
Alabama8,5461.21×
Missouri7,8060.96×
Mississippi7,1441.71×
Wisconsin6,4970.85×
Nevada6,1071.25×
Minnesota5,9200.82×
Kentucky5,8660.93×
Connecticut5,5541.1×
Colorado5,5330.69×
Oklahoma5,2940.94×
Arkansas4,7061.13×
Oregon4,6300.8×
Kansas2,9780.75×
Iowa2,7860.67×
Utah2,4490.54×
Washington, District of Columbia2,3831.57×
Hawaii2,0790.96×
Nebraska1,6740.66×
Delaware1,6041.15×
Rhode Island1,4370.89×
New Mexico1,4300.56×
West Virginia1,3950.59×
Idaho1,2020.47×
New Hampshire1,0920.55×
Maine9230.51×
South Dakota6140.53×
Montana5810.41×
North Dakota5690.55×
Alaska5620.52×
Vermont3670.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nick Young (basketball) audience
BrandAffinityCategory
Emperor Entertainment Group19.52×Business & Career
Elsword26.59×Games
Dental hygienist8.91×Health
Isfahan University of Technology149.75×Business & Career
Mackenzie Foy8.31×Fashion & Accessoires
Monogram3.67×Home & Garden
Home staging4.42×Home & Garden
Nationality1.79×Politics & Society
Litter box1.75×Pets & Animals
Carnival of Souls17.06×Movies & TV
Stracchino22.6×Food & Beverages
Horeca11.6×Travel & Leisure
Knauf Insulation20×Business & Career
Grinch2.84×Movies & TV
Graham Greene4.16×Literature
The Journey (1959 film)11.4×Movies & TV
Google Photos1.54×Technology & Electronics
Klis67.28×Travel & Leisure
Mad About You7.12×Movies & TV
JDSU1.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nick Young (basketball) audience
TraitClusterScore
Early Adopter MentalityPOWER1.52
LGBTQ+ IdentityOPEN1.37
IndulgenceJOY1.16
ExtroversionTHRILL1.13
Pet OwnershipJOY1.1
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Nick Young (basketball)
CountryShare
United States79.4%
Australia4.0%
Italy3.7%

See Nick Young (basketball) audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Nick Young (basketball) have in United States?

Nick Young (basketball) has an estimated audience of 505,694 people in United States, concentrated in California and Texas.

What is the gender split and age of Nick Young (basketball) fans?

30.1% of Nick Young (basketball) fans are female, 69.9% are male, with an average age of 26.3 years.

Which brands do Nick Young (basketball) fans like most?

Nick Young (basketball) fans show strongest brand affinity for Emperor Entertainment Group (19.52×), Elsword (26.59×), and Dental hygienist (8.91×) over the country average.

Where do Nick Young (basketball) fans live in United States?

Nick Young (basketball) fans in United States are most concentrated in California (reach 97,821), Texas (reach 56,517), and New York (reach 38,502). These three regions account for the largest share of the active audience.

What other brands do Nick Young (basketball) fans also like?

Beyond Nick Young (basketball) itself, the audience over-indexes on Elsword (26.59×), Dental hygienist (8.91×), Isfahan University of Technology (149.75×), and Mackenzie Foy (8.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Young (basketball). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.