Rascasse Audience Intelligence

Nick Young (basketball) Audience in United States

A data profile of the people who buy, follow and care about Nick Young (basketball) in United States — modelled from more than twelve digital signal sources. Nick Young (basketball) has an estimated audience of 438,322 people in United States.

#563among Basketball in United States#9691among Person in United States#3887in Sports

The average Nick Young (basketball) fan in United States is 26.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sergio Busquets, Victor Hugo, Thierry Henry, with strongest over-indexing on Sergio Busquets (597.73× the country average).

Demographically, the Nick Young (basketball) audience skews more male with an average age of 26.3, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nick Young (basketball) fan in United States is more male, around 26.3 years old, with strong Career Orientation tendencies and a notable affinity for Sergio Busquets.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nick Young (basketball) profile in United States.

Audience size
438K
in United States
Gender
30.1%♀
69.9% male
Age
26.3
average years
Country rank
#39534
Person in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nick Young (basketball) fans

30.1% are female, 69.9% are male, average age 26.3.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Nick Young (basketball) audience in United States
MetricValue
Female30.1%
Male69.9%
Average age26.3
Estimated audience size438,322
Fig. 03

Age distribution

Ø 26.3
average years
Age distribution of the Nick Young (basketball) audience in United States
Age bracketShare%
16-1962%
20-2918%
30-3910%
40-496%
50+4%
Fig. 04

Worldwide distribution

78.4%

of the worldwide Nick Young (basketball) audience comes from United States.

Worldwide audience distribution share by country for Nick Young (basketball)
CountryShare
United States78.4%
Australia4.0%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nick Young (basketball) audience in United States is strongest.

Fig. 05

Top regions by affinity

Nick Young (basketball) fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~10K1.68×
02Georgia~30K1.66×
03California~90K1.59×
04Louisiana~10K1.56×
05Mississippi~6K1.53×
06Washington, District of Columbia~2K1.42×
07North Carolina~20K1.34×
08South Carolina~10K1.27×
09Nevada~6K1.24×
10Virginia~20K1.23×
11New York~30K1.22×
12Alabama~9K1.21×
13Illinois~20K1.19×
14Texas~50K1.18×
15Tennessee~10K1.16×
16Delaware~2K1.15×
17New Jersey~10K1.13×
18Arkansas~5K1.12×
19Michigan~10K1.11×
20Ohio~20K1.07×
21Connecticut~5K1.06×
22Indiana~10K1.03×
23Massachusetts~10K1.01×
24Kentucky~6K1.01×
25Oklahoma~6K1.00×
26Florida~30K0.99×
27Arizona~10K0.99×
28Pennsylvania~20K0.98×
29Missouri~8K0.96×
30Wisconsin~7K0.96×
31Hawaii~2K0.96×
32Rhode Island~2K0.95×
33Washington~9K0.87×
34Minnesota~6K0.86×
35Oregon~5K0.83×
36Kansas~3K0.83×
37North Dakota<1K0.83×
38Nebraska~2K0.81×
39South Dakota<1K0.81×
40Alaska<1K0.81×
41Colorado~6K0.78×
42Iowa~3K0.78×
43West Virginia~2K0.77×
44Utah~3K0.76×
45Montana~1K0.76×
46Vermont<1K0.76×
47Idaho~2K0.75×
48New Hampshire~1K0.74×
49New Mexico~2K0.72×
50Maine~1K0.72×
Fig. 06

Affinity by region

Affinity by region — Nick Young (basketball), United States
0.72×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nick Young (basketball) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nick Young (basketball) audience
#·InterestCategoryAffinity×
01Sergio BusquetsSports597.73×
02Victor HugoPolitics & Society347.89×
03Thierry HenrySports159.70×
04Tristan ThompsonSports78.00×
05NBA StoreShopping54.68×
06Austin Powers (film series)Movies & TV54.17×
07Donkey KongGames45.04×
08Johnny BravoMovies & TV31.42×
09Duke Blue Devils men's basketballSports21.91×
10Mortal KombatGames20.40×
11Sausage PartyMovies & TV20.00×
12Carmelo AnthonySports17.57×
13Chris PaulSports16.63×
14Jason SegelMovies & TV15.20×
15Borussia DortmundSports14.76×
16Jason SudeikisMovies & TV13.65×
17Milwaukee BrewersSports8.64×
18Apple StoreShopping7.77×
19PetcoShopping5.34×
20Green Bay PackersSports4.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nick Young (basketball) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nick Young (basketball) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.48×
IndulgenceJOY1.46×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nick Young (basketball) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.69×
DIY MentalityTHRILL0.80×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nick Young (basketball) have in United States?

Nick Young (basketball) has an estimated audience of 438,322 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nick Young (basketball) fans?

30.1% of Nick Young (basketball) fans are female, 69.9% are male, with an average age of 26.3 years.

03

Which brands do Nick Young (basketball) fans like most?

Nick Young (basketball) fans show strongest brand affinity for Sergio Busquets (597.73×), Victor Hugo (347.89×), and Thierry Henry (159.7×) over the country average.

04

Where do Nick Young (basketball) fans live in United States?

Nick Young (basketball) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Nick Young (basketball) fans also like?

Beyond Nick Young (basketball) itself, the audience over-indexes on Victor Hugo (347.89×), Thierry Henry (159.7×), Austin Powers (film series) (54.17×), and NBA Store (54.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Young (basketball). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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