Nick Young (basketball) Audience in United States

Nick Young (basketball) logo

Nick Young (basketball) has an estimated audience of 505,694 people in United States. 30.1% are female, 69.9% are male, average age 26.3. Top regions: California, Texas, New York. Top brand affinities: Victor Hugo, Sergio Busquets, Thierry Henry, Austin Powers (film series), Duke Blue Devils men's basketball.

The average Nick Young (basketball) fan in United States is 26.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Victor Hugo, Sergio Busquets, Thierry Henry, with strongest over-indexing on Victor Hugo (360.82× the country average). Demographically, the Nick Young (basketball) audience skews more male with an average age of 26.3, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Nick Young (basketball) fans

Demographic split for Nick Young (basketball) audience in United States
MetricValue
Female30.1%
Male69.9%
Average age26.3
Estimated audience size505,694

Audience persona

The typical Nick Young (basketball) fan in United States is more male, around 26.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Victor Hugo.

Top regions in United States

Top regions ranked by reach for Nick Young (basketball) in United States
RegionReachAffinity
California97,8211.76×
Texas56,5171.3×
New York38,5021.36×
Florida37,1671.09×
Georgia28,6751.84×
Illinois21,7981.29×
North Carolina21,3351.4×
Pennsylvania17,6971.04×
Ohio16,9951.09×
Maryland16,5621.9×
Virginia16,3351.33×
New Jersey15,7591.23×
Michigan15,3601.16×
Tennessee12,4421.23×
Louisiana11,7571.8×
Massachusetts10,5321.06×
South Carolina10,2511.35×
Indiana9,5011.03×
Arizona8,8870.86×
Washington8,6520.85×
Alabama8,5461.21×
Missouri7,8060.96×
Mississippi7,1441.71×
Wisconsin6,4970.85×
Nevada6,1071.25×
Minnesota5,9200.82×
Kentucky5,8660.93×
Connecticut5,5541.1×
Colorado5,5330.69×
Oklahoma5,2940.94×
Arkansas4,7061.13×
Oregon4,6300.8×
Kansas2,9780.75×
Iowa2,7860.67×
Utah2,4490.54×
Washington, District of Columbia2,3831.57×
Hawaii2,0790.96×
Nebraska1,6740.66×
Delaware1,6041.15×
Rhode Island1,4370.89×
New Mexico1,4300.56×
West Virginia1,3950.59×
Idaho1,2020.47×
New Hampshire1,0920.55×
Maine9230.51×
South Dakota6140.53×
Montana5810.41×
North Dakota5690.55×
Alaska5620.52×
Vermont3670.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nick Young (basketball) audience
BrandAffinityCategory
Victor Hugo360.82×Politics & Society
Sergio Busquets434.29×Sports
Thierry Henry149.75×Sports
Austin Powers (film series)67.28×Movies & TV
Duke Blue Devils men's basketball22.6×Sports
Carmelo Anthony27.16×Sports
Kevin Love38.73×Sports
Chris Paul22.11×Sports
Johnny Bravo27.33×Movies & TV
Kia Sportage26.59×Cars & Mobility
Mortal Kombat14.68×Games
Tristan Thompson35.33×Sports
NBA Store28.72×Shopping
Borussia Dortmund20×Sports
Green Bay Packers5.52×Sports
FC Bayern Munich6.28×Sports
Milwaukee Brewers7.12×Sports
Donkey Kong29.2×Games
Sausage Party20×Movies & TV
Pinky and the Brain20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nick Young (basketball) audience
TraitClusterScore
Early Adopter MentalityPOWER1.52
LGBTQ+ IdentityOPEN1.37
IndulgenceJOY1.16
ExtroversionTHRILL1.13
Pet OwnershipJOY1.1
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Nick Young (basketball)
CountryShare
United States79.4%
Australia4.0%
Italy3.7%

See Nick Young (basketball) audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Nick Young (basketball) have in United States?

Nick Young (basketball) has an estimated audience of 505,694 people in United States, concentrated in California and Texas.

What is the gender split and age of Nick Young (basketball) fans?

30.1% of Nick Young (basketball) fans are female, 69.9% are male, with an average age of 26.3 years.

Which brands do Nick Young (basketball) fans like most?

Nick Young (basketball) fans show strongest brand affinity for Victor Hugo (360.82×), Sergio Busquets (434.29×), and Thierry Henry (149.75×) over the country average.

Where do Nick Young (basketball) fans live in United States?

Nick Young (basketball) fans in United States are most concentrated in California (reach 97,821), Texas (reach 56,517), and New York (reach 38,502). These three regions account for the largest share of the active audience.

What other brands do Nick Young (basketball) fans also like?

Beyond Nick Young (basketball) itself, the audience over-indexes on Sergio Busquets (434.29×), Thierry Henry (149.75×), Austin Powers (film series) (67.28×), and Duke Blue Devils men's basketball (22.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Young (basketball). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.