Donkey Kong Audience in United States

Donkey Kong logo

Donkey Kong has an estimated audience of 639,534 people in United States. 28.8% are female, 71.2% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Super Mario World, Double Dragon (series), EShakti, When Harry Met Sally, Quake (series).

The average Donkey Kong fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Super Mario World, Double Dragon (series), EShakti, with strongest over-indexing on Super Mario World (114.86× the country average). Demographically, the Donkey Kong audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Donkey Kong fans

Demographic split for Donkey Kong audience in United States
MetricValue
Female28.8%
Male71.2%
Average age34.3
Estimated audience size639,534

Audience persona

The typical Donkey Kong fan in United States is more male, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Super Mario World.

Top regions in United States

Top regions ranked by reach for Donkey Kong in United States
RegionReachAffinity
California87,6851.25×
Texas64,8741.18×
Florida50,2991.16×
New York38,8041.09×
Pennsylvania23,1351.07×
Illinois22,5311.06×
Georgia21,9311.11×
North Carolina21,2021.1×
Ohio20,3861.03×
New Jersey17,6041.08×
Michigan17,0451.02×
Arizona16,5221.27×
Virginia16,1791.04×
Washington14,2751.11×
Massachusetts13,6621.08×
Indiana12,5761.08×
Tennessee12,4370.97×
Maryland11,9781.09×
Missouri10,4161.01×
Alabama9,7661.09×
Colorado9,2740.92×
Wisconsin9,0380.94×
South Carolina9,0360.94×
Kentucky8,5241.06×
Louisiana8,3321.01×
Minnesota8,2880.9×
Oregon7,7831.06×
Oklahoma7,7601.09×
Utah7,5401.32×
Nevada6,4161.04×
Connecticut5,5120.86×
Mississippi5,4451.03×
Arkansas5,3321.01×
Kansas4,9030.97×
Iowa4,9010.93×
New Mexico3,2761.02×
Idaho3,1921×
Nebraska3,0560.95×
West Virginia2,7130.91×
Hawaii2,6980.98×
New Hampshire2,4730.98×
Rhode Island1,9640.96×
Maine1,9170.84×
Washington, District of Columbia1,6180.84×
Montana1,5030.85×
Delaware1,4740.84×
Alaska1,4151.03×
South Dakota1,0780.73×
North Dakota1,0250.78×
Vermont8330.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Donkey Kong audience
BrandAffinityCategory
Super Mario World114.86×Games
Double Dragon (series)118.04×Games
EShakti103.42×Shopping
When Harry Met Sally38.42×Movies & TV
Quake (series)91.11×Games
Space Invaders76.46×Games
Top Gear (video game)227.77×Games
Atari58.77×Games
Centipede (video game)78.32×Games
Sonic the Hedgehog (comics)22.05×Literature
Prince of Persia84.82×Games
Mortal Kombat20.18×Games
Half-Life (series)101.96×Games
Galaga63.29×Games
Mortal Kombat (1992 video game)64.27×Games
Lemmings (video game)53.71×Games
Wolfenstein (series)46.02×Games
Soledad63.43×Music & Radio
The Legend of Zelda12.17×Games
Donkey Kong Country: Tropical Freeze77.69×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Donkey Kong audience
TraitClusterScore
Luxury OrientationPREMIUM2.53
LGBTQ+ IdentityOPEN1.61
Risk AppetiteTHRILL1.42
Convenience OrientationPREMIUM1.26
Social Media UsageJOY1.12
Early Adopter MentalityPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for Donkey Kong
CountryShare
Japan40.3%
United States17.1%
Brazil5.5%

See Donkey Kong audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Donkey Kong have in United States?

Donkey Kong has an estimated audience of 639,534 people in United States, concentrated in California and Texas.

What is the gender split and age of Donkey Kong fans?

28.8% of Donkey Kong fans are female, 71.2% are male, with an average age of 34.3 years.

Which brands do Donkey Kong fans like most?

Donkey Kong fans show strongest brand affinity for Super Mario World (114.86×), Double Dragon (series) (118.04×), and EShakti (103.42×) over the country average.

Where do Donkey Kong fans live in United States?

Donkey Kong fans in United States are most concentrated in California (reach 87,685), Texas (reach 64,874), and Florida (reach 50,299). These three regions account for the largest share of the active audience.

What other brands do Donkey Kong fans also like?

Beyond Donkey Kong itself, the audience over-indexes on Double Dragon (series) (118.04×), EShakti (103.42×), When Harry Met Sally (38.42×), and Quake (series) (91.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Donkey Kong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.