Rascasse Audience Intelligence

Super Mario World Audience in United States

A data profile of the people who buy, follow and care about Super Mario World in United States — modelled from more than twelve digital signal sources. Super Mario World has an estimated audience of 764,499 people in United States.

#200among Video game in United States#336among Video / Board Game in United States#590in Games

The average Super Mario World fan in United States is 32.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Crash Bandicoot (video game), Donkey Kong, Atari, with strongest over-indexing on Crash Bandicoot (video game) (165.09× the country average).

Demographically, the Super Mario World audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Spirituality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Super Mario World fan in United States is more male, around 32.6 years old, with strong Spirituality tendencies and a notable affinity for Crash Bandicoot (video game).

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Super Mario World profile in United States.

Audience size
764K
in United States
Gender
40.9%♀
59.1% male
Age
32.6
average years
Country rank
#28274
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Super Mario World fans

40.9% are female, 59.1% are male, average age 32.6.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Super Mario World audience in United States
MetricValue
Female40.9%
Male59.1%
Average age32.6
Estimated audience size764,499
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Super Mario World audience in United States
Age bracketShare%
16-1930%
20-2925%
30-3928%
40-4912%
50+5%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Super Mario World audience comes from United States.

Worldwide audience distribution share by country for Super Mario World
CountryShare
United States24.1%
Japan12.3%
Brazil7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super Mario World audience in United States is strongest.

Fig. 05

Top regions by affinity

Super Mario World fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~10K1.28×
02Utah~8K1.24×
03Kentucky~10K1.21×
04Oregon~10K1.15×
05California~100K1.14×
06Nevada~8K1.13×
07Texas~70K1.10×
08Louisiana~10K1.10×
09Arkansas~7K1.10×
10Washington~20K1.09×
11West Virginia~4K1.09×
12Idaho~4K1.07×
13Florida~60K1.06×
14Kansas~6K1.06×
15Nebraska~4K1.06×
16Illinois~30K1.05×
17Alabama~10K1.05×
18Arizona~20K1.04×
19Indiana~10K1.04×
20North Dakota~2K1.04×
21Missouri~10K1.03×
22Iowa~7K1.03×
23Alaska~2K1.03×
24Georgia~20K1.01×
25Ohio~20K1.00×
26Tennessee~20K1.00×
27South Dakota~2K1.00×
28Michigan~20K0.99×
29New Jersey~20K0.99×
30New Mexico~4K0.99×
31Rhode Island~2K0.99×
32North Carolina~20K0.98×
33Pennsylvania~20K0.97×
34Maryland~10K0.97×
35Wisconsin~10K0.97×
36New Hampshire~3K0.97×
37Maine~3K0.97×
38Mississippi~6K0.96×
39New York~40K0.95×
40Virginia~20K0.95×
41Connecticut~7K0.95×
42Minnesota~10K0.94×
43South Carolina~10K0.92×
44Massachusetts~10K0.91×
45Colorado~10K0.90×
46Montana~2K0.89×
47Delaware~2K0.86×
48Vermont~1K0.84×
49Hawaii~3K0.81×
50Washington, District of Columbia~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Super Mario World, United States
0.70×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super Mario World audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super Mario World audience
#·InterestCategoryAffinity×
01Donkey Kong 64Games217.14×
02Super Mario 64 DSGames215.55×
03Mario Kart 64Games193.77×
04Super Mario 64Games170.48×
05Crash Bandicoot (video game)Games165.09×
06Donkey KongGames149.02×
07AtariGames114.97×
08SimCity BuildItGames100.43×
09SimCity 4Games99.85×
10Crash BandicootGames97.79×
11CapcomGames66.01×
12SimCityGames65.22×
13Perfect WorldGames61.72×
14Rio 2Movies & TV59.13×
15Super Mario Bros. 3Games54.34×
16Mario (franchise)Games41.50×
17Final Fantasy XGames25.35×
18Super Mario Bros.Games20.00×
19The Legend of ZeldaGames19.03×
20SolitaireGames11.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super Mario World audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Super Mario World audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.71×
Social Media UsageJOY1.60×
ExtroversionTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Super Mario World audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.70×
Career OrientationPOWER0.78×
Convenience OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Super Mario World have in United States?

Super Mario World has an estimated audience of 764,499 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Super Mario World fans?

40.9% of Super Mario World fans are female, 59.1% are male, with an average age of 32.6 years.

03

Which brands do Super Mario World fans like most?

Super Mario World fans show strongest brand affinity for Crash Bandicoot (video game) (165.09×), Donkey Kong (149.02×), and Atari (114.97×) over the country average.

04

Where do Super Mario World fans live in United States?

Super Mario World fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Super Mario World fans also like?

Beyond Super Mario World itself, the audience over-indexes on Donkey Kong (149.02×), Atari (114.97×), Super Mario 64 (170.48×), and Crash Bandicoot (97.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Super Mario World audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Mario World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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