Super Mario World Audience in United States

Super Mario World logo

Super Mario World has an estimated audience of 764,707 people in United States. 40.9% are female, 59.1% are male, average age 32.6. Top regions: California, Texas, Florida. Top brand affinities: Crash Bandicoot (video game), Donkey Kong, Atari, Super Mario 64, Crash Bandicoot.

The average Super Mario World fan in United States is 32.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Crash Bandicoot (video game), Donkey Kong, Atari, with strongest over-indexing on Crash Bandicoot (video game) (165.09× the country average). Demographically, the Super Mario World audience skews more male with an average age of 32.6, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Super Mario World fans

Demographic split for Super Mario World audience in United States
MetricValue
Female40.9%
Male59.1%
Average age32.6
Estimated audience size764,707

Audience persona

The typical Super Mario World fan in United States is more male, around 32.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Crash Bandicoot (video game).

Top regions in United States

Top regions ranked by reach for Super Mario World in United States
RegionReachAffinity
California102,4601.22×
Texas72,4101.1×
Florida55,5021.07×
New York41,3780.97×
Pennsylvania26,5971.03×
Illinois25,7031.01×
Georgia24,5191.04×
Ohio23,7701.01×
North Carolina21,7360.94×
Michigan19,8600.99×
New Jersey18,6670.96×
Virginia17,8010.96×
Arizona17,5671.13×
Washington17,4151.14×
Tennessee15,7941.03×
Indiana15,3401.1×
Massachusetts14,1480.94×
Maryland13,0911×
Missouri12,8731.04×
Kentucky11,7841.23×
Alabama11,5881.08×
Oklahoma11,3471.34×
Wisconsin10,8580.94×
Colorado10,8420.9×
Louisiana10,7571.09×
Oregon10,4361.19×
Minnesota10,3650.95×
South Carolina10,2400.89×
Nevada8,8381.19×
Utah8,6471.26×
Connecticut6,9810.91×
Iowa6,8731.09×
Arkansas6,8691.09×
Kansas6,3391.05×
Mississippi5,8490.93×
Idaho4,0931.07×
Nebraska4,0691.06×
West Virginia4,0681.14×
New Mexico3,6100.94×
New Hampshire2,7800.92×
Maine2,6040.95×
Hawaii2,5090.76×
Rhode Island2,4601.01×
Montana1,7690.83×
Alaska1,6170.99×
North Dakota1,5210.97×
Washington, District of Columbia1,5060.66×
Delaware1,4960.71×
South Dakota1,4480.82×
Vermont8670.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Super Mario World audience
BrandAffinityCategory
Crash Bandicoot (video game)165.09×Games
Donkey Kong149.02×Games
Atari114.97×Games
Super Mario 64170.48×Games
Crash Bandicoot97.79×Games
SimCity65.22×Games
Donkey Kong 64217.14×Games
Mario Kart 64193.77×Games
Sonic the Hedgehog (comics)23.87×Literature
SimCity BuildIt100.43×Games
Capcom66.01×Games
The Legend of Zelda19.03×Games
Super Mario 64 DS215.55×Games
Super Mario Bros.20×Games
Rio 259.13×Movies & TV
Super Mario Bros. 354.34×Games
Perfect World61.72×Games
SimCity 499.85×Games
Solitaire11.52×Games
Final Fantasy X25.35×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Super Mario World audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.61
PatriotismCONSERVATISM1.56
Early Adopter MentalityPOWER1.47
Urban LifestyleOPEN1.32
Luxury OrientationPREMIUM1.31
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Super Mario World
CountryShare
United States24.1%
Japan12.4%
Brazil7.6%

See Super Mario World audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Super Mario World have in United States?

Super Mario World has an estimated audience of 764,707 people in United States, concentrated in California and Texas.

What is the gender split and age of Super Mario World fans?

40.9% of Super Mario World fans are female, 59.1% are male, with an average age of 32.6 years.

Which brands do Super Mario World fans like most?

Super Mario World fans show strongest brand affinity for Crash Bandicoot (video game) (165.09×), Donkey Kong (149.02×), and Atari (114.97×) over the country average.

Where do Super Mario World fans live in United States?

Super Mario World fans in United States are most concentrated in California (reach 102,460), Texas (reach 72,410), and Florida (reach 55,502). These three regions account for the largest share of the active audience.

What other brands do Super Mario World fans also like?

Beyond Super Mario World itself, the audience over-indexes on Donkey Kong (149.02×), Atari (114.97×), Super Mario 64 (170.48×), and Crash Bandicoot (97.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Mario World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.