Rascasse Audience Intelligence

Super Mario Bros. 3 Audience in United States

A data profile of the people who buy, follow and care about Super Mario Bros. 3 in United States — modelled from more than twelve digital signal sources. Super Mario Bros. 3 has an estimated audience of 718,220 people in United States.

#211among Video game in United States#352among Video / Board Game in United States#613in Games

The average Super Mario Bros. 3 fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rio 2, Super Mario Galaxy, Freddy vs. Jason, with strongest over-indexing on Rio 2 (229.03× the country average).

Demographically, the Super Mario Bros. 3 audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Super Mario Bros. 3 fan in United States is more male, around 34.9 years old, with strong Family Orientation tendencies and a notable affinity for Rio 2.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Super Mario Bros. 3 profile in United States.

Audience size
718K
in United States
Gender
35.4%♀
64.6% male
Age
34.9
average years
Country rank
#29433
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Super Mario Bros. 3 fans

35.4% are female, 64.6% are male, average age 34.9.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Super Mario Bros. 3 audience in United States
MetricValue
Female35.4%
Male64.6%
Average age34.9
Estimated audience size718,220
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Super Mario Bros. 3 audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3928%
40-4915%
50+9%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Super Mario Bros. 3 audience comes from United States.

Worldwide audience distribution share by country for Super Mario Bros. 3
CountryShare
United States31.9%
Germany8.0%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super Mario Bros. 3 audience in United States is strongest.

Fig. 05

Top regions by affinity

Super Mario Bros. 3 fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~10K1.40×
02Kentucky~10K1.23×
03Indiana~20K1.18×
04West Virginia~4K1.17×
05North Dakota~2K1.17×
06Oregon~9K1.15×
07Arkansas~7K1.15×
08Washington~20K1.14×
09Utah~7K1.14×
10Nevada~8K1.10×
11Nebraska~4K1.10×
12Idaho~4K1.07×
13California~80K1.06×
14Texas~60K1.06×
15Missouri~10K1.06×
16Ohio~20K1.05×
17Michigan~20K1.05×
18Louisiana~10K1.05×
19Illinois~20K1.02×
20Mississippi~6K1.02×
21Iowa~6K1.02×
22Alabama~10K1.01×
23Kansas~6K1.01×
24North Carolina~20K1.00×
25Tennessee~10K1.00×
26Pennsylvania~20K0.99×
27Arizona~10K0.99×
28Wisconsin~10K0.99×
29New Mexico~4K0.99×
30Connecticut~7K0.98×
31South Dakota~2K0.98×
32Maryland~10K0.97×
33Alaska~1K0.97×
34Georgia~20K0.96×
35New Jersey~20K0.95×
36Virginia~20K0.95×
37Minnesota~10K0.95×
38Rhode Island~2K0.95×
39Montana~2K0.95×
40Maine~2K0.94×
41New York~40K0.93×
42Florida~40K0.92×
43Vermont~1K0.92×
44South Carolina~10K0.91×
45New Hampshire~3K0.91×
46Massachusetts~10K0.89×
47Delaware~2K0.89×
48Colorado~10K0.87×
49Hawaii~2K0.81×
50Washington, District of Columbia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Super Mario Bros. 3, United States
0.72×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super Mario Bros. 3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super Mario Bros. 3 audience
#·InterestCategoryAffinity×
01Rio 2Movies & TV229.03×
02Super Mario GalaxyGames139.49×
03Disney InfinityGames122.53×
04Freddy vs. JasonMovies & TV87.93×
05CastlevaniaGames69.65×
06Robin Hood (2010 film)Movies & TV60.44×
07Drain cleanerHome & Garden54.46×
08Super Mario WorldGames54.34×
09Birds of Prey (TV series)Movies & TV32.67×
10The Lego MovieMovies & TV29.59×
11NBA League PassSports29.38×
12Mario KartGames21.82×
13ArrowMovies & TV17.20×
14Super Mario Bros.Games16.54×
15The Legend of ZeldaGames14.00×
16Disneyland ParisTravel & Leisure13.34×
17Collectible card gameGames9.73×
18RetrogamingGames8.58×
19PokémonGames6.73×
20SupermanMovies & TV4.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super Mario Bros. 3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Super Mario Bros. 3 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.95×
Urban LifestyleOPEN1.46×
Early Adopter MentalityPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Super Mario Bros. 3 audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.50×
SustainabilityBALANCE0.69×
DIY MentalityTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Super Mario Bros. 3 have in United States?

Super Mario Bros. 3 has an estimated audience of 718,220 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Super Mario Bros. 3 fans?

35.4% of Super Mario Bros. 3 fans are female, 64.6% are male, with an average age of 34.9 years.

03

Which brands do Super Mario Bros. 3 fans like most?

Super Mario Bros. 3 fans show strongest brand affinity for Rio 2 (229.03×), Super Mario Galaxy (139.49×), and Freddy vs. Jason (87.93×) over the country average.

04

Where do Super Mario Bros. 3 fans live in United States?

Super Mario Bros. 3 fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Super Mario Bros. 3 fans also like?

Beyond Super Mario Bros. 3 itself, the audience over-indexes on Super Mario Galaxy (139.49×), Freddy vs. Jason (87.93×), Arrow (17.2×), and NBA League Pass (29.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Super Mario Bros. 3 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Mario Bros. 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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