Rascasse Audience Intelligence

Housekeeping Audience in United States

A data profile of the people who buy, follow and care about Housekeeping in United States — modelled from more than twelve digital signal sources. Housekeeping has an estimated audience of 25,980,967 people in United States.

#5among Video game in United States#786among Topic in United States#102in Travel & Leisure

The average Housekeeping fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Category: Travel & Leisure · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Housekeeping profile in United States.

Audience size
26M
in United States
Gender
64.4%♀
35.6% male
Age
43.3
average years
Country rank
#1153
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Housekeeping fans

64.4% are female, 35.6% are male, average age 43.3.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Housekeeping audience in United States
MetricValue
Female64.4%
Male35.6%
Average age43.3
Estimated audience size25,980,967
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Housekeeping audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4922%
50+31%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Housekeeping audience comes from United States.

Worldwide audience distribution share by country for Housekeeping
CountryShare
United States22.7%
Japan10.5%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Housekeeping audience in United States is strongest.

Fig. 05

Top regions by affinity

Housekeeping fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3M1.85×
02Nevada~400K1.76×
03Texas~3M1.31×
04California~3.5M1.27×
05Louisiana~400K1.21×
06Colorado~500K1.19×
07Utah~300K1.19×
08Hawaii~100K1.18×
09Georgia~900K1.15×
10New Mexico~100K1.14×
11Arizona~600K1.11×
12New York~1.5M1.10×
13Oklahoma~300K1.07×
14Massachusetts~500K1.06×
15Washington, District of Columbia~80K1.06×
16Alaska~60K1.06×
17New Jersey~700K1.04×
18Maryland~500K1.04×
19Wyoming~40K1.04×
20Oregon~300K1.03×
21Virginia~600K1.02×
22Arkansas~200K1.00×
23Mississippi~200K1.00×
24Washington~500K0.99×
25Tennessee~500K0.99×
26South Carolina~400K0.99×
27Alabama~400K0.97×
28Kansas~200K0.96×
29North Carolina~700K0.95×
30Connecticut~200K0.95×
31Rhode Island~80K0.94×
32Kentucky~300K0.93×
33Delaware~70K0.92×
34Illinois~800K0.91×
35Missouri~400K0.90×
36Idaho~100K0.90×
37South Dakota~50K0.90×
38Indiana~400K0.89×
39Nebraska~100K0.88×
40Montana~60K0.88×
41North Dakota~50K0.87×
42Iowa~200K0.84×
43Wisconsin~300K0.83×
44Maine~80K0.83×
45Pennsylvania~700K0.82×
46Minnesota~300K0.82×
47Ohio~600K0.76×
48Michigan~500K0.75×
49New Hampshire~80K0.75×
50West Virginia~90K0.74×
Fig. 06

Affinity by region

Affinity by region — Housekeeping, United States
0.74×1.00×1.85×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Housekeeping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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