Rascasse Audience Intelligence

Father's Day Audience in United States

A data profile of the people who buy, follow and care about Father's Day in United States — modelled from more than twelve digital signal sources. Father's Day has an estimated audience of 26,362,867 people in United States.

#4among Video game in United States#16among Event in United States#36in Kids & Family

The average Father's Day fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mother's Day, Home decorating ideas, Diaper bag, with strongest over-indexing on Mother's Day (3.26× the country average).

Demographically, the Father's Day audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Father's Day fan in United States is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Mother's Day.

Category: Kids & Family · Type: Event · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Father's Day profile in United States.

Audience size
26.4M
in United States
Gender
66.2%♀
33.8% male
Age
42.4
average years
Country rank
#1126
Event in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Father's Day fans

66.2% are female, 33.8% are male, average age 42.4.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Father's Day audience in United States
MetricValue
Female66.2%
Male33.8%
Average age42.4
Estimated audience size26,362,867
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Father's Day audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4924%
50+26%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Father's Day audience comes from United States.

Worldwide audience distribution share by country for Father's Day
CountryShare
United States35.9%
United Kingdom6.7%
Spain5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Father's Day audience in United States is strongest.

Fig. 05

Top regions by affinity

Father's Day fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K1.27×
02Louisiana~10K1.22×
03Alaska~2K1.21×
04Washington~20K1.16×
05Mississippi~7K1.16×
06Nevada~8K1.14×
07California~90K1.12×
08Texas~70K1.12×
09Oklahoma~9K1.12×
10Georgia~30K1.11×
11New Mexico~4K1.09×
12Florida~60K1.08×
13Alabama~10K1.07×
14Arkansas~7K1.07×
15North Carolina~20K1.05×
16South Carolina~10K1.05×
17Illinois~30K1.03×
18Arizona~20K1.03×
19Ohio~20K1.02×
20Virginia~20K1.02×
21Indiana~10K1.02×
22Michigan~20K1.00×
23Tennessee~20K1.00×
24Maryland~10K1.00×
25Kentucky~10K1.00×
26Missouri~10K0.99×
27Colorado~10K0.98×
28Massachusetts~10K0.96×
29Oregon~8K0.96×
30Idaho~4K0.96×
31Montana~2K0.96×
32Wisconsin~10K0.95×
33Iowa~6K0.95×
34Kansas~6K0.95×
35New York~40K0.94×
36West Virginia~3K0.94×
37New Jersey~20K0.93×
38Connecticut~7K0.92×
39Nebraska~4K0.92×
40Maine~3K0.92×
41Washington, District of Columbia~2K0.92×
42Delaware~2K0.92×
43Pennsylvania~20K0.91×
44New Hampshire~3K0.90×
45North Dakota~1K0.90×
46Minnesota~10K0.89×
47Rhode Island~2K0.89×
48South Dakota~2K0.88×
49Utah~6K0.82×
50Vermont~1K0.77×
Fig. 06

Affinity by region

Affinity by region — Father's Day, United States
0.77×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Father's Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Father's Day audience
#·InterestCategoryAffinity×
01Mother's DayKids & Family3.26×
02Philadelphia (film)Movies & TV2.87×
03Moda FemininaFashion & Accessoires2.12×
04Princess PollyFashion & Accessoires2.06×
05DecorationHome & Garden1.96×
06BabywearingKids & Family1.88×
07Infant bodysuitKids & Family1.72×
08Wedding cakeFood & Beverages1.71×
09Child developmentBusiness & Career1.66×
10Boho-chicFashion & Accessoires1.65×
11Home decorating ideasHome & Garden1.64×
12Diaper bagKids & Family1.64×
13stay at home momKids & Family1.63×
14Nothing Bundt CakesFood & Beverages1.62×
15Bohemian styleFashion & Accessoires1.59×
16Gift shopHome & Garden1.58×
17Unique GiftsShopping1.54×
18Wedding receptionKids & Family1.51×
19Marriage proposalKids & Family1.51×
20Home RenovationsHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Father's Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Father's Day audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.12×
IndividualismJOY1.09×
CreativityOPEN1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Father's Day audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.79×
Early Adopter MentalityPOWER0.80×
PatriotismCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Father's Day have in United States?

Father's Day has an estimated audience of 26,362,867 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Father's Day fans?

66.2% of Father's Day fans are female, 33.8% are male, with an average age of 42.4 years.

03

Which brands do Father's Day fans like most?

Father's Day fans show strongest brand affinity for Mother's Day (3.26×), Home decorating ideas (1.64×), and Diaper bag (1.64×) over the country average.

04

Where do Father's Day fans live in United States?

Father's Day fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Father's Day fans also like?

Beyond Father's Day itself, the audience over-indexes on Home decorating ideas (1.64×), Diaper bag (1.64×), Boho-chic (1.65×), and Philadelphia (film) (2.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Father's Day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Father's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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