Father's Day Audience in United States

Father's Day logo

Father's Day has an estimated audience of 761,022 people in United States. 66.2% are female, 33.8% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Home decorating ideas, Diaper bag, Boho-chic, Philadelphia (film), Gift shop.

The average Father's Day fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home decorating ideas, Diaper bag, Boho-chic, with strongest over-indexing on Home decorating ideas (1.64× the country average). Demographically, the Father's Day audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Event · Subtype: Video game

Demographics of Father's Day fans

Demographic split for Father's Day audience in United States
MetricValue
Female66.2%
Male33.8%
Average age42.4
Estimated audience size761,022

Audience persona

The typical Father's Day fan in United States is more female, around 42.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Home decorating ideas.

Top regions in United States

Top regions ranked by reach for Father's Day in United States
RegionReachAffinity
California99,0801.18×
Texas74,5251.14×
Florida58,2721.13×
New York40,7030.96×
Illinois27,5551.09×
Georgia26,2931.12×
North Carolina25,4621.11×
Ohio25,2021.07×
Pennsylvania24,1270.94×
Michigan20,8011.05×
Virginia18,9321.02×
New Jersey18,8400.97×
Washington17,7041.16×
Arizona16,4161.06×
Tennessee15,6281.02×
Indiana15,0221.08×
Massachusetts14,9110.99×
Maryland12,7680.98×
South Carolina12,4731.09×
Louisiana12,0611.23×
Missouri11,9870.98×
Colorado11,9240.99×
Wisconsin11,2540.98×
Alabama10,9971.03×
Minnesota10,0270.92×
Oklahoma9,3701.11×
Kentucky9,2850.97×
Nevada8,6361.17×
Oregon8,5850.98×
Mississippi7,1841.15×
Connecticut7,1440.94×
Arkansas6,4401.03×
Iowa6,1960.99×
Utah5,7800.85×
Kansas5,5490.93×
New Mexico3,9361.03×
Hawaii3,6951.13×
Idaho3,6850.97×
Nebraska3,2580.85×
West Virginia3,2310.91×
New Hampshire2,6590.89×
Maine2,4970.92×
Washington, District of Columbia2,1210.93×
Rhode Island2,1110.87×
Montana1,9090.9×
Delaware1,8810.9×
Alaska1,7841.1×
South Dakota1,4900.85×
North Dakota1,2750.82×
Vermont9380.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Father's Day audience
BrandAffinityCategory
Home decorating ideas1.64×Home & Garden
Diaper bag1.64×Kids & Family
Boho-chic1.65×Fashion & Accessoires
Philadelphia (film)2.87×Movies & TV
Gift shop1.58×Home & Garden
Nothing Bundt Cakes1.62×Food & Beverages
Child development1.66×Business & Career
Infant bodysuit1.72×Kids & Family
Moda Feminina2.12×Fashion & Accessoires
Wedding reception1.51×Kids & Family
Wedding cake1.71×Food & Beverages
Princess Polly2.06×Fashion & Accessoires
Decoration1.96×Home & Garden
Bohemian style1.59×Fashion & Accessoires
Marriage proposal1.51×Kids & Family
stay at home mom1.63×Kids & Family
Home Renovations1.5×Home & Garden
Unique Gifts1.54×Shopping
Babywearing1.88×Kids & Family
Handmade1.5×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Father's Day audience
TraitClusterScore
Luxury OrientationPREMIUM2.12
Risk AppetiteTHRILL1.93
IndulgenceJOY1.23
Price SensitivityPREMIUM1.2
ExtroversionTHRILL1.12
CreativityOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Father's Day
CountryShare
Spain13.6%
Italy7.9%
Germany7.5%

See Father's Day audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Father's Day have in United States?

Father's Day has an estimated audience of 761,022 people in United States, concentrated in California and Texas.

What is the gender split and age of Father's Day fans?

66.2% of Father's Day fans are female, 33.8% are male, with an average age of 42.4 years.

Which brands do Father's Day fans like most?

Father's Day fans show strongest brand affinity for Home decorating ideas (1.64×), Diaper bag (1.64×), and Boho-chic (1.65×) over the country average.

Where do Father's Day fans live in United States?

Father's Day fans in United States are most concentrated in California (reach 99,080), Texas (reach 74,525), and Florida (reach 58,272). These three regions account for the largest share of the active audience.

What other brands do Father's Day fans also like?

Beyond Father's Day itself, the audience over-indexes on Diaper bag (1.64×), Boho-chic (1.65×), Philadelphia (film) (2.87×), and Gift shop (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Father's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.