Father's Day Audience in Germany
Father's Day has an estimated audience of 2,190,061 people in Germany. 63.4% are female, 36.6% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mother's Day, Barbie, Valentine's Day, Infant clothing, Child development.
The average Father's Day fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mother's Day, Barbie, Valentine's Day, with strongest over-indexing on Mother's Day (13.24× the country average). Demographically, the Father's Day audience skews more female with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Event · Subtype: Video game
Demographics of Father's Day fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 40.5 |
| Estimated audience size | 2,190,061 |
Audience persona
The typical Father's Day fan in Germany is more female, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mother's Day.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 641,499 | 1.09× |
| Bayern | 458,761 | 1.06× |
| Baden-Württemberg | 453,857 | 1.23× |
| Hessen | 255,551 | 1.24× |
| Niedersachsen | 250,940 | 0.96× |
| Rheinland-Pfalz | 147,805 | 1.09× |
| Berlin | 123,461 | 1.02× |
| Sachsen | 122,261 | 0.92× |
| Schleswig-Holstein | 85,069 | 0.88× |
| Brandenburg | 76,072 | 0.91× |
| Hamburg | 69,220 | 1.14× |
| Thüringen | 66,986 | 0.98× |
| Sachsen-Anhalt | 66,073 | 0.95× |
| Mecklenburg-Vorpommern | 46,537 | 0.9× |
| Saarland | 32,805 | 0.99× |
| Bremen | 18,748 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mother's Day | 13.24× | Kids & Family |
| Barbie | 3.57× | Movies & TV |
| Valentine's Day | 9.08× | Kids & Family |
| Infant clothing | 3.49× | Kids & Family |
| Child development | 3.1× | Business & Career |
| Baby food | 2.98× | Kids & Family |
| Pre-kindergarten | 3.53× | Kids & Family |
| Infant bodysuit | 3.61× | Kids & Family |
| Toddler | 2.39× | Kids & Family |
| Christmas | 2.73× | Kids & Family |
| Gift | 1.9× | Shopping |
| Deichmann | 1.84× | Shopping |
| Diaper bag | 3.83× | Kids & Family |
| Parental leave | 3.43× | Kids & Family |
| Baby powder | 3.72× | Kids & Family |
| H&M | 1.55× | Shopping |
| Primark | 2.01× | Shopping |
| Babywearing | 3.67× | Kids & Family |
| Parties | 1.85× | Music & Radio |
| Childhood | 1.76× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.78 |
| Design Affinity | PREMIUM | 1.66 |
| DIY Mentality | THRILL | 1.57 |
| Sustainability | BALANCE | 1.52 |
| Sports Activity | POWER | 1.5 |
| Creativity | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 13.6% |
| Italy | 7.9% |
| Germany | 7.5% |
See Father's Day audiences in other countries
More Video game audiences in Germany
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- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Father's Day have in Germany?
Father's Day has an estimated audience of 2,190,061 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Father's Day fans?
63.4% of Father's Day fans are female, 36.6% are male, with an average age of 40.5 years.
Which brands do Father's Day fans like most?
Father's Day fans show strongest brand affinity for Mother's Day (13.24×), Barbie (3.57×), and Valentine's Day (9.08×) over the country average.
Where do Father's Day fans live in Germany?
Father's Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach 641,499), Bayern (reach 458,761), and Baden-Württemberg (reach 453,857). These three regions account for the largest share of the active audience.
What other brands do Father's Day fans also like?
Beyond Father's Day itself, the audience over-indexes on Barbie (3.57×), Valentine's Day (9.08×), Infant clothing (3.49×), and Child development (3.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Father's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.