A data profile of the people who buy, follow and care about Father's Day in United Kingdom — modelled from more than twelve digital signal sources. Father's Day has an estimated audience of 4,910,683 people in United Kingdom.
The average Father's Day fan in United Kingdom is 44.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, Greater London.
Top brand affinities include Home Bargains, Leisure, Unique Gifts, with strongest over-indexing on Home Bargains (2.22× the country average).
Demographically, the Father's Day audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Individualism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Father's Day fan in United Kingdom is more female, around 44.2 years old, with strong Individualism tendencies and a notable affinity for Home Bargains.
The key figures that characterise the Father's Day profile in United Kingdom.
67.5% are female, 32.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 44.2 |
| Estimated audience size | 4,910,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Father's Day audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 35.9% |
| United Kingdom | 6.7% |
| Spain | 5.4% |
Where the Father's Day audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~20K | 1.28× | |
| 02 | Wales | ~9K | 1.21× | |
| 03 | East Midlands | ~10K | 1.12× | |
| 04 | Northern Ireland | ~4K | 1.10× | |
| 05 | Scotland | ~10K | 1.09× | |
| 06 | South West | ~10K | 1.05× | |
| 07 | Greater London | ~20K | 1.04× | |
| 08 | East of England | ~10K | 1.04× | |
| 09 | South East | ~20K | 0.98× | |
| 10 | North East | ~5K | 0.96× | |
| 11 | West Midlands | ~4K | 0.79× | |
| 12 | Yorkshire and the Humber | ~8K | 0.74× | |
| 13 | England | ~70K | 0.60× |
The strongest cross-interests of the Father's Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unique Gifts | Shopping | 4.36× | ||
| 02 | Hamleys | Kids & Family | 4.32× | ||
| 03 | Purchase discount | Shopping | 3.76× | ||
| 04 | Home Renovations | Home & Garden | 3.50× | ||
| 05 | The Works | Shopping | 3.13× | ||
| 06 | Bedroom furniture | Home & Garden | 2.96× | ||
| 07 | Expensive Taste | Business & Career | 2.55× | ||
| 08 | Home Bargains | Shopping | 2.22× | ||
| 09 | Recreation | Travel & Leisure | 1.75× | ||
| 10 | Pleasure | Politics & Society | 1.73× | ||
| 11 | Daily Mirror | News | 1.71× | ||
| 12 | Infant | Kids & Family | 1.70× | ||
| 13 | Holiday | Travel & Leisure | 1.68× | ||
| 14 | EBay | Shopping | 1.68× | ||
| 15 | Leisure | Travel & Leisure | 1.67× | ||
| 16 | Child | Kids & Family | 1.56× | ||
| 17 | Celebrity | Movies & TV | 1.56× | ||
| 18 | Animal | Pets & Animals | 1.55× | ||
| 19 | Happiness | Health | 1.53× | ||
| 20 | Daily Express | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.34× | |
| Price Sensitivity | PREMIUM | 1.90× | |
| Convenience Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Mindfulness | BALANCE | 0.67× | |
| Risk Appetite | THRILL | 0.67× |
Father's Day has an estimated audience of 4,910,683 people in United Kingdom, concentrated in England and North West.
67.5% of Father's Day fans are female, 32.5% are male, with an average age of 44.2 years.
Father's Day fans show strongest brand affinity for Home Bargains (2.22×), Leisure (1.67×), and Unique Gifts (4.36×) over the country average.
Father's Day fans in United Kingdom are most concentrated in England (reach ~70K), North West (reach ~20K), and Greater London (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Father's Day itself, the audience over-indexes on Leisure (1.67×), Unique Gifts (4.36×), Child (1.56×), and Holiday (1.68×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Father's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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