A data profile of the people who buy, follow and care about Father's Day in Spain — modelled from more than twelve digital signal sources. Father's Day has an estimated audience of 3,998,179 people in Spain.
The average Father's Day fan in Spain is 41.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Real Madrid C.F., Hobbies and activities, Coches.net, with strongest over-indexing on Real Madrid C.F. (1.58× the country average).
Demographically, the Father's Day audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Father's Day fan in Spain is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Father's Day profile in Spain.
71.2% are female, 28.8% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 41.8 |
| Estimated audience size | 3,998,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 23% |
of the worldwide Father's Day audience comes from Spain.
| Country | Share |
|---|---|
| United States | 35.9% |
| United Kingdom | 6.7% |
| Spain | 5.4% |
Where the Father's Day audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~400K | 1.95× | |
| 02 | Catalonia | ~1.5M | 1.82× | |
| 03 | Balearic Islands | ~200K | 1.80× | |
| 04 | Community of Madrid | ~1M | 1.62× | |
| 05 | Comunidad Valenciana | ~600K | 1.29× | |
| 06 | Andalusia | ~1M | 1.24× | |
| 07 | Region of Murcia | ~200K | 1.11× | |
| 08 | La Rioja | ~20K | 0.89× | |
| 09 | Navarre | ~40K | 0.81× | |
| 10 | Aragon | ~80K | 0.79× | |
| 11 | Cantabria | ~40K | 0.79× | |
| 12 | Galicia | ~100K | 0.76× | |
| 13 | Basque Autonomous Country | ~100K | 0.76× | |
| 14 | Extremadura | ~60K | 0.74× | |
| 15 | Principality of Asturias | ~70K | 0.73× | |
| 16 | Castile and León | ~100K | 0.70× | |
| 17 | Castilla-La Mancha | ~100K | 0.68× |
The strongest cross-interests of the Father's Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Girl | Kids & Family | 2.07× | ||
| 02 | Coches.net | Cars & Mobility | 2.00× | ||
| 03 | Seville | Travel & Leisure | 1.98× | ||
| 04 | Latin pop | Music & Radio | 1.94× | ||
| 05 | Buenos Aires | Travel & Leisure | 1.94× | ||
| 06 | Undergarment | Fashion & Accessoires | 1.92× | ||
| 07 | Parent | Kids & Family | 1.90× | ||
| 08 | Italy | Travel & Leisure | 1.89× | ||
| 09 | Discounting | Shopping | 1.88× | ||
| 10 | Reggaeton | Music & Radio | 1.87× | ||
| 11 | Take-out | Food & Beverages | 1.86× | ||
| 12 | Flower | Home & Garden | 1.83× | ||
| 13 | LaSexta | Movies & TV | 1.83× | ||
| 14 | Aldi | Shopping | 1.82× | ||
| 15 | Telecinco | Movies & TV | 1.75× | ||
| 16 | El Corte Inglés | Shopping | 1.69× | ||
| 17 | Antena 3 (Spain) | Movies & TV | 1.67× | ||
| 18 | Real Madrid C.F. | Sports | 1.58× | ||
| 19 | Hobbies and activities | Sports | 1.53× | ||
| 20 | Gastronomy | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.34× | |
| Price Sensitivity | PREMIUM | 1.31× | |
| Travelling | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.94× | |
| DIY Mentality | THRILL | 0.94× | |
| Convenience Orientation | PREMIUM | 0.94× |
Father's Day has an estimated audience of 3,998,179 people in Spain, concentrated in Catalonia and Community of Madrid.
71.2% of Father's Day fans are female, 28.8% are male, with an average age of 41.8 years.
Father's Day fans show strongest brand affinity for Real Madrid C.F. (1.58×), Hobbies and activities (1.53×), and Coches.net (2×) over the country average.
Father's Day fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Father's Day itself, the audience over-indexes on Hobbies and activities (1.53×), Coches.net (2×), Parent (1.9×), and Girl (2.07×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Father's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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