Girl Audience in Spain
Girl has an estimated audience of 8,141,815 people in Spain. 78.3% are female, 21.7% are male, average age 43.3. Top brand affinities: Singer-songwriter, Sports nutrition, MSN, Aldi, Iberia (airline).
Top brand affinities include Singer-songwriter, Sports nutrition, MSN, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Girl audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Creativity.
Category: Kids & Family · Type: Topic
Demographics of Girl fans
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 43.3 |
| Estimated audience size | 8,141,815 |
Audience persona
The typical Girl fan in Spain is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| MSN | 3.53× | News |
| Aldi | 3.15× | Shopping |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Stradivarius | 2.33× | Shopping |
| Oncology | 5.64× | Health |
| 1.76× | Internet & Social Media | |
| TripAdvisor | 2.57× | Travel & Leisure |
| Oysho | 2.41× | Fashion & Accessoires |
| Wedding dress | 2.88× | Fashion & Accessoires |
| Julio Iglesias | 1.84× | Music & Radio |
| Coches.net | 1.73× | Cars & Mobility |
| H&M | 1.88× | Shopping |
| Movistar | 1.69× | Technology & Electronics |
| Volunteering | 2.65× | Politics & Society |
| Conforama | 2.4× | Home & Garden |
| Flower | 1.72× | Home & Garden |
| IKEA | 1.53× | Home & Garden |
| CAC 40 | 1.99× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.23 |
| Creativity | OPEN | 1.12 |
| Price Sensitivity | PREMIUM | 1.1 |
| Need for Security | CONSERVATISM | 1.09 |
| Family Orientation | CONSERVATISM | 1.07 |
| DIY Mentality | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
See Girl audiences in other countries
More Kids & Family audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.