A data profile of the people who buy, follow and care about Girl in Spain — modelled from more than twelve digital signal sources. Girl has an estimated audience of 8,141,815 people in Spain.
Girl has an estimated audience of 8,141,815 people in Spain. 78.3% are female, 21.7% are male, average age 43.3. Top brand affinities: Volunteering, Genetics, Aldi, WhatsApp, Iberia (airline).
Top brand affinities include Volunteering, Genetics, Aldi, with strongest over-indexing on Volunteering (4.05× the country average).
Demographically, the Girl audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Girl fan in Spain is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Girl profile in Spain.
78.3% are female, 21.7% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 43.3 |
| Estimated audience size | 8,141,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Girl audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
The strongest cross-interests of the Girl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 4.05× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.89× | ||
| 03 | Flower bouquet | Home & Garden | 3.23× | ||
| 04 | Genetics | Kids & Family | 2.90× | ||
| 05 | Mango | Shopping | 2.71× | ||
| 06 | Confectionery | Food & Beverages | 2.34× | ||
| 07 | Travel website | Travel & Leisure | 2.05× | ||
| 08 | El Mueble | Home & Garden | 2.04× | ||
| 09 | Aldi | Shopping | 2.01× | ||
| 10 | Wikipedia | Internet & Social Media | 1.91× | ||
| 11 | Oysho | Fashion & Accessoires | 1.90× | ||
| 12 | Hipercor | Shopping | 1.87× | ||
| 13 | H&M | Shopping | 1.82× | ||
| 14 | Coches.net | Cars & Mobility | 1.81× | ||
| 15 | Flower | Home & Garden | 1.79× | ||
| 16 | Primark | Shopping | 1.74× | ||
| 17 | Internet & Social Media | 1.68× | |||
| 18 | Stradivarius | Shopping | 1.68× | ||
| 19 | Discount stores | Shopping | 1.65× | ||
| 20 | Iberia (airline) | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.67× | |
| Spirituality | BALANCE | 1.47× | |
| Convenience Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Risk Appetite | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.