Girl Audience in United States
Girl has an estimated audience of 43,564,296 people in United States. 76.9% are female, 23.1% are male, average age 42.0. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Circle K.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (16.46× the country average). Demographically, the Girl audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Spirituality.
Category: Kids & Family · Type: Topic
Demographics of Girl fans
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 42.0 |
| Estimated audience size | 43,564,296 |
Audience persona
The typical Girl fan in United States is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 16.46× | Business & Career |
| Google Maps | 14.17× | Internet & Social Media |
| Indeed.com | 11.14× | Business & Career |
| CarGurus | 15× | Cars & Mobility |
| Circle K | 15.02× | Shopping |
| Diane Keaton | 13.1× | Movies & TV |
| DeviantArt | 14.42× | Internet & Social Media |
| Billy Bob Thornton | 17.12× | Movies & TV |
| Beetlejuice | 9.46× | Movies & TV |
| Khan Academy | 16.21× | Business & Career |
| AccuWeather | 12.14× | Home & Garden |
| ICloud | 17.51× | Technology & Electronics |
| Enterprise Rent-A-Car | 11.2× | Cars & Mobility |
| Kendra Scott | 18.85× | Fashion & Accessoires |
| Google News | 10.28× | News |
| Bruce Willis | 12.55× | Movies & TV |
| Aaron Rodgers | 10.04× | Sports |
| Blake Lively | 14.89× | Movies & TV |
| Catherine Zeta-Jones | 16.87× | Movies & TV |
| Jeff Bezos | 16.3× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.28 |
| Spirituality | BALANCE | 1.19 |
| Mindfulness | BALANCE | 1.14 |
| Price Sensitivity | PREMIUM | 1.14 |
| Community Orientation | OPEN | 1.12 |
| Creativity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
See Girl audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.