A data profile of the people who buy, follow and care about Girl in United States — modelled from more than twelve digital signal sources. Girl has an estimated audience of 43,564,296 people in United States.
Girl has an estimated audience of 43,564,296 people in United States. 76.9% are female, 23.1% are male, average age 42.0. Top brand affinities: Planet Fitness, Happiness, Diaper bag, Genetics, Trousers.
Top brand affinities include Planet Fitness, Happiness, Diaper bag, with strongest over-indexing on Planet Fitness (2.04× the country average).
Demographically, the Girl audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Girl fan in United States is more female, around 42.0 years old, with strong Spirituality tendencies and a notable affinity for Planet Fitness.
The key figures that characterise the Girl profile in United States.
76.9% are female, 23.1% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 42.0 |
| Estimated audience size | 43,564,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
The strongest cross-interests of the Girl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 3.78× | ||
| 02 | Diaper bag | Kids & Family | 3.18× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.37× | ||
| 04 | Genetics | Kids & Family | 2.30× | ||
| 05 | Skirt | Fashion & Accessoires | 2.22× | ||
| 06 | Planet Fitness | Sports | 2.04× | ||
| 07 | Britney Spears | Music & Radio | 1.99× | ||
| 08 | Trousers | Fashion & Accessoires | 1.95× | ||
| 09 | Metaphysics | Business & Career | 1.79× | ||
| 10 | Swimsuit | Fashion & Accessoires | 1.78× | ||
| 11 | Pastry | Food & Beverages | 1.77× | ||
| 12 | Subscription business model | Shopping | 1.71× | ||
| 13 | Nordstrom rack | Fashion & Accessoires | 1.65× | ||
| 14 | Hairstyle | Beauty & Wellness | 1.62× | ||
| 15 | Men's clothing | Fashion & Accessoires | 1.61× | ||
| 16 | Discount stores | Shopping | 1.58× | ||
| 17 | Pizza Hut | Food & Beverages | 1.55× | ||
| 18 | Happiness | Health | 1.54× | ||
| 19 | Self care | Health | 1.53× | ||
| 20 | Tradition | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.50× | |
| Community Orientation | OPEN | 1.45× | |
| Extroversion | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.83× | |
| Design Affinity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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