Girl Audience in United Kingdom
Girl has an estimated audience of 10,074,117 people in United Kingdom. 81.6% are female, 18.4% are male, average age 44.4. Top brand affinities: Wikipedia, Hobby, Kitchen, Distilled beverage, Adoption.
Top brand affinities include Wikipedia, Hobby, Kitchen, with strongest over-indexing on Wikipedia (2.85× the country average). Demographically, the Girl audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
Category: Kids & Family · Type: Topic
Demographics of Girl fans
| Metric | Value |
|---|---|
| Female | 81.6% |
| Male | 18.4% |
| Average age | 44.4 |
| Estimated audience size | 10,074,117 |
Audience persona
The typical Girl fan in United Kingdom is more female, around 44.4 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
Top brand affinities of Girl fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikipedia | 2.85× | Internet & Social Media |
| Hobby | 2.06× | Home & Garden |
| Kitchen | 1.66× | Home & Garden |
| Distilled beverage | 1.79× | Food & Beverages |
| Adoption | 3.36× | Kids & Family |
| 1.83× | Internet & Social Media | |
| Volunteering | 1.96× | Politics & Society |
| Aldi | 1.57× | Shopping |
| Weddings | 1.55× | Kids & Family |
| Satire | 2.36× | Literature |
| William Hill (bookmaker) | 1.7× | Games |
| Refrigerator | 1.93× | Home & Garden |
| Hot tub | 2.37× | Home & Garden |
| Genetics | 1.78× | Kids & Family |
| Sketch comedy | 2.51× | Movies & TV |
| Local news | 1.56× | News |
| War film | 3.17× | Movies & TV |
| Fish and chips | 2.33× | Food & Beverages |
| Philanthropy | 1.68× | Arts & Culture |
| Esso | 1.73× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.35 |
| Convenience Orientation | PREMIUM | 1.34 |
| Price Sensitivity | PREMIUM | 1.33 |
| Spirituality | BALANCE | 1.25 |
| Individualism | JOY | 1.24 |
| Mindfulness | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
See Girl audiences in other countries
More Kids & Family audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.