A data profile of the people who buy, follow and care about Girl in United Kingdom — modelled from more than twelve digital signal sources. Girl has an estimated audience of 10,074,117 people in United Kingdom.
Girl has an estimated audience of 10,074,117 people in United Kingdom. 81.6% are female, 18.4% are male, average age 44.4. Top brand affinities: Wikipedia, Hobby, Kitchen, Distilled beverage, Adoption.
Top brand affinities include Wikipedia, Hobby, Kitchen, with strongest over-indexing on Wikipedia (2.85× the country average).
Demographically, the Girl audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
The typical Girl fan in United Kingdom is more female, around 44.4 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Girl profile in United Kingdom.
81.6% are female, 18.4% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 81.6% |
| Male | 18.4% |
| Average age | 44.4 |
| Estimated audience size | 10,074,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Girl audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
The strongest cross-interests of the Girl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 3.36× | ||
| 02 | War film | Movies & TV | 3.17× | ||
| 03 | Wikipedia | Internet & Social Media | 2.85× | ||
| 04 | Sketch comedy | Movies & TV | 2.51× | ||
| 05 | Mother's Day | Kids & Family | 2.39× | ||
| 06 | Hot tub | Home & Garden | 2.37× | ||
| 07 | Satire | Literature | 2.36× | ||
| 08 | Fish and chips | Food & Beverages | 2.33× | ||
| 09 | Hobby | Home & Garden | 2.06× | ||
| 10 | Volunteering | Politics & Society | 1.96× | ||
| 11 | Refrigerator | Home & Garden | 1.93× | ||
| 12 | Internet & Social Media | 1.83× | |||
| 13 | Distilled beverage | Food & Beverages | 1.79× | ||
| 14 | Genetics | Kids & Family | 1.78× | ||
| 15 | William Hill (bookmaker) | Games | 1.70× | ||
| 16 | Kitchen | Home & Garden | 1.66× | ||
| 17 | Katie Price | Fashion & Accessoires | 1.58× | ||
| 18 | Aldi | Shopping | 1.57× | ||
| 19 | Local news | News | 1.56× | ||
| 20 | Weddings | Kids & Family | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.35× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Price Sensitivity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Sustainability | BALANCE | 0.80× | |
| Quality Awareness | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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