Girl Audience in United Kingdom
Girl has an estimated audience of 10,074,117 people in United Kingdom. 81.6% are female, 18.4% are male, average age 44.4. Top brand affinities: Weddings, Love & Sex, Hobby, WhatsApp, Distilled beverage.
Top brand affinities include Weddings, Love & Sex, Hobby, with strongest over-indexing on Weddings (2.04× the country average). Demographically, the Girl audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Category: Kids & Family · Type: Topic
Demographics of Girl fans
| Metric | Value |
|---|---|
| Female | 81.6% |
| Male | 18.4% |
| Average age | 44.4 |
| Estimated audience size | 10,074,117 |
Audience persona
The typical Girl fan in United Kingdom is more female, around 44.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Weddings.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 2.04× | Kids & Family |
| Love & Sex | 5.96× | Kids & Family |
| Hobby | 1.89× | Home & Garden |
| 1.83× | Internet & Social Media | |
| Distilled beverage | 1.73× | Food & Beverages |
| TUI | 1.71× | Travel & Leisure |
| Skirt | 1.96× | Fashion & Accessoires |
| Purchase discount | 3.22× | Shopping |
| Mango | 3.33× | Shopping |
| Real property | 2.36× | Home & Garden |
| Men's clothing | 1.51× | Fashion & Accessoires |
| Bored Panda | 3.17× | Internet & Social Media |
| Expensive Taste | 2.02× | Business & Career |
| La Roche-Posay | 4.43× | Beauty & Wellness |
| Home business | 3.12× | Business & Career |
| Volunteering | 1.62× | Politics & Society |
| TripAdvisor | 1.57× | Travel & Leisure |
| Refrigerator | 1.74× | Home & Garden |
| Satire | 1.91× | Literature |
| New Look | 1.58× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.47 |
| Convenience Orientation | PREMIUM | 1.29 |
| Individualism | JOY | 1.27 |
| Creativity | OPEN | 1.21 |
| Social Media Usage | JOY | 1.18 |
| Extroversion | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
See Girl audiences in other countries
More Kids & Family audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.