Girl Audience in Italy
Girl has an estimated audience of 12,624,845 people in Italy. 72.6% are female, 27.4% are male, average age 43.8. Top brand affinities: Genetics, Wikipedia, Volunteering, WhatsApp, Love & Sex.
Top brand affinities include Genetics, Wikipedia, Volunteering, with strongest over-indexing on Genetics (4.43× the country average). Demographically, the Girl audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Category: Kids & Family · Type: Topic
Demographics of Girl fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 43.8 |
| Estimated audience size | 12,624,845 |
Audience persona
The typical Girl fan in Italy is more female, around 43.8 years old, with strong Spirituality tendencies and a notable affinity for Genetics.
Top brand affinities of Girl fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Genetics | 4.43× | Kids & Family |
| Wikipedia | 3.75× | Internet & Social Media |
| Volunteering | 2.49× | Politics & Society |
| 1.62× | Internet & Social Media | |
| Love & Sex | 4.56× | Kids & Family |
| Confectionery | 2.05× | Food & Beverages |
| Mediaset | 2.54× | Technology & Electronics |
| Satire | 2.95× | Literature |
| Singer-songwriter | 1.54× | Music & Radio |
| General practitioner | 2.5× | Health |
| Coop | 1.55× | Food & Beverages |
| Deal of the day | 1.83× | Shopping |
| Breastfeeding | 3.59× | Kids & Family |
| H&M | 1.67× | Shopping |
| New Testament | 3.55× | Politics & Society |
| Rose | 2.81× | Home & Garden |
| Lingerie | 1.76× | Fashion & Accessoires |
| Diary | 1.79× | Kids & Family |
| Hair coloring | 1.85× | Beauty & Wellness |
| Doctor of Medicine | 2.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.42 |
| Convenience Orientation | PREMIUM | 1.37 |
| Community Orientation | OPEN | 1.34 |
| Patriotism | CONSERVATISM | 1.3 |
| Creativity | OPEN | 1.23 |
| Tradition | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
See Girl audiences in other countries
More Kids & Family audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.