A data profile of the people who buy, follow and care about Girl in Italy — modelled from more than twelve digital signal sources. Girl has an estimated audience of 12,624,845 people in Italy.
Girl has an estimated audience of 12,624,845 people in Italy. 72.6% are female, 27.4% are male, average age 43.8. Top brand affinities: Genetics, Wikipedia, Volunteering, WhatsApp, Love & Sex.
Top brand affinities include Genetics, Wikipedia, Volunteering, with strongest over-indexing on Genetics (4.43× the country average).
Demographically, the Girl audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Girl fan in Italy is more female, around 43.8 years old, with strong Spirituality tendencies and a notable affinity for Genetics.
The key figures that characterise the Girl profile in Italy.
72.6% are female, 27.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 43.8 |
| Estimated audience size | 12,624,845 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Girl audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
The strongest cross-interests of the Girl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 4.56× | ||
| 02 | Genetics | Kids & Family | 4.43× | ||
| 03 | Wikipedia | Internet & Social Media | 3.75× | ||
| 04 | Breastfeeding | Kids & Family | 3.59× | ||
| 05 | New Testament | Politics & Society | 3.55× | ||
| 06 | Satire | Literature | 2.95× | ||
| 07 | Rose | Home & Garden | 2.81× | ||
| 08 | Mediaset | Technology & Electronics | 2.54× | ||
| 09 | Doctor of Medicine | Business & Career | 2.52× | ||
| 10 | General practitioner | Health | 2.50× | ||
| 11 | Volunteering | Politics & Society | 2.49× | ||
| 12 | Confectionery | Food & Beverages | 2.05× | ||
| 13 | Hair coloring | Beauty & Wellness | 1.85× | ||
| 14 | Deal of the day | Shopping | 1.83× | ||
| 15 | Diary | Kids & Family | 1.79× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.76× | ||
| 17 | H&M | Shopping | 1.67× | ||
| 18 | Internet & Social Media | 1.62× | |||
| 19 | Coop | Food & Beverages | 1.55× | ||
| 20 | Singer-songwriter | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.42× | |
| Convenience Orientation | PREMIUM | 1.37× | |
| Community Orientation | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Risk Appetite | THRILL | 0.86× | |
| Sports Activity | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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