A data profile of the people who buy, follow and care about Girl in Mexico — modelled from more than twelve digital signal sources. Girl has an estimated audience of 6,510,805 people in Mexico.
Girl has an estimated audience of 6,510,805 people in Mexico. 69.3% are female, 30.7% are male, average age 33.5. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (426.38× the country average).
Demographically, the Girl audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Girl fan in Mexico is more female, around 33.5 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Girl profile in Mexico.
69.3% are female, 30.7% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 33.5 |
| Estimated audience size | 6,510,805 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 8% |
of the worldwide Girl audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
The strongest cross-interests of the Girl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 515.24× | ||
| 02 | Costa Rica | Travel & Leisure | 426.38× | ||
| 03 | Shopping and fashion | Shopping | 201.51× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 187.65× | ||
| 05 | Valentine's Day | Kids & Family | 122.92× | ||
| 06 | Game consoles | Technology & Electronics | 122.84× | ||
| 07 | Catholic Church | Politics & Society | 108.84× | ||
| 08 | Sarcasm | Politics & Society | 78.66× | ||
| 09 | Travel agency | Travel & Leisure | 72.20× | ||
| 10 | Banana | Food & Beverages | 57.11× | ||
| 11 | El País | News | 57.11× | ||
| 12 | Broadcasting of sports events | Movies & TV | 57.11× | ||
| 13 | Mobile game | Games | 53.14× | ||
| 14 | Dentistry | Business & Career | 51.72× | ||
| 15 | Multi-level marketing | Business & Career | 46.34× | ||
| 16 | Orange (fruit) | Food & Beverages | 45.26× | ||
| 17 | Breastfeeding | Kids & Family | 43.10× | ||
| 18 | Sexology | Kids & Family | 40.95× | ||
| 19 | Papaya | Food & Beverages | 33.41× | ||
| 20 | Freeware | Technology & Electronics | 28.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 22.73× | |
| Travelling | THRILL | 18.90× | |
| Urban Lifestyle | OPEN | 4.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Need for Security | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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