Girl Audience in Mexico
Girl has an estimated audience of 6,510,805 people in Mexico. 69.3% are female, 30.7% are male, average age 33.5. Top brand affinities: Catholic Church, MSN, Banana, Sarcasm, Travel agency.
Top brand affinities include Catholic Church, MSN, Banana, with strongest over-indexing on Catholic Church (2.97× the country average). Demographically, the Girl audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Kids & Family · Type: Topic
Demographics of Girl fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 33.5 |
| Estimated audience size | 6,510,805 |
Audience persona
The typical Girl fan in Mexico is more female, around 33.5 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.97× | Politics & Society |
| MSN | 2.94× | News |
| Banana | 3.11× | Food & Beverages |
| Sarcasm | 3.25× | Politics & Society |
| Travel agency | 3.09× | Travel & Leisure |
| El País | 3.04× | News |
| Breastfeeding | 3.88× | Kids & Family |
| Dentistry | 2.94× | Business & Career |
| Sexology | 3.55× | Kids & Family |
| Pedro Pascal | 2.5× | Movies & TV |
| Genetics | 2.05× | Kids & Family |
| Game consoles | 1.88× | Technology & Electronics |
| Multi-level marketing | 4.14× | Business & Career |
| Freeware | 2.58× | Technology & Electronics |
| High school | 3.2× | Business & Career |
| Papaya | 3.13× | Food & Beverages |
| Broadcasting of sports events | 2.87× | Movies & TV |
| Herbalife | 4.31× | Health |
| Avocado | 2.93× | Food & Beverages |
| Orange (fruit) | 3.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.35 |
| Travelling | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.09 |
| Extroversion | THRILL | 1.06 |
| Creativity | OPEN | 1.01 |
| Tradition | CONSERVATISM | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
See Girl audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.