Girl Audience in Mexico
Girl has an estimated audience of 6,510,805 people in Mexico. 69.3% are female, 30.7% are male, average age 33.5. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (426.38× the country average). Demographically, the Girl audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Kids & Family · Type: Topic
Demographics of Girl fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 33.5 |
| Estimated audience size | 6,510,805 |
Audience persona
The typical Girl fan in Mexico is more female, around 33.5 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of Girl fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 426.38× | Travel & Leisure |
| Shopping and fashion | 201.51× | Shopping |
| Game consoles | 122.84× | Technology & Electronics |
| Catholic Church | 108.84× | Politics & Society |
| Exfoliation (cosmetology) | 187.65× | Beauty & Wellness |
| Sarcasm | 78.66× | Politics & Society |
| Travel agency | 72.2× | Travel & Leisure |
| Valentine's Day | 122.92× | Kids & Family |
| Mobile game | 53.14× | Games |
| Banana | 57.11× | Food & Beverages |
| El País | 57.11× | News |
| Dentistry | 51.72× | Business & Career |
| Broadcasting of sports events | 57.11× | Movies & TV |
| Sexology | 40.95× | Kids & Family |
| Daily Horoscope | 515.24× | Internet & Social Media |
| Breastfeeding | 43.1× | Kids & Family |
| Multi-level marketing | 46.34× | Business & Career |
| Freeware | 28.02× | Technology & Electronics |
| Orange (fruit) | 45.26× | Food & Beverages |
| Papaya | 33.41× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 22.73 |
| Travelling | THRILL | 18.9 |
| Urban Lifestyle | OPEN | 4.08 |
| Risk Appetite | THRILL | 1.84 |
| Mindfulness | BALANCE | 1.55 |
| Creativity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
See Girl audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.