A data profile of the people who buy, follow and care about Katie Price in United Kingdom — modelled from more than twelve digital signal sources. Katie Price has an estimated audience of 10,605,211 people in United Kingdom.
The average Katie Price fan in United Kingdom is 46.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Home Bargains, England, Gift, with strongest over-indexing on Home Bargains (1.99× the country average).
Demographically, the Katie Price audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Katie Price fan in United Kingdom is more female, around 46.1 years old, with strong Extroversion tendencies and a notable affinity for Home Bargains.
The key figures that characterise the Katie Price profile in United Kingdom.
78.1% are female, 21.9% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 46.1 |
| Estimated audience size | 10,605,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Katie Price audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 65.3% |
| Germany | 7.1% |
| United States | 6.1% |
Where the Katie Price audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~900K | 1.35× | |
| 02 | West Midlands | ~500K | 1.33× | |
| 03 | North East | ~400K | 1.23× | |
| 04 | Wales | ~600K | 1.14× | |
| 05 | South East | ~1M | 1.04× | |
| 06 | Scotland | ~800K | 1.00× | |
| 07 | England | ~6.5M | 0.94× | |
| 08 | Northern Ireland | ~200K | 0.92× | |
| 09 | South West | ~700K | 0.91× | |
| 10 | East Midlands | ~500K | 0.80× | |
| 11 | East of England | ~600K | 0.78× | |
| 12 | North West | ~500K | 0.56× |
The strongest cross-interests of the Katie Price audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peter Andre | Music & Radio | 5.40× | ||
| 02 | Kelly Osbourne | Music & Radio | 3.62× | ||
| 03 | Sharon Osbourne | Movies & TV | 3.36× | ||
| 04 | Jack Osbourne | Movies & TV | 3.31× | ||
| 05 | Kelly Brook | Movies & TV | 3.25× | ||
| 06 | Eyelash | Beauty & Wellness | 2.80× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 2.59× | ||
| 08 | Causeway Bay | Travel & Leisure | 2.56× | ||
| 09 | Permanent makeup | Beauty & Wellness | 2.48× | ||
| 10 | Britney Spears | Music & Radio | 2.27× | ||
| 11 | Peacemaker | Movies & TV | 2.15× | ||
| 12 | EastEnders | Movies & TV | 2.08× | ||
| 13 | Home Bargains | Shopping | 1.99× | ||
| 14 | River Island | Fashion & Accessoires | 1.94× | ||
| 15 | Matalan | Shopping | 1.81× | ||
| 16 | New Look | Fashion & Accessoires | 1.78× | ||
| 17 | Primark | Shopping | 1.69× | ||
| 18 | Skin care | Beauty & Wellness | 1.58× | ||
| 19 | England | Travel & Leisure | 1.53× | ||
| 20 | Gift | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.52× | |
| Price Sensitivity | PREMIUM | 1.35× | |
| Creativity | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.63× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Career Orientation | POWER | 0.77× |
Katie Price has an estimated audience of 10,605,211 people in United Kingdom, concentrated in England and South East.
78.1% of Katie Price fans are female, 21.9% are male, with an average age of 46.1 years.
Katie Price fans show strongest brand affinity for Home Bargains (1.99×), England (1.53×), and Gift (1.5×) over the country average.
Katie Price fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Katie Price itself, the audience over-indexes on England (1.53×), Gift (1.5×), Matalan (1.81×), and Kelly Osbourne (3.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Katie Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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