Katie Price Audience in United Kingdom
Katie Price has an estimated audience of 8,717,846 people in United Kingdom. 78.1% are female, 21.9% are male, average age 46.1. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Halifax, Home Bargains, England, Gift, Matalan.
The average Katie Price fan in United Kingdom is 46.1 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Halifax, Home Bargains, England, with strongest over-indexing on Halifax (1.53× the country average). Demographically, the Katie Price audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Katie Price fans
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 46.1 |
| Estimated audience size | 8,717,846 |
Audience persona
The typical Katie Price fan in United Kingdom is more female, around 46.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Halifax.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,538,385 | 0.94× |
| South East | 1,216,675 | 1.04× |
| Yorkshire and the Humber | 943,304 | 1.35× |
| Scotland | 783,552 | 1× |
| South West | 651,730 | 0.91× |
| East of England | 622,871 | 0.78× |
| Wales | 567,222 | 1.14× |
| North West | 523,003 | 0.56× |
| West Midlands | 498,165 | 1.33× |
| East Midlands | 487,951 | 0.79× |
| North East | 418,250 | 1.23× |
| Northern Ireland | 247,778 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Halifax | 1.53× | Music & Radio |
| Home Bargains | 1.99× | Shopping |
| England | 1.53× | Travel & Leisure |
| Gift | 1.5× | Shopping |
| Matalan | 1.81× | Shopping |
| Eyelash | 2.8× | Beauty & Wellness |
| Kelly Osbourne | 3.62× | Music & Radio |
| Sharon Osbourne | 3.36× | Movies & TV |
| Peter Andre | 5.4× | Music & Radio |
| River Island | 1.94× | Fashion & Accessoires |
| Primark | 1.69× | Shopping |
| New Look | 1.78× | Fashion & Accessoires |
| JoJo Siwa | 2.75× | Movies & TV |
| Skin care | 1.58× | Beauty & Wellness |
| Eyelash extensions | 2.59× | Beauty & Wellness |
| EastEnders | 2.08× | Movies & TV |
| Peacemaker | 2.15× | Movies & TV |
| Causeway Bay | 2.56× | Travel & Leisure |
| Jack Osbourne | 3.31× | Movies & TV |
| Permanent makeup | 2.48× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.35 |
| Convenience Orientation | PREMIUM | 1.26 |
| Extroversion | THRILL | 1.18 |
| Creativity | OPEN | 1.17 |
| Indulgence | JOY | 1.11 |
| Social Media Usage | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 61.9% |
| Germany | 7.8% |
| United States | 6.4% |
See Katie Price audiences in other countries
More Fashion model audiences in United Kingdom
- Meghan Markle (3,469,335)
- Sophie Turner (model) (1,866,050)
- Cat Deeley (1,828,744)
- Tess Daly (1,802,370)
- Belinda Carlisle (1,246,045)
Frequently asked questions
How many fans does Katie Price have in United Kingdom?
Katie Price has an estimated audience of 8,717,846 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Katie Price fans?
78.1% of Katie Price fans are female, 21.9% are male, with an average age of 46.1 years.
Which brands do Katie Price fans like most?
Katie Price fans show strongest brand affinity for Halifax (1.53×), Home Bargains (1.99×), and England (1.53×) over the country average.
Where do Katie Price fans live in United Kingdom?
Katie Price fans in United Kingdom are most concentrated in England (reach 6,538,385), South East (reach 1,216,675), and Yorkshire and the Humber (reach 943,304). These three regions account for the largest share of the active audience.
What other brands do Katie Price fans also like?
Beyond Katie Price itself, the audience over-indexes on Home Bargains (1.99×), England (1.53×), Gift (1.5×), and Matalan (1.81×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Katie Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.