A data profile of the people who buy, follow and care about Eyelash extensions in United Kingdom — modelled from more than twelve digital signal sources. Eyelash extensions has an estimated audience of 4,682,103 people in United Kingdom.
The average Eyelash extensions fan in United Kingdom is 38.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Eyelash, CC cream, Hair Extensions, with strongest over-indexing on Eyelash (8.4× the country average).
Demographically, the Eyelash extensions audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Eyelash extensions fan in United Kingdom is more female, around 38.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Eyelash.
The key figures that characterise the Eyelash extensions profile in United Kingdom.
80.6% are female, 19.4% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 38.7 |
| Estimated audience size | 4,682,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Eyelash extensions audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 12.7% |
| China | 8.2% |
Where the Eyelash extensions audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.33× | |
| 02 | South East | ~700K | 1.16× | |
| 03 | East of England | ~500K | 1.16× | |
| 04 | East Midlands | ~400K | 1.12× | |
| 05 | South West | ~400K | 1.10× | |
| 06 | Greater London | ~600K | 1.04× | |
| 07 | North West | ~500K | 1.01× | |
| 08 | Northern Ireland | ~100K | 0.96× | |
| 09 | Wales | ~200K | 0.93× | |
| 10 | West Midlands | ~200K | 0.84× | |
| 11 | North East | ~200K | 0.84× | |
| 12 | Scotland | ~300K | 0.80× | |
| 13 | Yorkshire and the Humber | ~300K | 0.74× |
The strongest cross-interests of the Eyelash extensions audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 10.72× | ||
| 02 | Eyelash | Beauty & Wellness | 8.40× | ||
| 03 | Hair Extensions | Beauty & Wellness | 7.58× | ||
| 04 | Mascara | Beauty & Wellness | 7.03× | ||
| 05 | Eyebrow | Beauty & Wellness | 6.50× | ||
| 06 | Lip gloss | Beauty & Wellness | 6.35× | ||
| 07 | Nail salon | Beauty & Wellness | 6.29× | ||
| 08 | Artificial nails | Beauty & Wellness | 6.20× | ||
| 09 | Eye liner | Beauty & Wellness | 5.95× | ||
| 10 | Face powder | Beauty & Wellness | 5.88× | ||
| 11 | Eye shadow | Beauty & Wellness | 5.73× | ||
| 12 | BB cream | Beauty & Wellness | 5.60× | ||
| 13 | Natural skin care | Beauty & Wellness | 5.43× | ||
| 14 | Permanent makeup | Beauty & Wellness | 5.37× | ||
| 15 | Pedicure | Beauty & Wellness | 5.35× | ||
| 16 | Nail polish | Beauty & Wellness | 5.18× | ||
| 17 | Makeup Tutorials | Beauty & Wellness | 5.17× | ||
| 18 | Manicure | Beauty & Wellness | 4.77× | ||
| 19 | Sephora | Shopping | 4.57× | ||
| 20 | Skin care | Beauty & Wellness | 3.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.50× | |
| Creativity | OPEN | 1.44× | |
| Extroversion | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.48× | |
| Patriotism | CONSERVATISM | 0.52× | |
| Risk Appetite | THRILL | 0.68× |
Eyelash extensions has an estimated audience of 4,682,103 people in United Kingdom, concentrated in England and South East.
80.6% of Eyelash extensions fans are female, 19.4% are male, with an average age of 38.7 years.
Eyelash extensions fans show strongest brand affinity for Eyelash (8.4×), CC cream (10.72×), and Hair Extensions (7.58×) over the country average.
Eyelash extensions fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and Greater London (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Eyelash extensions itself, the audience over-indexes on CC cream (10.72×), Hair Extensions (7.58×), Eyebrow (6.5×), and Mascara (7.03×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Eyelash extensions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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