Rascasse Audience Intelligence

Eyelash Audience in United Kingdom

A data profile of the people who buy, follow and care about Eyelash in United Kingdom — modelled from more than twelve digital signal sources. Eyelash has an estimated audience of 6,117,924 people in United Kingdom.

The average Eyelash fan in United Kingdom is 39.8 years old, more female, and lives primarily in England.

The audience is concentrated in England, Yorkshire and the Humber, South East.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eyelash profile in United Kingdom.

Audience size
6.1M
in United Kingdom
Gender
83.3%
16.7% male
Age
39.8
average years
Country rank
#1061
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eyelash fans

83.3% are female, 16.7% are male, average age 39.8.

Fig. 02

Gender split

83.3%
Female
16.7%
Male
Demographic split for Eyelash audience in United Kingdom
MetricValue
Female83.3%
Male16.7%
Average age39.8
Estimated audience size6,117,924
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Eyelash audience in United Kingdom
Age bracketShare%
16-1917%
20-2922%
30-3920%
40-4919%
50+22%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Eyelash audience comes from United Kingdom.

Worldwide audience distribution share by country for Eyelash
CountryShare
United States16.9%
Japan12.1%
China9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eyelash audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Eyelash fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Yorkshire and the Humber~800K1.60×
02West Midlands~400K1.56×
03North East~300K1.18×
04England~4.5M1.08×
05Wales~400K1.07×
06Northern Ireland~200K1.05×
07East Midlands~400K0.87×
08South East~700K0.82×
09East of England~500K0.81×
10Scotland~400K0.80×
11South West~400K0.73×
12North West~400K0.54×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Eyelash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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