Top 50 Cosmetics in United Kingdom
This curated ranking covers the 50 largest cosmetics in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 161 cosmetics tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. Cosmetics, Charlotte Tilbury and Eyelash lead the list with a combined estimated audience of 38,526,940 people. Across all 50 entries the average audience size is 2,592,007, and the largest, Cosmetics, reaches around 25,940,094 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each cosmetics, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Cosmetics |
25,940,094 | 4.1% | Cosmetics | Beauty & Wellness |
| 2 |  Charlotte Tilbury |
6,468,922 | 19.6% | Cosmetics | Beauty & Wellness |
| 3 |  Eyelash |
6,117,924 | 4.0% | Cosmetics | Beauty & Wellness |
| 4 |  Eyebrow |
5,454,087 | 3.5% | Cosmetics | Beauty & Wellness |
| 5 |  Make-up artist |
4,688,205 | 4.5% | Cosmetics | Beauty & Wellness |
| 6 |  Mascara |
4,627,614 | 4.2% | Cosmetics | Beauty & Wellness |
| 7 |  Lipstick |
4,468,566 | 3.2% | Cosmetics | Beauty & Wellness |
| 8 |  Makeup Tutorials |
4,437,717 | 3.7% | Cosmetics | Beauty & Wellness |
| 9 |  Permanent makeup |
4,434,504 | 3.9% | Cosmetics | Beauty & Wellness |
| 10 |  Eye liner |
4,072,510 | 3.6% | Cosmetics | Beauty & Wellness |
| 11 |  Eye shadow |
3,987,484 | 3.5% | Cosmetics | Beauty & Wellness |
| 12 |  Foundation (cosmetics) |
3,868,996 | 3.5% | Cosmetics | Beauty & Wellness |
| 13 |  Concealer |
3,861,075 | 4.1% | Cosmetics | Beauty & Wellness |
| 14 |  Pigment |
3,858,499 | 4.8% | Cosmetics | Beauty & Wellness |
| 15 |  Makeup brush |
3,577,182 | 4.0% | Cosmetics | Beauty & Wellness |
| 16 |  Lip gloss |
3,505,839 | 4.0% | Cosmetics | Beauty & Wellness |
| 17 |  Face powder |
3,276,483 | 4.0% | Cosmetics | Beauty & Wellness |
| 18 |  CC cream |
2,694,903 | 5.5% | Cosmetics | Beauty & Wellness |
| 19 |  Clinique |
2,620,874 | 9.3% | Cosmetics | Beauty & Wellness |
| 20 |  Lancôme |
2,064,531 | 6.8% | Cosmetics | Beauty & Wellness |
| 21 |  Beauty Makeup |
1,984,626 | 3.7% | Cosmetics | Beauty & Wellness |
| 22 |  Bobbi Brown |
1,547,446 | 12.8% | Cosmetics | Beauty & Wellness |
| 23 |  FentyBeauty |
1,405,269 | 9.1% | Cosmetics | Beauty & Wellness |
| 24 |  Huda Beauty |
1,269,385 | 7.9% | Cosmetics | Beauty & Wellness |
| 25 |  MAC Cosmetics |
1,195,333 | 8.9% | Cosmetics | Beauty & Wellness |
| 26 |  Eyes Lips Face |
1,144,190 | 6.5% | Cosmetics | Beauty & Wellness |
| 27 |  Kat Von D |
1,107,393 | 13.1% | Cosmetics | Beauty & Wellness |
| 28 |  Laura Mercier |
1,092,359 | 19.8% | Cosmetics | Beauty & Wellness |
| 29 |  Maybelline |
1,084,697 | 4.9% | Cosmetics | Beauty & Wellness |
| 30 |  Shiseido |
1,034,959 | 4.0% | Cosmetics | Beauty & Wellness |
| 31 |  Guerlain |
1,006,293 | 8.9% | Cosmetics | Beauty & Wellness |
| 32 |  Herbivore |
964,053 | 8.7% | Cosmetics | Beauty & Wellness |
| 33 |  Elizabeth Arden |
959,182 | 15.6% | Cosmetics | Beauty & Wellness |
| 34 |  Eyelid |
915,267 | 4.9% | Cosmetics | Beauty & Wellness |
| 35 |  Prosthetic makeup |
888,232 | 7.0% | Cosmetics | Beauty & Wellness |
| 36 |  Anastasia Beverly Hills |
766,683 | 12.0% | Cosmetics | Beauty & Wellness |
| 37 |  Maquillaje Profesional |
721,500 | 1.9% | Cosmetics | Beauty & Wellness |
| 38 |  Rimmel |
640,959 | 30.0% | Cosmetics | Beauty & Wellness |
| 39 |  Caudalie |
628,109 | 4.6% | Cosmetics | Beauty & Wellness |
| 40 |  Airbrush makeup |
627,692 | 4.3% | Cosmetics | Beauty & Wellness |
| 41 |  Rouge (cosmetics) |
615,800 | 3.6% | Cosmetics | Beauty & Wellness |
| 42 |  Avon |
604,992 | 5.2% | Cosmetics | Beauty & Wellness |
| 43 |  Primer (cosmetics) |
586,385 | 6.1% | Cosmetics | Beauty & Wellness |
| 44 |  Fenty Beauty |
533,682 | 9.6% | Cosmetics | Beauty & Wellness |
| 45 |  Max Factor |
433,622 | 12.6% | Cosmetics | Beauty & Wellness |
| 46 |  Ole Henriksen |
427,072 | 16.9% | Cosmetics | Beauty & Wellness |
| 47 |  Lip liner |
379,564 | 2.7% | Cosmetics | Beauty & Wellness |
| 48 |  Highlighter |
367,860 | 5.1% | Cosmetics | Beauty & Wellness |
| 49 |  KIKO Milano |
338,186 | 3.0% | Cosmetics | Beauty & Wellness |
| 50 |  Maquillaje |
303,574 | 3.9% | Cosmetics | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each cosmetics by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest cosmetics in United Kingdom?
Cosmetics currently leads with an estimated audience of 25,940,094 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.